You already know how important employment is in the settlement process for newcomers to Canada. But, just where are they getting their employment information, how good is it, and what are their outcomes related to information sources? What’s your role? What are you doing? Can you do it better? How can we learn from each other to work towards better employment outcomes? How can technology help (hint: your clients are better at using it than you are)?
Join Diane and Marco for an interactive session focused on things we already know and are learning about but, more importantly, what people in the room know and are doing. We’re not going to lecture (OK, maybe a bit of presentation). We’re going to facilitate a dialogue with you. You’re going to leave this session having shared some cool, innovative or impactful thing you’re doing and with new ideas and information to take back to your organization.
NYCH lunch and learn - Enhancing Communications with Immigrants - an Explorat...Marco Campana
How do immigrants access information?
An overview of immigrants’ use of the internet – pre and post arrival
Major trends – summary of TRIEC’s previous IGR research
How can we engage them better in current employment programs and in future program development?
The importance of trust & credibility in information provision
Look at information problems & overload from their perspective
Go to the source, know your audience, importance of personalized information provision
Some promising practices in the sector
Working Online Effectively and Securely - CIN workshop 2015Marco Campana
Online tools have an incredible impact on society and how we get and use information. But what do they really do? How can we use them? Should we be using them? Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session looked at emerging trends and demonstrating best practices for online information & service provision. Marco will demystify online communication and e-service delivery and help you take the next steps in making practical, daily use of the web in your community engagement, client service and public campaigns.
OCASI - social media and technology use in settlement servicesMarco Campana
Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session will look at emerging trends and demonstrating best practices for online information & service provision.
Effective marketing of employment information to immigrants requires knowing where immigrants look for such information. This presentation offers some insight into such resources and the factors that influence immigrants’ search habits.
We have concluded that more research in this area needs to be undertaken in order to improve how employment opportunities are marketed to skilled immigrants.
Connecting With Creative & Digital Networks In North Yorkshireorangetreeworks
This presentation takes a good look at ways to engage with the creative sectors in North Yorkshire. Prepared for an interview by myself for a local creative industry agency in Dec. 2008. Useful for getting an overview of the creative and digital sectors in North Yorkshire.
NYCH lunch and learn - Enhancing Communications with Immigrants - an Explorat...Marco Campana
How do immigrants access information?
An overview of immigrants’ use of the internet – pre and post arrival
Major trends – summary of TRIEC’s previous IGR research
How can we engage them better in current employment programs and in future program development?
The importance of trust & credibility in information provision
Look at information problems & overload from their perspective
Go to the source, know your audience, importance of personalized information provision
Some promising practices in the sector
Working Online Effectively and Securely - CIN workshop 2015Marco Campana
Online tools have an incredible impact on society and how we get and use information. But what do they really do? How can we use them? Should we be using them? Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session looked at emerging trends and demonstrating best practices for online information & service provision. Marco will demystify online communication and e-service delivery and help you take the next steps in making practical, daily use of the web in your community engagement, client service and public campaigns.
OCASI - social media and technology use in settlement servicesMarco Campana
Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session will look at emerging trends and demonstrating best practices for online information & service provision.
Effective marketing of employment information to immigrants requires knowing where immigrants look for such information. This presentation offers some insight into such resources and the factors that influence immigrants’ search habits.
We have concluded that more research in this area needs to be undertaken in order to improve how employment opportunities are marketed to skilled immigrants.
Connecting With Creative & Digital Networks In North Yorkshireorangetreeworks
This presentation takes a good look at ways to engage with the creative sectors in North Yorkshire. Prepared for an interview by myself for a local creative industry agency in Dec. 2008. Useful for getting an overview of the creative and digital sectors in North Yorkshire.
Improving communication with newcomers in the age of social mediaMarco Campana
How do immigrants access information?
An overview of immigrants’ informaton needs and pathways
An overview of immigrants' use of the internet – pre and post arrival
Major trends – summary of some earlier TRIEC research on marketing employment information to newcomers
How can we reach and serve them better?
The importance of trust & credibility in information provision
Look at information problems & overload from their perspective
It's not all about technology
Go to the source, know your audience, importance of personalized information provision
Some promising practices in the sector
Diversify Your Portfolio: Looking at Human Capital in a Different Way to Ensure Ongoing Support for Your Mission
Strategire for securing greater investment in your school by casting a wider net and including people from emerging constituencies in your advancement program as donors, volunteers and staff members.
