We will tell you about:
• The role of the SOCIAL Product Manager
• Using Social Media for Feedback and Validation
• Getting the social SCOOP on your Competition
• Measuring the success and ROI of going social
• Customer & Prospect Engagement through Crowdsourcing
• Creating a Product-Centric Social Media Strategy
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
This document provides an overview of urbanization and design. It begins with defining key concepts related to urbanization and outlines the discussion. It then discusses the objective to acquaint readers with the concept and process of urbanization in various contexts. The remainder of the document covers demographic aspects of urbanization globally and in India, challenges of urbanization, and the relationship between urbanization and design.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
1. The document discusses how to track and target users across different stages of their consumer lifecycle using digital advertising techniques.
2. It emphasizes using targeting, retargeting, and optimization to improve the effectiveness of digital advertising campaigns.
3. Key strategies proposed include personalizing messages based on user location, segmenting audiences based on their attributes and behaviors, and optimizing campaigns by testing multiple versions and targeting the best-performing ones to specific groups.
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
This document provides an overview of urbanization and design. It begins with defining key concepts related to urbanization and outlines the discussion. It then discusses the objective to acquaint readers with the concept and process of urbanization in various contexts. The remainder of the document covers demographic aspects of urbanization globally and in India, challenges of urbanization, and the relationship between urbanization and design.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
1. The document discusses how to track and target users across different stages of their consumer lifecycle using digital advertising techniques.
2. It emphasizes using targeting, retargeting, and optimization to improve the effectiveness of digital advertising campaigns.
3. Key strategies proposed include personalizing messages based on user location, segmenting audiences based on their attributes and behaviors, and optimizing campaigns by testing multiple versions and targeting the best-performing ones to specific groups.
1. The document discusses partner marketing and how to improve relationships with partners to drive conversion. It emphasizes developing progressive partnerships through understanding partners' businesses and adding value.
2. The iris approach involves defining strategic paths and shared growth agendas with partners. It also focuses on field teams, brand effect, consumer behavior and marketing support to optimize partner activities.
3. Dashboards are used to track partner strategies, observations, and opportunities for briefs that accelerate brands and add value through differentiated products and services. The goal is influencing purchase both in and outside of retail through long-term progressive partnerships.
Social Media as the new glue for integrated campaignsPeter M Dingle
The document discusses Intel's recognition and leadership in social media. It provides examples of Intel ranking highly in various studies and lists of top brands using social media. It also discusses Intel's social media strategy of starting grassroots and growing engagement over time through various initiatives. The document then outlines Intel's social media agenda, including discussing their strategy, recommended actions, and examples of results. It emphasizes empowering employees and following guidelines to engage on social media in a fun but brand-appropriate way.
Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...Social Media Schweiz
Die Social Media 2.5 Conference fand am 23. Mai 2012 im Technopark in Zürich statt. Die Präsentationen der einzelnen Referate sind auf Slideshare aufgeschalten. Sämtliche Referate sind als Videocast unter www.socialmediaschweiz.ch/html/sm25.html kostenlos verfügbar.
Jill Talvensaari - Io Intergration - how top brands automate to innovate - IM...thepulsenetwork
IO Integration helps top brands automate their digital media and marketing workflows. This allows brands to streamline processes like managing assets, review and approval, and delivering localized content globally. Automation cuts turnaround times from weeks to minutes. It also improves communications and efficiencies, helping brands manage millions of assets across thousands of users to build loyalty and drive revenue.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
#Awarenessinc UnWebinar with UnMarketing's Scott StrattenAwareness, Inc.
The document is a presentation from Awareness Inc, a social media management software company. It introduces their webinar on unmarketing with Scott Stratten as the presenter. It provides information on asking questions using #awarenessinc on Twitter, purchasing Scott's book, and a chance to win books. It also summarizes Awareness Inc and their social marketing hub software.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Zemoga is a digital innovation agency that offers strategic, development, and monitoring services to help clients develop innovative interactive products and marketing solutions. With over 100 personnel across offices in Bogota, Wilton, CT, and New York City, Zemoga takes an "end to end" approach to provide exceptional experiences that maximize ROI and create unique products and experiences for clients like Sears Holdings, HBO, and Toyota.
