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SOCIAL NETWORK
ANALYSIS
METODE PENELITIAN BERBASIS
SOCIAL MEDIA DAN BIG DATA
Ismail Fahmi, Ph.D.
Director Media Kernels Indonesia (Drone Emprit)
Lecturer at the University of Islam Indonesia
Ismail.fahmi@gmail.com
KULIAH TAMU FISHUM UIN JOGJA
5 NOVEMBER 2020
2
1992 – 1997 S1, Teknik Elektro, ITB
2003 – 2004 S2, Information Science, Universitas Groningen, Belanda
2004 – 2009 S3, Information Science, Universitas Groningen, Belanda
2000 – 2003 Inisiator IndonesiaDLN (Digital Library Network pertama di Indonesia)
Mengembangkan Ganesha Digital Library (GDL)
Mendirikan Knowledge Management Research Group (KMRG) ITB
Membangun Digital Library ITB
2009 – Sekarang Engineer di Weborama, Perusahaan berbasis big data (Paris/Amsterdam)
2014 – Sekarang Founder PT. Media Kernels Indonesia, a Drone Emprit Company
2015 – Sekarang Konsultan Perpustakaan Nasional, Inisiator Indonesia OneSearch
2017 – Sekarang Dosen Tetap Magister Teknik Informatika Universitas Islam Indonesia
Ismail Fahmi, Ph.D.
Ismail.fahmi@gmail.com
Lahir: Bojonegoro, 1974
Founder Media Kernels Indonesia
AGENDA
• Tentang Drone Emprit
• Understanding Social Media Data Sources
• Analytics Workflow and Settings
• Twitter Data Crawling
• Social Network Analysis
• Cliques and Components
• Triads, Network Density, and Conflict
• Viralitas dan Difusi Informasi
• SNA dan Twitter
• Contoh
• Konflik dan Viralitas
• Viralitas Omnibus Law
• Bot dan SNA
3
TENTANG DRONE EMPRIT
ABOUT PT. MEDIA KERNELS INDONESIA
PT. Media Kernels Indonesia is focused on harnessing Natural
Language Processing (NLP) technologies to provide innovative
solutions in big data, text mining and insight discovery for
knowledge-based institutions.
Our products:
• Media Kernels (aka Drone Emprit), a media monitoring and
analytics tool.
• Fact Miner, an information extraction and visualization tool for
unstructured text.
5
FactMiner
TENTANG DRONE EMPRIT ACADEMIC
Drone Emprit Academic adalah sebuah
sistem big data yang menangkap dan
menganalisis percakapan di media sosial
khususnya Twitter, yang dikembangkan
oleh PT Media Kernels Indonesia, dan
bekerjasama dengan Universitas Islam
Indonesia untuk penyediaan layanannya.
Drone Emprit menggunakan layanan API
(Applications Programming Interface) dari
Twitter untuk menangkap percakapan
secara semi realtime melalui metode
streaming.
6
DRONE EMPRIT ACADEMIC
FREE SOCIAL MEDIA (TWITTER) DATA ANALYTICS
7
JOIN DRONE EMPRIT ACADEMIC
HTTPS://DEA.UII.AC.ID
8
HOW IT WORKS
9
STEPS:
• Registration
• Propose keywords
• Analysis and publication
Dashboard
Access
REQUIREMENTS:
• Publish their analysis for public
using any medium at least 1
publication every 2 months.
USERS
• Students
• Researchers
• Lecturers
• Journalists
• Blogger
• Hoax buster
Admin
TOPICS BASED ON SDGS
(SUSTAINABLE DEVELOPMENT GOALS)
10
DRONE EMPRIT ACADEMIC DASHBOARD
11
UNDERSTANDING SOCIAL MEDIA
DATA SOURCES
BIG DATA – BIG GROWTH
13
PENGGUNA TWITTER DI INDONESIA
NAIK DARI 27% (2018) MENJADI 56% (2020)
14
27%
52%
56%
2018
2019
2020
15
16
MILLENIALGEN Z
WORKFLOW & SETTING
WORKFLOW
18
Data
Population
(backtrack)
Analysis Visualization
Sentiment analysis,
opinion analysis, bot
analysis, demography
analysis, etc
Keyword dan filter Social Network Analysis,
Tree Map, Geolocation
Map, Trends, etc.
RESEARCH QUESTIONS &
KEYWORD SETTINGS
• Saat memulai analisis, yang perlu dibuat
adalah: Research Questions.
• Insight apa saja yang ingin didapat dari analisis.
• Bisa menggunakan kerangka 5W + 1H dalam
menyusun pertanyaan.
• Kemudian atur setting kata kunci dan filter
untuk mendapatkan “populasi percakapan”
seakurat dan selengkap mungkin.
• Percakapan di media sosial yang terkumpul
menggunakan setting ini tidak boleh
mengandung noise (percakapan tidak relevan)
terlalu banyak.
• Tidak boleh juga terlalu sedikit, banyak yang
hilang, karena ingin akurat.
19
DATA IS VERY EXPENSIVE TO GET
20
TANTANGAN: DATA CRAWLING
KEYWORD & FILTER
22
Sensus, sp2020, ..
Sensus
penduduk
Keyword à Twitter
Sumber daya yang sangat terbatas
Filter à Data Lake
Membatasi hasil pencarian
BERHEMAT DENGAN KEYWORD
(DIAGRAM VENN)
23
Sensus, sp2020, ..
Sensus penduduk
Data Lake
Keywords
KEYWORD + FILTER
24
Twits
twit
twit
twit
Filters
FULL ARCHIVE (BERBAYAR)
25
DATA IS EXPENSIVE
100 USD PER 50.000 TWEETS
26
CONTOH: FREE TWITTER SEARCH
27
History: 7 days
Start search
100% results
METODE PENELITIAN BIG DATA DAN SNA
• Merupakan metode
gabungan:
• Kuantitatif
• Kualitatif
28
SOCIAL NETWORK ANALYSIS
REFERENSI BUKU
SOCIAL NETWORK ANALYSIS
FOR STARTUPS
31
SOCIAL NETWORK ANALYSIS
HANDBOOK
32
GRAPH THEORY
• Dyad: unit terkecil dari SNA (Social Network Analysis)
• Terdiri dari:
• Node
• Link
• Node
33
- node
- vertex
- edge
- link
- relationship
1-MODE GRAPH
• Menghubungkan tipe node yang sama, misal:
• Orang dengan orang
• Organisasi dengan organisasi
• Kata dengan kata
• dst
34
orang orang
2-MODE GRAPH
• Menghubungkan 2 tipe node yang berbeda, misal:
• Orang dengan organisasi
• Orang dengan point of interest
• Orang dengan hashtags
• dst
35
orang Point of interest
Ancol
MULTI-MODE GRAPH
• Menghubungkan:
• Orang dengan:
• Orang
• Organisasi
• Point of interest
• Hashtags
• etc
36
orang Point of interest
Ancol
orang
SINGLE VERB
• Pada umumnya link dalam sebuah network menggunakan verb
yang sama, misal: like.
