Social Networks Compared .pdf
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This is our #1 chart EVER! Use this chart to understand your audience better and how to optimize your content. We've got you covered with this comprehensive chart that compares the demographics and insights of the major social networks! Understanding the demographics and insights of each social network can help you tailor your content and marketing strategies to reach your target audience more effectively. Use this valuable chart to make informed decisions and maximize your social media efforts!
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Social Networks Compared .pdf
- 1. Social Networks Compared 2.98 Images & Videos billion users Difficult for businesses to get organic reach (under 1% average) Solid – best in the business 43.2% Most businesses are expected to have a presence • Especially B2C marketing Meta (Facebook) ads platform includes Instagram Demonstrating brand culture • Engaging young audiences • Showing products Text, links, GIFs, short video Turbulent platform with uncertain future Thought leadership • Trending topics • News, culture, and events Robust platform • High ROI, & low cost per video view Videos must be optimized • Competitive platform How-to • Product reviews • Gaming • Entertainment • Education B2B Marketing • Recruiting • Net working Videos - they can be longer and in-depth Images & infographics Very niche relevance in categories like recipes, design, home, and fashion Good if targeted well Retail sales • Fashion & beauty, DIY, home, and food • Showing products Short, entertaining vertical videos Reaching young audiences • Showcasing products & lifestyle PROMINATE AGE ADVERTISING GENDER GREAT FOR IDEAL CONTENT DRAWBACKS USERBASE 2 billion users 1 billion users 2.5 billion users 930 million users 450 million users 372.9 million users Biggest Social Network Top Image Sharing Network Fastest Growing Network Second- Biggest Search Engine Biggest Professional Network Loyal & Niche Audience Network Declining User & Advertiser Use 56.8% 48.4% 51.7% 29.9% 25-34 Millennials Expensive ad platform but sought after for B2B Most business professionals aren't active enough Limited user attention span and unlikely to click Declining due to platform content concerns Live, Reels (short vertical video) Business content, links, images, pdfs Short videos NEW CONTENT OPPORTUNITIES Live, Reels (short vertical video) Shorts (short vertical video) Live and video increasing in popularity Short videos Emerging Competitive content • A million view videos are less common KNOWN FOR Images & Videos 53.4% 46.6% 45.6% 54.4% 43.7% 56.3% 76.2% 17.2% 35.7% 64.3% 30.8% 18-24 Generation Z 38.5% 18-24 Generation Z 20.7% 25-34 60% 25-34 30.9% 25-34 52% 16-24 Generation Z Millennials Millennials Millennials www.bootcampdigital.com