I am a Product Manager and Inventor. Take a look at the work I have been doing. If I can help you or your company with your products please let me know. Thanks! ...Jon Bender
Marketo is a marketing automation company that has experienced explosive growth in customers and revenue since 2008. It takes a data-driven approach to marketing by making fact-based decisions on program investments. Marketo focuses on opening the top of the funnel as wide as possible while prioritizing sales time on likely buyers. It leverages various types of content and social media to boost campaigns. Marketo also emphasizes nurturing and scoring leads in the middle of the funnel to identify win-ready leads for sales. It tracks the full revenue cycle using analytics to prove marketing's impact on revenue. Key takeaways include using content and influence marketing, focusing on the entire revenue cycle, ensuring fit and interest for leads, and using analytics to make
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
The document outlines a marketing funnel with 5 stages: awareness, consideration, provide value, value realized, and loyalty. It discusses using various online and offline campaigns and events to generate awareness among potential customers. The consideration stage involves introducing solutions and lead nurturing activities. Providing value involves customer engagement both on and off site. Value is realized through customer success activities like training and best practices. The loyalty stage focuses on referrals, comments, and community engagement to generate brand evangelism.
SinoTech Group is a full-service digital marketing company that provides social media measurement tools. Their tool SinoBuzz allows companies to monitor online conversations about their brands and products on blogs, forums and other websites. It provides reputation analytics and identifies positive and negative sentiment. SinoBuzz also helps track the effectiveness of online marketing campaigns and provides insights into customer retention.
This document is an organization chart for a marketing department. It shows the vice president of marketing at the top overseeing two directors, one for product marketing and one for marketing communications. Under product marketing are several product managers roles. Under marketing communications are corporate public relations, advertising, creative services, and programs roles. The chart provides the structure and roles within a company's marketing department.
The document proposes a sponsorship opportunity called "Transfornation" to promote brands and plant trees. It offers sponsors branding visibility to over 125,000 corporate employees by distributing materials to 50,000 participants over 90 days. Sponsors gain reputation benefits and can increase brand awareness, preference, and profits. The initiative aims to plant one million trees in India by engaging corporate employees to register and receive tree saplings for planting.
The document discusses Soma 365's content marketing programs that use television advertising and digital platforms to acquire consumers, engage them with lifestyle content, and drive them to purchase through direct response offers. The programs package direct response offers with content to acquire local consumers across devices and monetize them by aggregating into user segments targeted with offers through a digital point-of-sale system.
A Balancing Act - Keeping It together personally & professionally during this...Anastasia Valentine
Anastasia Valentine provides a summary of key areas to focus on during the COVID-19 pandemic, including self-care, belongingness, and business strategies. She emphasizes taking care of physical and mental health through exercise, nutrition, and limiting cancellations of important appointments. Valentine also stresses the importance of belongingness and continuing to engage employees through fun activities, games, and regular check-ins for support. Finally, she suggests using the current situation as an opportunity to reevaluate business models, products, and office structures through auditing spending, nurturing relationships, and pivoting plans as needed.
The document discusses improving the customer experience in call centers. It emphasizes empowering employees to make decisions without escalation, providing context to call center stats to better measure performance, and having clear boundaries between customer departments. The overall message is that quality customer service over quantity leads to fewer customer complaints and less churn.
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2. The iris approach involves defining strategic paths and shared growth agendas with partners. It also focuses on field teams, brand effect, consumer behavior and marketing support to optimize partner activities.
3. Dashboards are used to track partner strategies, observations, and opportunities for briefs that accelerate brands and add value through differentiated products and services. The goal is influencing purchase both in and outside of retail through long-term progressive partnerships.