• Di media sosial, link ini misalnya:
• Twitter: retweet, mention, follows.
• Facebook: friends, like, reply to.
37
MULTI VERBS
• Dalam dunia nyata, verb dalam link bisa beragam, misal:
• Like
• Study
• Fight
38
LINK BISA MEMILIKI VALUE
• Skala Likert bisa digunakan, misal:
• 0. Don't know
1. Strongly dislike
2. Dislike
3. Neither dislike nor like 4. Like
5. Strongly like
• Atau dalam sentiment analysis:
• Positive (hijau)
• Negative (merah)
• Neutral (abu-abu)
39
ADJACENCY MATRICES
• Social network bisa direpresentasikan secara matematis
menggunakan matrik:
• Cell dengan angka: 0,1 (ada atau tidaknya link)
• Cell dengan angka: 0,1,2,3,4,3 (nilai dari link)
• Kelemahan: akan banyak cell dengan nilai 0
40
EDGE LIST
• Solusi dari banyaknya 0 dalam adjacency matrices, menampilkan
link sebagai sebuah urutan (list).
• Hanya menampilkan link yang punya value saja.
41
GRAPH TRAVERSALS & DISTANCES
• Dalam sebuah graph, kita bisa
berjalan dari satu node ke
node lainnya.
• Jarak perjalanan bisa dekat,
paling dekat, atau jauh;
tergantung dari banyaknya
node yang harus dilewati.
• Misal, dari node 0 ke 7, paling
dekat melalui node 5.
42
DIJKSTRA’S ALGORITHM
• For a given vertex it finds
the lowest cost path to all
other vertices, where
“cost” is determined by
summing edge weights.
• In graphs where edge
weights correspond to
distance (in unweighted
graphs the weights are
assumed to be one) the
found path is the shortest.
• Contoh, dari node 1 ke 4:
• Shortest path: 1,4
• Lowest path (Dijkstra):
1,0,3,6,4
43
CENTRALITY
• Centrality merupakan sebuah metode untuk mengukur power dan
influence (dari individual/orang/node).
• Cara mengukur centrality:
• Degree centrality
• Betweenness centrality
• Closeness centrality
• Eigenvector centrality
• PageRank
44
https://cambridge-intelligence.com/social-network-analysis/
DEGREE CENTRALITY
• The degree centrality measure
finds nodes with the highest
number of links to other nodes
in the network (out link). Nodes
with a high degree centrality have
the best connections to those
around them – they might be
influential, or just strategically
well-placed.
45
BETWEENNESS CENTRALITY
• Nodes with a high betweenness
centrality score are the ones that
most frequently act as ‘bridges’
between other nodes. They form
the shortest pathways of
communication within the network.
• Usually this would indicate
important gatekeepers of
information between groups.
46
CONTOH BETWEENNESS
47
Betweenness (Bridge)
CLOSENESS CENTRALITY
• Definition: Closeness centrality scores
each node based on their ‘closeness’ to
all other nodes in the network.
• What it tells us: This measure calculates
the shortest paths between all nodes,
then assigns each node a score based on
its sum of shortest paths.
• When to use it: For finding the
individuals who are best placed to
influence the entire network most quickly.
• A bit more detail: Closeness centrality
can help find good ‘broadcasters’, but in a
highly-connected network, you will often
find all nodes have a similar score. What
may be more useful is using Closeness to
find influencers in a single cluster.
48
EIGENVECTOR CENTRALITY
• Definition: Like degree centrality,
EigenCentrality measures a node’s
influence based on the number of links
it has to other nodes in the network.
EigenCentrality then goes a step
further by also taking into account how
well connected a node is, and how
many links their connections have, and
so on through the network.
• What it tells us: By calculating the
extended connections of a node,
EigenCentrality can identify nodes with
influence over the whole network, not
just those directly connected to it.
• When to use it: EigenCentrality is a
good ‘all-round’ SNA score, handy for
understanding human social networks,
but also for understanding networks
like malware propagation.
49
PAGERANK
• PageRank identifies
important nodes by
assigning each a score
based upon its number of
incoming links (its
‘indegree’). These links
are weighted depending
on the relative score of its
originating node.
50
PEMANFAATAN CENTRALITY
• Menemukan:
• Celebritis
• Tukang gossip
• Communication bottlenecks
• Communication bridges
51
CLIQUES AND COMPONENTS
COMPONENTS
• Component subgraphs
(or simply components)
are portions of the
network that are
disconnected from
each other.
• A subgraph is a subset
of the nodes of a
network, and all of the
edges linking these
nodes.
53
Nested Components
ISLANDS IN THE NET
• The giant component gets
split up into smaller
components, and areas with
the strongest amount of
retweeting activity (subcores)
become their own
components that can be
analyzed separately.
54
EGO NETWORK
• Ego Netowork is a subnetwork that is centered on a certain
node.
55
TRIAD
• A triad is simply three nodes interlinked in some way.
56
TRIADS AND TERRORISTS
• Al Qaeda cells were often
sequestered in safe-houses
during training and
preparation for terrorist
attacks.
• The most common factor
driving them was the social
ties within their cell. Most
started as friends, colleagues,
or relatives—and were drawn
closer by bonds of friendship,
loyalty, solidarity and trust,
and rewarded by a powerful
sense of belonging and
collective identity.
57
TRIADS AND KPOPPERS
• Kpoppers drawn closer by bonds of friendship, loyalty, solidarity and trust,
and rewarded by a powerful sense of belonging and collective identity.
58
TRIADS IN POLITICS
• The network in the figure is
built by looking at the joint
political statements and
agreements made by the
countries and republics of
the Caucasus, Russia,
Turkey, EU, and the United
States, and clearly shows
the different governing
styles of Russia and the
West.
• The Russia-centric side of
the network shows a system
rich in structural holes.
Russia is truly in charge, and
lateral ties between
peripheral actors are almost
non-existent.
59
CLIQUES
• A clique is defined as a
maximal complete
subgraph of a given
graph—i.e., a group of
people where everybody is
connected directly to
everyone else.