Lee Rainie, Director of the Pew Internet & American Life Project, will discuss the Project’s research about how the internet and cell phones are affecting citizens and how government agencies have new opportunities to plug into citizens’ social networks as they try to solve problems in their lives. He will talk about the reasons people rely more and more on their social networks as they share ideas, learn, and seek support. Government agencies now have the chance to act as “nodes” in those networks. 4/22/09
Bringing it all together! Building a citywide intelligence hub to support the development of a place-based joint strategic needs assessment. Presentation to the Local Area Research and Intelligence Association (Laria) Annual Conference, 13 May 2019.
Technological and social changes have spawned new opportunities for effective
outreach to demographics that have historically been underrepresented at colleges, including African American, Native American, Hispanic, first generation and low-income students. This
session shares findings from a nationwide study of underrepresented students currently
navigating the college admissions process, as well as college freshman reflecting on their
experiences. The research reveals the most significant frustrations and influences in their search
and decision making process. We will take an in depth look at how mobile communication,
online media, friends, community-based organizations, student life, and family are influencing
their decisions. The research includes data and recorded video from thousands of students who
participated in surveys, focus groups and in-depth interviews. Session attendees will hear directly
from the students themselves and learn the best ways to inform and engage these groups that all
too often get lost in the frenzy.
In June 2010, Laura Efurd addressed the FCC Advisory Committee on Diversity for Communications in the Digital Age.
On behalf of ZeroDivide, Ms. Efurd presented recommendations to the FCC regarding policies and practices that will further enhance the ability of minorities and women to participate in telecommunications and related industries.
Created by Urgent, Inc. the Film Arts Culture Coding Entrepreneurship (FACE) Summer Employment and Training program is a earn, learn, lead and serve opportunity for youth between the ages of 16-24.
Funded by the Southeast Overtown/Park West Community Redevelopment Agency, The Children's Trust and Miami Dade County Cultural Affairs
Improving communication & collaboration in the age of social mediaMarco Campana
Technology is playing an increasingly important role in facilitating the work of service provider organizations. How can technology be used effectively to support collaboration, and what tools and resources are there? In this workshop, participants will learn more about how technology can support service collaboration, useful tools, technology platforms and resources, how social media can be used to support collaboration. Participants will also explore advantages, challenges, pitfalls and promising practices in technology use in the social services sector.
How today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information. Read more: pewinternet.org
The who, what, where and how of connecting with your school district's audience. Round table discussion at Wisconsin School Public Relations Association conference November 3, 2011.
This webinar designed for Safe Place Coordinators and CASA personnel. It will provide an introduction and brief overview of the Safe Place and CASA program, discuss the goals of the partnership between the two national organizations and provide an overview of the specific partnership opportunities and benefits at the local level.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
The market leading annual research report on social media use in Atlantic Canada. This is the Podcamp presentation while a detailed report is off the MediaBadger blog at mediabadger.com/blog
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
In this talk to medical librarians (conference website: https://3bythesea.pbworks.com/Program), Lee Rainie covered how e-patients and their caregivers have become a force in the medical world. In addition, he looked at the many ways that e-patients are using the internet to research and respond to their health needs and to share their stories using social networking sites, blogs, Twitter, and other social media.
Lee also discussed how medical librarians can exploit Pew Internet’s tech-user typology to find new ways for engaging e-patients and their families.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.
Using technology-to-facilitate-partnerships-and-collaboration-marco-campana-f...Marco Campana
Technology can make our work easier and more efficient. However, picking the right tool for the purpose at hand can be a challenge. This workshop will present an in-depth look at selected technology tools that can assist organizations to work together, and that can be helpful in facilitating shared activities. The workshop will include strategies for assessing and tracking the effectiveness of such tools.
Improving communication & collaboration in the age of social media Marco Campana
Technology is playing an increasingly important role in facilitating the work of service provider organizations. How can technology be used effectively to support collaboration, and what tools and resources are there? In this workshop, participants will learn more about how technology can support service collaboration, useful tools, technology platforms and resources, how social media can be used to support collaboration. Participants will also explore advantages, challenges, pitfalls and promising practices in technology use in the social services sector.
More Related Content
Similar to Social media/networks/services for newcomers – focus on employment - May 3, 2012
Improving communication with newcomers in the age of social mediaMarco Campana
How do immigrants access information?
An overview of immigrants’ informaton needs and pathways
An overview of immigrants' use of the internet – pre and post arrival
Major trends – summary of some earlier TRIEC research on marketing employment information to newcomers
How can we reach and serve them better?
The importance of trust & credibility in information provision
Look at information problems & overload from their perspective
It's not all about technology
Go to the source, know your audience, importance of personalized information provision
Some promising practices in the sector
Diversify Your Portfolio: Looking at Human Capital in a Different Way to Ensure Ongoing Support for Your Mission
Strategire for securing greater investment in your school by casting a wider net and including people from emerging constituencies in your advancement program as donors, volunteers and staff members.
