The document outlines different units covering topics such as advertising, banking, employment, taxation and business cycles. It provides definitions and explanations of key terms related to these topics. For example, it defines types of business mergers and market positioning strategies. It also presents examples of multiple choice and true/false questions related to the content, and discusses the impacts of free trade, globalization and new technologies.

1. Unit
11
–
13
Unit
14
–
19
Unit
20
–
22
Unit
23
–
25
Unit
26
–
30
Advertising/
Banking/
Employment/
Taxation/Exchang Keynesianism/M
Accounting
Economics
Government
e/Business
Cycle
onetarism/Trade
/Ecology/IT/Ent
repreneurs
$100
comparative
parity
mortgage
the
period
of
tax
haven
autarky
method
(pg.
72)
(pg.
85)
holding
a
job
(pg.
(pg.
138)
(pg.
156)
121)
$200
liabilities
(pg.80)
backward
–
option
b
is
correct
b)tax
avoidance
d)
hierarchy
merger/acquisition
(pg.
122)
(pg.
136)
(pg.
173)
of
suppliers
forward
–
merger/acquisition
with
marketing
outlets
horizontal
–
merge/
take
over
other
firms
that
produce
same
goods/services
vertical
–
joining
firms
in
other
stages
of
production
or
sale
of
product
(pg.
112)
$300
creative
accounting
try
to
get
their
1.
AILMENTS
–
1.
A
Free
trade
is
(pg.
79)
money
back
at
(non-­‐serious)
2.
B
disruptive
because
anytime
(if
nobody
illness
3.
C
it
causes
big
wants
to
buy
it,
then
2.
PHYSICIAN
–
(pg.
142)
economic
changes,
they
can’t
get
their
medical
doctor
such
as
the
closing
money
back,
hence
3.
TO
COERCE
–
down
of
an
entire
trying
to
get
their
compel
people
to
industry
n
a
money
back)
do
something
country,
as
the
(pg.
98)
against
their
will
product
begins
to

2. $300
creative
accounting
try
to
get
their
1.
AILMENTS
–
1.
A
Free
trade
is
(pg.
79)
money
back
at
(non-­‐serious)
2.
B
disruptive
because
anytime
(if
nobody
illness
3.
C
it
causes
big
wants
to
buy
it,
then
2.
PHYSICIAN
–
(pg.
142)
economic
changes,
they
can’t
get
their
medical
doctor
such
as
the
closing
money
back,
hence
3.
TO
COERCE
–
down
of
an
entire
trying
to
get
their
compel
people
to
industry
n
a
money
back)
do
something
country,
as
the
(pg.
98)
against
their
will
product
begins
to
4.
TO
RESORT
TO
be
made
more
FORCE
–
to
use
cheaply
violence
somewhere
else.
(pg.
158)
$400
word
of
mouth
(free
1)
Market
leader
(#1
1.
charities
FOR
–
-­‐Governments
will
advertising,
when
position)
–
strong
2.
welfare
1.
all
businesses
find
themselves
satisfied
customers
influence
of
new
3.
free
enterprise
require
roads
to
without
enough
recommend
products
products,
price
4.
conforming
allow
staff,
supplies
tax
revenue
to
their
friends),
changes,
promotions.
(pg.
126)
and
customers
to
-­‐IT
will
lead
to
institutional/prestige
2)
Market
Challenger
get
to
them
increased
(advertising
that
(#2
position)
–
2.
If
the
general
unemployment,
mentions
a
company’s
attempts
to
increase
population
is
terrorism
and
a
name
but
not
specific
market
share
by
unhealthy
and
large
number
of
products)
attacking
leader
or
unable
to
work,
people
without
(pg.
72)
some
market
firms
won’t
find
any
power
followers
enough
staff
or
-­‐the
internet
will
3)
Market
Followers
customers
lead
to
increased
(#3,
4,
etc)
–
AGAINST
-­‐
crime
concentrate
on
1.
The
money
(pg.
168)
profitable
niche
people
earn
is
their
markets
and
money.
differentiation
2.
Taxes
take
away
(pg.
108)
people’s
hard-­‐
earned
private
property.
3.
Income
tax
creates
a
bias
against
all
income
generating
activity,

3. $500
Product,
place,
Hedging/Speculating
The
role
of
the
See
graph
pg.
145
KEYNESIANISM
–
promotion,
price.
–
process
of
government
has
1.
depression
market
economies
Advertising,
public
purchasing
expanded
far
too
2.
trough
are
inherently
relations
derivatives
to
much.
Government
3.
upturn
unstable
and
the
(maintaining/improvi minimize
the
risk
of
intervention
in
the
4.
peak
government
ng/protecting
fluctuating
economy
may
even
5.
recession
should
intervene
company
image),
sales
exchange/interest
end
economic
6.
boom
in
the
economy
to
promotions,
(free
rates
progress.
The
counter
the
samples/coupons/pric Futures
–
FIXED
government
The
business
cycle
business
cycle
e
reductions)
personal
contracts
made
to
restricts
people’s
exists
because
of
selling
(through
sales
buy
and
sell
freedom
to
spend
changes
in:
MONETARISM
–
reps).
commodities,
their
money
as
they
-­‐level
of
free
markets
and
(pg.
75)
currencies,
financial
choose.
Existing
consumption
competition
are
assets
restrictions
should
-­‐interest
rates
efficient
and
Options
–
the
RIGHT
be
ended.
-­‐people’s
belief
should
be
allowed
(not
obligation)
to
(pg.
130)
about
the
future
to
operate
with
a
buy/sell
securities
at
-­‐wages/salaries
minimum
of
a
fixed
price
in
the
-­‐levels
of
government
future
investment
intervention
Swaps
–
exchange
of
-­‐technology/
financial
instruments
politics/
(pg.
151)
–
currencies
demographics
(pg.
101)
(pg.
145)