• A clique consists of several
overlapping closed triads,
and inherits many of the
culture-generating, and
amplification properties of
closed triads.
60
CONTOH CLIQUE DAN COMPONENT
• DE sering menganalisis
SNA dan membedahnya ke
dalam “clusters”, yang
sebenarnya disebut
“component.”
• Contoh SNA di samping,
setidaknya terbentuk atas
beberapa component.
Tampak sebuah clique dari
3 akun yang terindikasi
robot.
61
Component
Component
Component
Clique
TRIADS, NETWORK DENSITY, AND
CONFLICT
FRIENDSHIP AND CONFLICT: RULES
1. Friend of my friend is
my friend (close a
structural hole)
2. Enemy of my friend is
my enemy (achieve a
balanced triad)
• Friend of my enemy is my
enemy
• Enemy of my enemy is my
friend
63
CLOSING TRIADS AND VIRALITY
• If an open triad A→B→C is detected,
with some probability we will also
add a link A→ C.
• We are still adding links randomly, so
at first, the network will grow linearly.
• At a certain point, a critical mass of
connection has been created, and
every new connection is likely to
create an open triad.
• This open triad is then closed by Rule
1, which may in turn create more
open triads, which then get closed,
and so on.
• In a sense, the network passes from a
linear growth to an exponential
growth. It goes viral!
64
CONFLICT PROPAGATION
• Conflict is introduced in the network at a
constant probability, by changing a single
friendship tie into an enemy tie.
• In this simple example, a network consisting
of 4 closed triads is struck by a conflict on a
single edge.
• Triad A−B−C becomes unbalanced due to a
conflict between B and C; thus A is forced to
take sides in the conflict by choosing to
remain friends with either B or C, at random.
• Adding conflict to the A−C edge forces
another triad (A−C−D) to become
unbalanced, thus drawing agent D into the
conflict.
• If agent D then chooses to isolate C from the
rest of the network, the propagation of the
conflict can be stopped.
• However, if instead it separates from A, this
will cause the conflict to propagate further
and destroy more links.
65
CONFLICT AND NETWORK DENSITY
• Having more ties increases an
agent’s probability of forming even
more ties, but also increases the
probability that a conflict between
two agents will spread throughout
the network.
• As a result, network density no
longer grows to near 100%; but
instead, once it reaches a second
critical mass value, conflicts
become more prominent and bring
the network density back down.
66
VIRALITAS DAN DIFUSI INFORMASI
DIFUSI INFORMASI
68
ANATOMI VIRALITAS SEBUAH PESAN
• It largely depends on who sees it and what
they do with it afterwards.
• At first, the only people that see it are in your
immediate ego network—i.e., your friends.
• As such, growth in the number of views is very
slow; it is linear over time, meaning that views
happen at a constant rate. In this case, we can
describe the number of views as a Poisson
process, where every act of viewing your cat
video is independent of every other act.
• At the end, the total number of views you
would get would be mathematically related to
the number of followers you have—your
degree centrality.
• But if something else happens and your
friends retweet the video to their friends (and
so on, exposing more and more people to it),
your cat is suddenly in the most popular video
on YouTube.
69
CRITICAL MASS
• If the transition from linear propagation
to exponential (viral) growth indeed
depends on triadic closure (i.e., “friend
of a friend is my friend”),† then the
critical mass of connections can be
estimated by measuring the probability
that a randomly created link from A to B
will form one or more open triads with
other nodes.
• The transition from linear growth (where
connections are added one by one) to
going viral happens somewhere around
7% density —i.e., if 7% of people in the
intended audience adopt a meme,
retweet a video, join a site, etc., the rest
will follow shortly in a viral wave.
• This was the “magic number” that
pushed Facebook over the edge at
Harvard.
70
WIKINOMICS OF CRITICAL MASS
• Let us imagine that the cost of participation
remains constant.
• To an early adopter, the cost is very real and
the benefit is yet to materialize. As more
people join the network, the benefit rises as
a function of number of connections, making
the new idea or meme or social network site
an easier sell every step of the way.
• Critical mass will be reached when the
benefits of using the product start
outweighing the cost; at this point, each
connection will in turn breed more
connections, further increasing the benefit—
while the cost still remains constant.
• If the cost/benefit crossover is never
reached, it may not matter how many
connections are in the network—eventually
the network will fail.
71
CONTENT IS (STILL) KING: EFEK PESAN
• Relevance
Do I care at all? (And its variant, Saliency—do I care right now?)
• Resonance
Does the content of the message mesh with what I already
believe in?
• Severity
How good or bad is the content of the message?
• Immediacy
Does this message demand an immediate action? Combined
with Severity, what is the consequence of inaction?
• Certainty
Does the effect of this message cause certain pain or pleasure
or is the chance low?
• Source
Who did this message come from and do I trust this person?
Has it been corrobo- rated by someone else?
• Entertainment value
Is it funny? A good read?