Lee Rainie, Director of the Pew Internet & American Life Project, will discuss the Project’s research about how the internet and cell phones are affecting citizens and how government agencies have new opportunities to plug into citizens’ social networks as they try to solve problems in their lives. He will talk about the reasons people rely more and more on their social networks as they share ideas, learn, and seek support. Government agencies now have the chance to act as “nodes” in those networks. 4/22/09
Bringing it all together! Building a citywide intelligence hub to support the development of a place-based joint strategic needs assessment. Presentation to the Local Area Research and Intelligence Association (Laria) Annual Conference, 13 May 2019.
Technological and social changes have spawned new opportunities for effective
outreach to demographics that have historically been underrepresented at colleges, including African American, Native American, Hispanic, first generation and low-income students. This
session shares findings from a nationwide study of underrepresented students currently
navigating the college admissions process, as well as college freshman reflecting on their
experiences. The research reveals the most significant frustrations and influences in their search
and decision making process. We will take an in depth look at how mobile communication,
online media, friends, community-based organizations, student life, and family are influencing
their decisions. The research includes data and recorded video from thousands of students who
participated in surveys, focus groups and in-depth interviews. Session attendees will hear directly
from the students themselves and learn the best ways to inform and engage these groups that all
too often get lost in the frenzy.
In June 2010, Laura Efurd addressed the FCC Advisory Committee on Diversity for Communications in the Digital Age.
On behalf of ZeroDivide, Ms. Efurd presented recommendations to the FCC regarding policies and practices that will further enhance the ability of minorities and women to participate in telecommunications and related industries.
Created by Urgent, Inc. the Film Arts Culture Coding Entrepreneurship (FACE) Summer Employment and Training program is a earn, learn, lead and serve opportunity for youth between the ages of 16-24.
Funded by the Southeast Overtown/Park West Community Redevelopment Agency, The Children's Trust and Miami Dade County Cultural Affairs
Improving communication & collaboration in the age of social mediaMarco Campana
Technology is playing an increasingly important role in facilitating the work of service provider organizations. How can technology be used effectively to support collaboration, and what tools and resources are there? In this workshop, participants will learn more about how technology can support service collaboration, useful tools, technology platforms and resources, how social media can be used to support collaboration. Participants will also explore advantages, challenges, pitfalls and promising practices in technology use in the social services sector.
How today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information. Read more: pewinternet.org
The who, what, where and how of connecting with your school district's audience. Round table discussion at Wisconsin School Public Relations Association conference November 3, 2011.
This webinar designed for Safe Place Coordinators and CASA personnel. It will provide an introduction and brief overview of the Safe Place and CASA program, discuss the goals of the partnership between the two national organizations and provide an overview of the specific partnership opportunities and benefits at the local level.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
The market leading annual research report on social media use in Atlantic Canada. This is the Podcamp presentation while a detailed report is off the MediaBadger blog at mediabadger.com/blog
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
In this talk to medical librarians (conference website: https://3bythesea.pbworks.com/Program), Lee Rainie covered how e-patients and their caregivers have become a force in the medical world. In addition, he looked at the many ways that e-patients are using the internet to research and respond to their health needs and to share their stories using social networking sites, blogs, Twitter, and other social media.
Lee also discussed how medical librarians can exploit Pew Internet’s tech-user typology to find new ways for engaging e-patients and their families.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.
Similar to Social media/networks/services for newcomers – focus on employment - May 3, 2012 (20)
Using technology-to-facilitate-partnerships-and-collaboration-marco-campana-f...Marco Campana
Technology can make our work easier and more efficient. However, picking the right tool for the purpose at hand can be a challenge. This workshop will present an in-depth look at selected technology tools that can assist organizations to work together, and that can be helpful in facilitating shared activities. The workshop will include strategies for assessing and tracking the effectiveness of such tools.
Improving communication & collaboration in the age of social media Marco Campana
Technology is playing an increasingly important role in facilitating the work of service provider organizations. How can technology be used effectively to support collaboration, and what tools and resources are there? In this workshop, participants will learn more about how technology can support service collaboration, useful tools, technology platforms and resources, how social media can be used to support collaboration. Participants will also explore advantages, challenges, pitfalls and promising practices in technology use in the social services sector.
Pathways to prosperity - internet and social media use among newcomers - Ma...Marco Campana
When it comes to technology use, immigrants to Canada are well ahead of settlement agencies. It’s a reality the sector needs to face. Organizations can and need to incorporate technology more effectively to serve their clients.