Social Media as the new glue for integrated campaignsPeter M Dingle
The document discusses Intel's recognition and leadership in social media. It provides examples of Intel ranking highly in various studies and lists of top brands using social media. It also discusses Intel's social media strategy of starting grassroots and growing engagement over time through various initiatives. The document then outlines Intel's social media agenda, including discussing their strategy, recommended actions, and examples of results. It emphasizes empowering employees and following guidelines to engage on social media in a fun but brand-appropriate way.
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www.digitaldnainfusion.com
#Awarenessinc UnWebinar with UnMarketing's Scott StrattenAwareness, Inc.
The document is a presentation from Awareness Inc, a social media management software company. It introduces their webinar on unmarketing with Scott Stratten as the presenter. It provides information on asking questions using #awarenessinc on Twitter, purchasing Scott's book, and a chance to win books. It also summarizes Awareness Inc and their social marketing hub software.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Zemoga is a digital innovation agency that offers strategic, development, and monitoring services to help clients develop innovative interactive products and marketing solutions. With over 100 personnel across offices in Bogota, Wilton, CT, and New York City, Zemoga takes an "end to end" approach to provide exceptional experiences that maximize ROI and create unique products and experiences for clients like Sears Holdings, HBO, and Toyota.
I am a Product Manager and Inventor. Take a look at the work I have been doing. If I can help you or your company with your products please let me know. Thanks! ...Jon Bender
Marketo is a marketing automation company that has experienced explosive growth in customers and revenue since 2008. It takes a data-driven approach to marketing by making fact-based decisions on program investments. Marketo focuses on opening the top of the funnel as wide as possible while prioritizing sales time on likely buyers. It leverages various types of content and social media to boost campaigns. Marketo also emphasizes nurturing and scoring leads in the middle of the funnel to identify win-ready leads for sales. It tracks the full revenue cycle using analytics to prove marketing's impact on revenue. Key takeaways include using content and influence marketing, focusing on the entire revenue cycle, ensuring fit and interest for leads, and using analytics to make
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
The document outlines a marketing funnel with 5 stages: awareness, consideration, provide value, value realized, and loyalty. It discusses using various online and offline campaigns and events to generate awareness among potential customers. The consideration stage involves introducing solutions and lead nurturing activities. Providing value involves customer engagement both on and off site. Value is realized through customer success activities like training and best practices. The loyalty stage focuses on referrals, comments, and community engagement to generate brand evangelism.
SinoTech Group is a full-service digital marketing company that provides social media measurement tools. Their tool SinoBuzz allows companies to monitor online conversations about their brands and products on blogs, forums and other websites. It provides reputation analytics and identifies positive and negative sentiment. SinoBuzz also helps track the effectiveness of online marketing campaigns and provides insights into customer retention.
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The document proposes a sponsorship opportunity called "Transfornation" to promote brands and plant trees. It offers sponsors branding visibility to over 125,000 corporate employees by distributing materials to 50,000 participants over 90 days. Sponsors gain reputation benefits and can increase brand awareness, preference, and profits. The initiative aims to plant one million trees in India by engaging corporate employees to register and receive tree saplings for planting.
The document discusses Soma 365's content marketing programs that use television advertising and digital platforms to acquire consumers, engage them with lifestyle content, and drive them to purchase through direct response offers. The programs package direct response offers with content to acquire local consumers across devices and monetize them by aggregating into user segments targeted with offers through a digital point-of-sale system.
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Social Product Management And Marketing Webinar
1. Social Product Marketing &
Management
Anastasia Valentine
CEO
Sandbox PM An Idea to Launch Company
BE SOCIAL!
Follow the #sandboxpm hashtag on Twitter
Contribute your thoughts using #sandboxpm
Follow US on Twitter @sandboxpm
Follow Anastasia on Twitter @avv
30. Be Socially Responsible!
“YOU SAID WHAT?!?”
Right person in the social role
Clear rules of engagement
Empowered & trusted to respond
Keep it Simple Sir/Sista! (KISS)