72
SOCIAL NETWORK ANALYSIS DAN TWITTER
RELASI RETWEET
74
RELASI: RETWEET (AGREEMENT) VS MENTION
(DISCUSSION)
75
RELASI RETWEET
76
RELASI MENTION
77
SNA TAGAR (WHO SAYS WHAT)
#DiperkosaNegara
GEN Z / K-POPPERS
#TurunkanJokowi
OPOSISI
#ReformasiDikorupsi
AKTIVIS
#PercayaLangkahJokowi
#SayaBersamaJokowi
#JokowiMendengarRakyat
#KitaDukungJokowi
PRO PEMERINTAH
TRIK GIVE AWAY
CONTOH KONFLIK DAN VIRALITAS
VOLUME
#GejayanMemanggil2
#MahasiswaPelajarAnarkis
TREN
#GejayanMemanggil2
#MahasiswaPelajarAnarkis
DISINFORMASI BISA DICIPTAKAN DENGAN CARA MURAH MERIAH:
MELALUI AKUN-AKUN ANONIM, GIVEAWAY, DAN BUZZER
1) SEBUAH DISINFORMASI BISA DIMULAI DARI
SEBUAH AKUN ANONIM ATAU GIVEAWAY,
YANG DIAMPLIFIKASI OLEH AKUN-AKUN
SEPERTI BOT, AGAR #TAGAR CEPAT
TRENDING
2) KARENA TRENDING, #TAGAR MUDAH
DILIHAT OLEH AKUN-AKUN NATURAL, YANG
TURUT MENGAMPLIFIKASI JIKA COCOK,
ATAU MENCOUNTER JIKA TIDAK SETUJU
3) DI PENGHUJUNG HARI, AKUN GIVEAWAY YANG
MENGINISASI #TAGAR TIDAK LAGI DOMINAN, KARENA
PERCAKAPAN SUDAH DIAMBIL ALIH OLEH AKUN-AKUN
NATURAL DAN VIRAL
#MahasiswaPelajarAnarkis
AKUN ANONIM
AKUN ANONIM
AKUN ANONIM
AKUN MAHASISWA
AKUN MAHASISWA
AKUN MAHASISWA
TAGAR #MAHASISWAPELAJARANARKIS DICIPTAKAN UNTUK
MENGACAUKAN NARASI DALAM GERAKAN MAHASISWA
#GEJAYANMEMANGGIL2, MELALUI AKUN GIVEAWAY, ANONIM
DAN BUZZER
DAMPAK SEBARAN DISINFORMASI:
NARASI PENTING TERTUTUPI OLEH DISINFORMASI
KONTRA MAHASISWA PRO MAHASISWA
#GejayanMemanggil2
#MahasiswaPelajarAnarkis
DISINFORMASI SERING SENGAJA DICIPTAKAN
UNTUK MEMBENTUK OPINI PUBLIK DEMI
KEPENTINGAN TERTENTU, DENGAN ATAU TANPA
BANTUAN AGEN KOMUNIKASI PUBLIK
STARTER BUZZERS
TARGET
TARGET
TARGET
TARGET
KETIKA DISINFORMASI MENYEBAR LUAS, NARASI
KEBENARAN MENJADI TERSINGKIR DAN
TERTUTUPI, DAN PADA AKHIRNYA PUBLIK SULIT
MENEMUKANNYA
DISINFORMASI YANG DILAKUKAN TERUS-MENERUS
OLEH SEBUAH KELOMPOK, YANG MENYENTUH
ASPEK SPIKOLOGIS DAN “POST-TRUTH” PUBLIK,
AKHIRNYA AKAN MENGANCAM DEMOKRASI ”AKAL
PIKIRAN”
GRAFIK JARINGAN SOSIAL INI MEMPERLIHATKAN KETIKA TAGAR
#MAHASISWAPELAJARANARKIS BERHASIL MENEMBUS NARASI
#GEJAYANMEMANGGIL2, YANG IRONISNYA MAHASISWA TURUT
MENGAMPLIFIKASI TAGAR TERSEBUT
CONTOH VIRALITAS: OMNIBUS LAW
TREN DAN VOLUME ”OMNIBUS LAW”
85
SNA ‘OMNIBUS LAW’
86
MENDUKUNG
MENOLAK
SNA OMNIBUS LAW (17:00– 22:00)
87
OPOSISI
MEDIA
AKADEMISI
BEM
LSM
AKTIVIS
K-POPERS
AVATAR TOP INFLUENCERS /1
88
AVATAR TOP INFLUENCERS /2
89
TREN OMNIBUS: KLIMAKS DAN EXIT
90
Omnibus Law (sepi)
#MosiTidakPercaya
#TolakOmnibusLaw
#OmnibusLawBawaBerkah
#OmnibusLawBasmiKorupsi
8 Oktober:
Demo Mahasiswa
dan Buruh
13 Oktober:
Demo PA 212
Petinggi KAMI
ditangkap4 Oktober:
RUU Omnibus
Law dibawa ke
Paripurna
5 Oktober:
UU Omnibus Law
Disahkan 16 Oktober:
Demo
Mahasiswa
15 Oktober:
Konpers Pentinggi
KAMI ditangkap
6 Oktober:
Trending
internasional
DARI #GAGALKAN OMNIBUS LAW à
#OMNIBUSLAW BASMI KORUPSI
91
SNA OMNIBUS LAW (16 OKTOBER 2020)
92
PRO KONTRA
2020
ANALISIS BOT DAN SNA
MENGETAHUI APAKAH ADA COMPUTATIONAL
PROPAGANDA
• Computational propaganda adalah penggunaan bot atau
algoritma computer untuk mengirim pesan secara otomatis,
dengan tujuan membangun (atau memanipulasi) opini publik.
• Untuk mengetahui sebuah akun itu bot atau bukan, bisa
menggunakan machine learning, yang mengambil beberapa
informasi tentang profile akun tersebut, jaringan sosialnya, serta
aktivitasnya sebagai feature.
• Dengan informasi bot ini, kita bisa mendapat insight:
• Apakah sebuah narasi itu sengaja dibangun oleh pihak tertentu
menggunakan bantuan bot?
• Berapa persen peranan bot dalam sebuah percakapan dibandingkan
dengan akun manusia asli?
• Bagaimana relasi bot dengan akun asli dalam membangun propaganda?
94
COMPUTATIONAL PROPAGANDA
95
Since 2012 until now, we have
seen bots, algorithms and other
forms of automation are used by
political actors in countries around
the world to manipulate public
opinion over major social
networking platforms, such as
Twitter, Facebook, Instagram, and
YouTube.
BOT ANALYSIS DI DEA
96
METODE
97
Botometer
Profile + 200 twits
Bot scores
https://rapidapi.com/OSoMe/api/botometer
API
HOW IT WORKS
• Botometer is a machine learning algorithm trained to classify an
account as bot or human based on tens of thousands of labeled
examples.
• When you check an account, you fetches its public profile and
hundreds of its public tweets and mentions using the Twitter API.
• This data is passed to the Botometer API, which extracts about
1,200 features to characterize the account's profile, friends, social
network structure, temporal activity patterns, language, and
sentiment.
• Finally, the features are used by various machine learning models
to compute the bot scores.
98
VISUALISASI HASIL BOT ANALYSIS
99
HUMAN
CYBORG
ROBOT
AI UNTUK MENDETEKSI ROBOT DI TWITTER
TiLiK
HUMAN ROBOT
HUMAN ROBOT
HUMAN ROBOT
HUMAN ROBOT
PETA PERCAKAPAN “JEJAK KHILAFAH”
101
Pro Pemerintah
Pro Oposisi
Pro Khilafah (HTI)
robot
robot
CONTOH AKUN ROBOT
102
AKSI ROBOT-ROBOT DI TWITTER
NEXT…
ANALISIS MEDIA SOSIAL LAINNYA
105
• Analisis Trend (WHEN, HOW)
• Analisis Jaringan Sosial (WHO,
HOW, WHAT)
• Analisis Aktor (WHO)
• Analisis Narasi (WHAT, WHY)
• Analisis Topik (WHAT)
• Analisis Geo Location (WHERE)
• Analisis Sentimen (HOW)
• Analisis Emosi (HOW, WHY) https://www.slideshare.net/IsmailFahmi3/social-
media-analytics-dengan-drone-emprit
SITASI DRONE EMPRIT
HOW TO CITE DRONE EMPRIT?
