Blogger Relations 101 by Andrea Deckard

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Andrea Deckard, professional blogger at SavingLifestyle.com, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.

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Blogger Relations 101 by Andrea Deckard

  1. 1. Blogger Relations 101 Andrea DeckardSavingsLifestyle.com – SavvyBlogging.net @SavingLifestyle
  2. 2. Brands andBloggers @SavingLifestyle
  3. 3. Pros vs. MomsFoundation @SavingLifestyle
  4. 4. @SavingLifestyle
  5. 5. Pros vs. Moms Are you a daddy manager?Are you a mommy specialist? @SavingLifestyle
  6. 6. Pros vs. Moms RelevanceFoundation @SavingLifestyle
  7. 7. Relevance Connect with a blogger whose content AND audience matches thedemographic your brand wants to reach? @SavingLifestyle
  8. 8. Pros vs. Moms RelevanceFoundation Passion @SavingLifestyle
  9. 9. Passion Is the blogger passionate aboutthe message you want delivered to that audience? @SavingLifestyle
  10. 10. Pros vs. Moms RelevanceFoundation Passion Engage @SavingLifestyle
  11. 11. EngageInfluencers engage their audience. Is the blogger talking at or talking with their audience? @SavingLifestyle
  12. 12. Pros vs. Moms Relevance Foundation Passion EngageQuality Pitch @SavingLifestyle
  13. 13. Quality PitchCreate a pitch addressed to the correct name that explains why your brand is relevant to their content. @SavingLifestyle
  14. 14. Pros vs. Moms Relevance Foundation Be PassionConcise Quality Engage Pitch @SavingLifestyle
  15. 15. Be Concise Be clear with goals.Be concise with your pitch. @SavingLifestyle
  16. 16. Pros vs. MomsBeyond RelevanceNumbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle
  17. 17. Beyond NumbersInfluence has nothing to do with blog traffic, Twitter followers or Facebook "likes." @SavingLifestyle
  18. 18. Money Pros vs. MomsBeyond RelevanceNumbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle
  19. 19. Compensation Do you work for free?Does your mortgage company accept gift cards as a form of payment? @SavingLifestyle
  20. 20. Be Brave Pros vs. Money MomsBeyond RelevanceNumbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle
  21. 21. Be BraveAllow the blogger creative freedomin sharing the intended messaging. Will you trust them? @SavingLifestyle
  22. 22. Be Brave Pros vs. Money MomsBeyond RelevanceNumbers Foundation ??? Be Passion Concise Quality Engage Pitch @SavingLifestyle
  23. 23. RelationshipBloggers want long-lasting relationships.Treat this relationship as you would any other business partnership. @SavingLifestyle
  24. 24. Be Brave Pros vs. Money MomsBeyond RelevanceNumbers Relationship Be Passion Concise Quality Engage Pitch @SavingLifestyle
  25. 25. Questions? Andrea DeckardSavingsLifestyle.com – SavvyBlogging.net @SavingLifestyle

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