For Drone Emprit Academic
If you use data directly from Drone Emprit Academic dashboard
(academic.droneemprit.id), use this citation:
Fahmi, I. (2018). Drone Emprit Academic: Software for social media monitoring and
analytics. Available at http://dea.uii.ac.id.
For Drone Emprit
If you use data from Ismail Fahmi's analyses shared on the Internet
(Twitter, Facebook, or Slideshare), use this citation:
Fahmi, I. (2016). Drone Emprit: Software for media monitoring and analytics.
Available at http://pers.droneemprit.id.
107
Source:
https://pers.droneemprit.id/how-to-cite-drone-emprit/
DRONE EMPRIT CITATION
108
THANK YOU
Ismail Fahmi, PhD.

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Social Network Analysis

  • 1. SOCIAL NETWORK ANALYSIS METODE PENELITIAN BERBASIS SOCIAL MEDIA DAN BIG DATA Ismail Fahmi, Ph.D. Director Media Kernels Indonesia (Drone Emprit) Lecturer at the University of Islam Indonesia Ismail.fahmi@gmail.com KULIAH TAMU FISHUM UIN JOGJA 5 NOVEMBER 2020
  • 2. 2 1992 – 1997 S1, Teknik Elektro, ITB 2003 – 2004 S2, Information Science, Universitas Groningen, Belanda 2004 – 2009 S3, Information Science, Universitas Groningen, Belanda 2000 – 2003 Inisiator IndonesiaDLN (Digital Library Network pertama di Indonesia) Mengembangkan Ganesha Digital Library (GDL) Mendirikan Knowledge Management Research Group (KMRG) ITB Membangun Digital Library ITB 2009 – Sekarang Engineer di Weborama, Perusahaan berbasis big data (Paris/Amsterdam) 2014 – Sekarang Founder PT. Media Kernels Indonesia, a Drone Emprit Company 2015 – Sekarang Konsultan Perpustakaan Nasional, Inisiator Indonesia OneSearch 2017 – Sekarang Dosen Tetap Magister Teknik Informatika Universitas Islam Indonesia Ismail Fahmi, Ph.D. Ismail.fahmi@gmail.com Lahir: Bojonegoro, 1974 Founder Media Kernels Indonesia
  • 3. AGENDA • Tentang Drone Emprit • Understanding Social Media Data Sources • Analytics Workflow and Settings • Twitter Data Crawling • Social Network Analysis • Cliques and Components • Triads, Network Density, and Conflict • Viralitas dan Difusi Informasi • SNA dan Twitter • Contoh • Konflik dan Viralitas • Viralitas Omnibus Law • Bot dan SNA 3
  • 5. ABOUT PT. MEDIA KERNELS INDONESIA PT. Media Kernels Indonesia is focused on harnessing Natural Language Processing (NLP) technologies to provide innovative solutions in big data, text mining and insight discovery for knowledge-based institutions. Our products: • Media Kernels (aka Drone Emprit), a media monitoring and analytics tool. • Fact Miner, an information extraction and visualization tool for unstructured text. 5 FactMiner
  • 6. TENTANG DRONE EMPRIT ACADEMIC Drone Emprit Academic adalah sebuah sistem big data yang menangkap dan menganalisis percakapan di media sosial khususnya Twitter, yang dikembangkan oleh PT Media Kernels Indonesia, dan bekerjasama dengan Universitas Islam Indonesia untuk penyediaan layanannya. Drone Emprit menggunakan layanan API (Applications Programming Interface) dari Twitter untuk menangkap percakapan secara semi realtime melalui metode streaming. 6
  • 7. DRONE EMPRIT ACADEMIC FREE SOCIAL MEDIA (TWITTER) DATA ANALYTICS 7
  • 8. JOIN DRONE EMPRIT ACADEMIC HTTPS://DEA.UII.AC.ID 8
  • 9. HOW IT WORKS 9 STEPS: • Registration • Propose keywords • Analysis and publication Dashboard Access REQUIREMENTS: • Publish their analysis for public using any medium at least 1 publication every 2 months. USERS • Students • Researchers • Lecturers • Journalists • Blogger • Hoax buster Admin
  • 10. TOPICS BASED ON SDGS (SUSTAINABLE DEVELOPMENT GOALS) 10
  • 11. DRONE EMPRIT ACADEMIC DASHBOARD 11
  • 13. BIG DATA – BIG GROWTH 13
  • 14. PENGGUNA TWITTER DI INDONESIA NAIK DARI 27% (2018) MENJADI 56% (2020) 14 27% 52% 56% 2018 2019 2020
  • 15. 15
  • 18. WORKFLOW 18 Data Population (backtrack) Analysis Visualization Sentiment analysis, opinion analysis, bot analysis, demography analysis, etc Keyword dan filter Social Network Analysis, Tree Map, Geolocation Map, Trends, etc.
  • 19. RESEARCH QUESTIONS & KEYWORD SETTINGS • Saat memulai analisis, yang perlu dibuat adalah: Research Questions. • Insight apa saja yang ingin didapat dari analisis. • Bisa menggunakan kerangka 5W + 1H dalam menyusun pertanyaan. • Kemudian atur setting kata kunci dan filter untuk mendapatkan “populasi percakapan” seakurat dan selengkap mungkin. • Percakapan di media sosial yang terkumpul menggunakan setting ini tidak boleh mengandung noise (percakapan tidak relevan) terlalu banyak. • Tidak boleh juga terlalu sedikit, banyak yang hilang, karena ingin akurat. 19
  • 20. DATA IS VERY EXPENSIVE TO GET 20
  • 22. KEYWORD & FILTER 22 Sensus, sp2020, .. Sensus penduduk Keyword à Twitter Sumber daya yang sangat terbatas Filter à Data Lake Membatasi hasil pencarian
  • 23. BERHEMAT DENGAN KEYWORD (DIAGRAM VENN) 23 Sensus, sp2020, .. Sensus penduduk
  • 24. Data Lake Keywords KEYWORD + FILTER 24 Twits twit twit twit Filters
  • 26. DATA IS EXPENSIVE 100 USD PER 50.000 TWEETS 26
  • 27. CONTOH: FREE TWITTER SEARCH 27 History: 7 days Start search 100% results
  • 28. METODE PENELITIAN BIG DATA DAN SNA • Merupakan metode gabungan: • Kuantitatif • Kualitatif 28
  • 33. GRAPH THEORY • Dyad: unit terkecil dari SNA (Social Network Analysis) • Terdiri dari: • Node • Link • Node 33 - node - vertex - edge - link - relationship
  • 34. 1-MODE GRAPH • Menghubungkan tipe node yang sama, misal: • Orang dengan orang • Organisasi dengan organisasi • Kata dengan kata • dst 34 orang orang
  • 35. 2-MODE GRAPH • Menghubungkan 2 tipe node yang berbeda, misal: • Orang dengan organisasi • Orang dengan point of interest • Orang dengan hashtags • dst 35 orang Point of interest Ancol
  • 36. MULTI-MODE GRAPH • Menghubungkan: • Orang dengan: • Orang • Organisasi • Point of interest • Hashtags • etc 36 orang Point of interest Ancol orang
  • 37. SINGLE VERB • Pada umumnya link dalam sebuah network menggunakan verb yang sama, misal: like. • Di media sosial, link ini misalnya: • Twitter: retweet, mention, follows. • Facebook: friends, like, reply to. 37
  • 38. MULTI VERBS • Dalam dunia nyata, verb dalam link bisa beragam, misal: • Like • Study • Fight 38
  • 39. LINK BISA MEMILIKI VALUE • Skala Likert bisa digunakan, misal: • 0. Don't know 1. Strongly dislike 2. Dislike 3. Neither dislike nor like 4. Like 5. Strongly like • Atau dalam sentiment analysis: • Positive (hijau) • Negative (merah) • Neutral (abu-abu) 39
  • 40. ADJACENCY MATRICES • Social network bisa direpresentasikan secara matematis menggunakan matrik: • Cell dengan angka: 0,1 (ada atau tidaknya link) • Cell dengan angka: 0,1,2,3,4,3 (nilai dari link) • Kelemahan: akan banyak cell dengan nilai 0 40
  • 41. EDGE LIST • Solusi dari banyaknya 0 dalam adjacency matrices, menampilkan link sebagai sebuah urutan (list). • Hanya menampilkan link yang punya value saja. 41
  • 42. GRAPH TRAVERSALS & DISTANCES • Dalam sebuah graph, kita bisa berjalan dari satu node ke node lainnya. • Jarak perjalanan bisa dekat, paling dekat, atau jauh; tergantung dari banyaknya node yang harus dilewati. • Misal, dari node 0 ke 7, paling dekat melalui node 5. 42
  • 43. DIJKSTRA’S ALGORITHM • For a given vertex it finds the lowest cost path to all other vertices, where “cost” is determined by summing edge weights. • In graphs where edge weights correspond to distance (in unweighted graphs the weights are assumed to be one) the found path is the shortest. • Contoh, dari node 1 ke 4: • Shortest path: 1,4 • Lowest path (Dijkstra): 1,0,3,6,4 43
  • 44. CENTRALITY • Centrality merupakan sebuah metode untuk mengukur power dan influence (dari individual/orang/node). • Cara mengukur centrality: • Degree centrality • Betweenness centrality • Closeness centrality • Eigenvector centrality • PageRank 44 https://cambridge-intelligence.com/social-network-analysis/
  • 45. DEGREE CENTRALITY • The degree centrality measure finds nodes with the highest number of links to other nodes in the network (out link). Nodes with a high degree centrality have the best connections to those around them – they might be influential, or just strategically well-placed. 45
  • 46. BETWEENNESS CENTRALITY • Nodes with a high betweenness centrality score are the ones that most frequently act as ‘bridges’ between other nodes. They form the shortest pathways of communication within the network. • Usually this would indicate important gatekeepers of information between groups. 46
  • 48. CLOSENESS CENTRALITY • Definition: Closeness centrality scores each node based on their ‘closeness’ to all other nodes in the network. • What it tells us: This measure calculates the shortest paths between all nodes, then assigns each node a score based on its sum of shortest paths. • When to use it: For finding the individuals who are best placed to influence the entire network most quickly. • A bit more detail: Closeness centrality can help find good ‘broadcasters’, but in a highly-connected network, you will often find all nodes have a similar score. What may be more useful is using Closeness to find influencers in a single cluster. 48
  • 49. EIGENVECTOR CENTRALITY • Definition: Like degree centrality, EigenCentrality measures a node’s influence based on the number of links it has to other nodes in the network. EigenCentrality then goes a step further by also taking into account how well connected a node is, and how many links their connections have, and so on through the network. • What it tells us: By calculating the extended connections of a node, EigenCentrality can identify nodes with influence over the whole network, not just those directly connected to it. • When to use it: EigenCentrality is a good ‘all-round’ SNA score, handy for understanding human social networks, but also for understanding networks like malware propagation. 49
  • 50. PAGERANK • PageRank identifies important nodes by assigning each a score based upon its number of incoming links (its ‘indegree’). These links are weighted depending on the relative score of its originating node. 50
  • 51. PEMANFAATAN CENTRALITY • Menemukan: • Celebritis • Tukang gossip • Communication bottlenecks • Communication bridges 51
  • 53. COMPONENTS • Component subgraphs (or simply components) are portions of the network that are disconnected from each other. • A subgraph is a subset of the nodes of a network, and all of the edges linking these nodes. 53 Nested Components
  • 54. ISLANDS IN THE NET • The giant component gets split up into smaller components, and areas with the strongest amount of retweeting activity (subcores) become their own components that can be analyzed separately. 54
  • 55. EGO NETWORK • Ego Netowork is a subnetwork that is centered on a certain node. 55
  • 56. TRIAD • A triad is simply three nodes interlinked in some way. 56
  • 57. TRIADS AND TERRORISTS • Al Qaeda cells were often sequestered in safe-houses during training and preparation for terrorist attacks. • The most common factor driving them was the social ties within their cell. Most started as friends, colleagues, or relatives—and were drawn closer by bonds of friendship, loyalty, solidarity and trust, and rewarded by a powerful sense of belonging and collective identity. 57
  • 58. TRIADS AND KPOPPERS • Kpoppers drawn closer by bonds of friendship, loyalty, solidarity and trust, and rewarded by a powerful sense of belonging and collective identity. 58
  • 59. TRIADS IN POLITICS • The network in the figure is built by looking at the joint political statements and agreements made by the countries and republics of the Caucasus, Russia, Turkey, EU, and the United States, and clearly shows the different governing styles of Russia and the West. • The Russia-centric side of the network shows a system rich in structural holes. Russia is truly in charge, and lateral ties between peripheral actors are almost non-existent. 59
  • 60. CLIQUES • A clique is defined as a maximal complete subgraph of a given graph—i.e., a group of people where everybody is connected directly to everyone else. • A clique consists of several overlapping closed triads, and inherits many of the culture-generating, and amplification properties of closed triads. 60
  • 61. CONTOH CLIQUE DAN COMPONENT • DE sering menganalisis SNA dan membedahnya ke dalam “clusters”, yang sebenarnya disebut “component.” • Contoh SNA di samping, setidaknya terbentuk atas beberapa component. Tampak sebuah clique dari 3 akun yang terindikasi robot. 61 Component Component Component Clique
  • 62. TRIADS, NETWORK DENSITY, AND CONFLICT
  • 63. FRIENDSHIP AND CONFLICT: RULES 1. Friend of my friend is my friend (close a structural hole) 2. Enemy of my friend is my enemy (achieve a balanced triad) • Friend of my enemy is my enemy • Enemy of my enemy is my friend 63
  • 64. CLOSING TRIADS AND VIRALITY • If an open triad A→B→C is detected, with some probability we will also add a link A→ C. • We are still adding links randomly, so at first, the network will grow linearly. • At a certain point, a critical mass of connection has been created, and every new connection is likely to create an open triad. • This open triad is then closed by Rule 1, which may in turn create more open triads, which then get closed, and so on. • In a sense, the network passes from a linear growth to an exponential growth. It goes viral! 64
  • 65. CONFLICT PROPAGATION • Conflict is introduced in the network at a constant probability, by changing a single friendship tie into an enemy tie. • In this simple example, a network consisting of 4 closed triads is struck by a conflict on a single edge. • Triad A−B−C becomes unbalanced due to a conflict between B and C; thus A is forced to take sides in the conflict by choosing to remain friends with either B or C, at random. • Adding conflict to the A−C edge forces another triad (A−C−D) to become unbalanced, thus drawing agent D into the conflict. • If agent D then chooses to isolate C from the rest of the network, the propagation of the conflict can be stopped. • However, if instead it separates from A, this will cause the conflict to propagate further and destroy more links. 65
  • 66. CONFLICT AND NETWORK DENSITY • Having more ties increases an agent’s probability of forming even more ties, but also increases the probability that a conflict between two agents will spread throughout the network. • As a result, network density no longer grows to near 100%; but instead, once it reaches a second critical mass value, conflicts become more prominent and bring the network density back down. 66
  • 67. VIRALITAS DAN DIFUSI INFORMASI
  • 69. ANATOMI VIRALITAS SEBUAH PESAN • It largely depends on who sees it and what they do with it afterwards. • At first, the only people that see it are in your immediate ego network—i.e., your friends. • As such, growth in the number of views is very slow; it is linear over time, meaning that views happen at a constant rate. In this case, we can describe the number of views as a Poisson process, where every act of viewing your cat video is independent of every other act. • At the end, the total number of views you would get would be mathematically related to the number of followers you have—your degree centrality. • But if something else happens and your friends retweet the video to their friends (and so on, exposing more and more people to it), your cat is suddenly in the most popular video on YouTube. 69
  • 70. CRITICAL MASS • If the transition from linear propagation to exponential (viral) growth indeed depends on triadic closure (i.e., “friend of a friend is my friend”),† then the critical mass of connections can be estimated by measuring the probability that a randomly created link from A to B will form one or more open triads with other nodes. • The transition from linear growth (where connections are added one by one) to going viral happens somewhere around 7% density —i.e., if 7% of people in the intended audience adopt a meme, retweet a video, join a site, etc., the rest will follow shortly in a viral wave. • This was the “magic number” that pushed Facebook over the edge at Harvard. 70
  • 71. WIKINOMICS OF CRITICAL MASS • Let us imagine that the cost of participation remains constant. • To an early adopter, the cost is very real and the benefit is yet to materialize. As more people join the network, the benefit rises as a function of number of connections, making the new idea or meme or social network site an easier sell every step of the way. • Critical mass will be reached when the benefits of using the product start outweighing the cost; at this point, each connection will in turn breed more connections, further increasing the benefit— while the cost still remains constant. • If the cost/benefit crossover is never reached, it may not matter how many connections are in the network—eventually the network will fail. 71
  • 72. CONTENT IS (STILL) KING: EFEK PESAN • Relevance Do I care at all? (And its variant, Saliency—do I care right now?) • Resonance Does the content of the message mesh with what I already believe in? • Severity How good or bad is the content of the message? • Immediacy Does this message demand an immediate action? Combined with Severity, what is the consequence of inaction? • Certainty Does the effect of this message cause certain pain or pleasure or is the chance low? • Source Who did this message come from and do I trust this person? Has it been corrobo- rated by someone else? • Entertainment value Is it funny? A good read? 72
  • 73. SOCIAL NETWORK ANALYSIS DAN TWITTER
  • 75. RELASI: RETWEET (AGREEMENT) VS MENTION (DISCUSSION) 75
  • 78. SNA TAGAR (WHO SAYS WHAT) #DiperkosaNegara GEN Z / K-POPPERS #TurunkanJokowi OPOSISI #ReformasiDikorupsi AKTIVIS #PercayaLangkahJokowi #SayaBersamaJokowi #JokowiMendengarRakyat #KitaDukungJokowi PRO PEMERINTAH TRIK GIVE AWAY
  • 79. CONTOH KONFLIK DAN VIRALITAS
  • 82. DISINFORMASI BISA DICIPTAKAN DENGAN CARA MURAH MERIAH: MELALUI AKUN-AKUN ANONIM, GIVEAWAY, DAN BUZZER 1) SEBUAH DISINFORMASI BISA DIMULAI DARI SEBUAH AKUN ANONIM ATAU GIVEAWAY, YANG DIAMPLIFIKASI OLEH AKUN-AKUN SEPERTI BOT, AGAR #TAGAR CEPAT TRENDING 2) KARENA TRENDING, #TAGAR MUDAH DILIHAT OLEH AKUN-AKUN NATURAL, YANG TURUT MENGAMPLIFIKASI JIKA COCOK, ATAU MENCOUNTER JIKA TIDAK SETUJU 3) DI PENGHUJUNG HARI, AKUN GIVEAWAY YANG MENGINISASI #TAGAR TIDAK LAGI DOMINAN, KARENA PERCAKAPAN SUDAH DIAMBIL ALIH OLEH AKUN-AKUN NATURAL DAN VIRAL #MahasiswaPelajarAnarkis AKUN ANONIM AKUN ANONIM AKUN ANONIM AKUN MAHASISWA AKUN MAHASISWA AKUN MAHASISWA TAGAR #MAHASISWAPELAJARANARKIS DICIPTAKAN UNTUK MENGACAUKAN NARASI DALAM GERAKAN MAHASISWA #GEJAYANMEMANGGIL2, MELALUI AKUN GIVEAWAY, ANONIM DAN BUZZER
  • 83. DAMPAK SEBARAN DISINFORMASI: NARASI PENTING TERTUTUPI OLEH DISINFORMASI KONTRA MAHASISWA PRO MAHASISWA #GejayanMemanggil2 #MahasiswaPelajarAnarkis DISINFORMASI SERING SENGAJA DICIPTAKAN UNTUK MEMBENTUK OPINI PUBLIK DEMI KEPENTINGAN TERTENTU, DENGAN ATAU TANPA BANTUAN AGEN KOMUNIKASI PUBLIK STARTER BUZZERS TARGET TARGET TARGET TARGET KETIKA DISINFORMASI MENYEBAR LUAS, NARASI KEBENARAN MENJADI TERSINGKIR DAN TERTUTUPI, DAN PADA AKHIRNYA PUBLIK SULIT MENEMUKANNYA DISINFORMASI YANG DILAKUKAN TERUS-MENERUS OLEH SEBUAH KELOMPOK, YANG MENYENTUH ASPEK SPIKOLOGIS DAN “POST-TRUTH” PUBLIK, AKHIRNYA AKAN MENGANCAM DEMOKRASI ”AKAL PIKIRAN” GRAFIK JARINGAN SOSIAL INI MEMPERLIHATKAN KETIKA TAGAR #MAHASISWAPELAJARANARKIS BERHASIL MENEMBUS NARASI #GEJAYANMEMANGGIL2, YANG IRONISNYA MAHASISWA TURUT MENGAMPLIFIKASI TAGAR TERSEBUT
  • 85. TREN DAN VOLUME ”OMNIBUS LAW” 85
  • 87. SNA OMNIBUS LAW (17:00– 22:00) 87 OPOSISI MEDIA AKADEMISI BEM LSM AKTIVIS K-POPERS
  • 90. TREN OMNIBUS: KLIMAKS DAN EXIT 90 Omnibus Law (sepi) #MosiTidakPercaya #TolakOmnibusLaw #OmnibusLawBawaBerkah #OmnibusLawBasmiKorupsi 8 Oktober: Demo Mahasiswa dan Buruh 13 Oktober: Demo PA 212 Petinggi KAMI ditangkap4 Oktober: RUU Omnibus Law dibawa ke Paripurna 5 Oktober: UU Omnibus Law Disahkan 16 Oktober: Demo Mahasiswa 15 Oktober: Konpers Pentinggi KAMI ditangkap 6 Oktober: Trending internasional
  • 91. DARI #GAGALKAN OMNIBUS LAW à #OMNIBUSLAW BASMI KORUPSI 91
  • 92. SNA OMNIBUS LAW (16 OKTOBER 2020) 92 PRO KONTRA 2020
  • 94. MENGETAHUI APAKAH ADA COMPUTATIONAL PROPAGANDA • Computational propaganda adalah penggunaan bot atau algoritma computer untuk mengirim pesan secara otomatis, dengan tujuan membangun (atau memanipulasi) opini publik. • Untuk mengetahui sebuah akun itu bot atau bukan, bisa menggunakan machine learning, yang mengambil beberapa informasi tentang profile akun tersebut, jaringan sosialnya, serta aktivitasnya sebagai feature. • Dengan informasi bot ini, kita bisa mendapat insight: • Apakah sebuah narasi itu sengaja dibangun oleh pihak tertentu menggunakan bantuan bot? • Berapa persen peranan bot dalam sebuah percakapan dibandingkan dengan akun manusia asli? • Bagaimana relasi bot dengan akun asli dalam membangun propaganda? 94
  • 95. COMPUTATIONAL PROPAGANDA 95 Since 2012 until now, we have seen bots, algorithms and other forms of automation are used by political actors in countries around the world to manipulate public opinion over major social networking platforms, such as Twitter, Facebook, Instagram, and YouTube.
  • 96. BOT ANALYSIS DI DEA 96
  • 97. METODE 97 Botometer Profile + 200 twits Bot scores https://rapidapi.com/OSoMe/api/botometer API
  • 98. HOW IT WORKS • Botometer is a machine learning algorithm trained to classify an account as bot or human based on tens of thousands of labeled examples. • When you check an account, you fetches its public profile and hundreds of its public tweets and mentions using the Twitter API. • This data is passed to the Botometer API, which extracts about 1,200 features to characterize the account's profile, friends, social network structure, temporal activity patterns, language, and sentiment. • Finally, the features are used by various machine learning models to compute the bot scores. 98
  • 99. VISUALISASI HASIL BOT ANALYSIS 99 HUMAN CYBORG ROBOT
  • 100. AI UNTUK MENDETEKSI ROBOT DI TWITTER TiLiK HUMAN ROBOT HUMAN ROBOT HUMAN ROBOT HUMAN ROBOT
  • 101. PETA PERCAKAPAN “JEJAK KHILAFAH” 101 Pro Pemerintah Pro Oposisi Pro Khilafah (HTI) robot robot
  • 105. ANALISIS MEDIA SOSIAL LAINNYA 105 • Analisis Trend (WHEN, HOW) • Analisis Jaringan Sosial (WHO, HOW, WHAT) • Analisis Aktor (WHO) • Analisis Narasi (WHAT, WHY) • Analisis Topik (WHAT) • Analisis Geo Location (WHERE) • Analisis Sentimen (HOW) • Analisis Emosi (HOW, WHY) https://www.slideshare.net/IsmailFahmi3/social- media-analytics-dengan-drone-emprit
  • 107. HOW TO CITE DRONE EMPRIT? For Drone Emprit Academic If you use data directly from Drone Emprit Academic dashboard (academic.droneemprit.id), use this citation: Fahmi, I. (2018). Drone Emprit Academic: Software for social media monitoring and analytics. Available at http://dea.uii.ac.id. For Drone Emprit If you use data from Ismail Fahmi's analyses shared on the Internet (Twitter, Facebook, or Slideshare), use this citation: Fahmi, I. (2016). Drone Emprit: Software for media monitoring and analytics. Available at http://pers.droneemprit.id. 107 Source: https://pers.droneemprit.id/how-to-cite-drone-emprit/