Background information about the global refugee crisis, specific info about the Syrian refugee crisis, and some info about how Canada is helping/responding, including hubs of private sponsorship in Toronto.
An overview of how immigrant serving agencies focused on employment, and immigrants themselves, can use tech and social media strategically in the job search and career planning. Emphasis on core settlement sector values, strategy, demographics, some innovations and examples from other organizations.
The new literacy: strategies, tools and techniques for incorporating new media Marco Campana
Every day you get too much information. Learn about free tools you can use to make your day easier. Learn how to easily share what matters with the people who need it. You will leave this workshop knowing how to better manage your daily information.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
3. The importance of information
Because the settlement process is
complicated, information is key.
Newcomers suffer from problems of
incomplete information
Newcomers also need to identify trustworthy
sources to help sort and rank information
4. The importance of social networks
Social networks & social media facilitate
information flow. Part of the trend away
from “expert” help.
Social networks have various strengths &
weaknesses.
5. The importance of social media
Important considerations from how
newcomers access information upon how
settlement agencies deliver programs
6. The importance of settlement agencies
Because social networks can be unreliable
and provide poor quality information,
settlement agencies are well-suited to fill
these gaps.
7. Invisible hands in the marketplace
(forthcoming)
Survey of 450 Toronto newcomers
Surveyed on informal economy participation
Found English language skills strongly tied
with formal labour market participation
Cash jobs accessed through referral.
¼ found current job through family/friends.
8. Key Questions
1. Where do immigrants get employment information?
3. What demographic characteristics of immigrants determine their level
of awareness of employment information or settlement information in
general?
5. What are the media habits of immigrants?
7. What media channels have been used to market employment
information to immigrants and how effective have they been?
9. How could employment information be better channeled to
immigrants?
9. Major Trends
1. Family and friends have continued to be a major source of employment
and settlement information for immigrants
2. Internet is evolving as a key source
3. In-language media is a priority channel
4. Peer and Informal networks are important
5. Little employment information is being channeled thru traditional media,
even less thru ethnic media
6. Traditional advertising is still very effective
7. Lack of translated materials
8. Immigrants trust ethno-cultural media
9. Employed immigrants are looking for employment information
10. Women immigrants are under informed, fare worse than men
11. Cultural demographics matter regarding media access
12. Immigrant employment outcomes depend on source of employment
10. 1. Family and friends have continued to be a
major source of employment and settlement
information for immigrants
Statistics Canada, LSIC, 2003
Employment Information Source for Immigrants
45
39%
40
35
29%
30
25
%
20
15 12%
10% 10%
10
5
0
Government agency Immigrant or Refugee School, community Relative or household Friends
serving agency college or university member
11. Family and friends have continued to be a
major source of employment and settlement
information for immigrants
How Immigrants heard about Skills for Change
(14 000 + clients served)
60
51%
50
40
30
%
20 17%
12%
8%
10 6%
4%
2%
0
Friend Airpot Flyer Social Worker YMCA Internet Counselor
Source: Skills for Change Annual Report, 2009/2010
12. Family and friends have continued to be a major
source of employment and settlement information for immigrants
Learn Speak Live Evaluation – Information/Marketing Campaign
Wide variety of advertising channels, including TV/Radio ads, print
advertising, online advertising, transit advertising.
Most popular time to visit site evening and early morning (1-3 am) (so likely
that visitors mainly working)
Callers to 1-800 lines:
41% of referrals came from combined transit channels (buses, subway platforms,
billboards, transit shelters)
38% of referrals came from Metro publication.
47% Canadian Citizens, 41% PR, 3% Refugee/Refugee Claimants, 9% Temporary
Residents.
Peak average of 60 calls a day, 38 calls a day overall average, mainly Tuesdays to
Thursdays.
40% calling on behalf of friend or spouse.
13. 2. Internet is evolving as a key source of
information for immigrants
Settlement.org Evaluation - Major Sources of Settlement
Information for Settlement.org Users
Other Sources 4%
English Teacher 1%
Social networking sites and online groups 3%
Newspapers 5%
Settlement/Employment Counsellor 7%
Family and Friends 12%
Websites 69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: Arnold Love, 2010
14. Internet is evolving as a key source of
information for immigrants
Settlement.org Evaluation - Major Reasons for Using Websites for
Settlement Information
5%
Other main reasons
2%
Live too far from an agency that helps newcomers
4%
No time to visit an agency that helps newcomers
12%
Currently outside Canada
Faster and easier to use 36%
Reliable source of information for newcomers 42%
Source: Arnold Love, 2010
15. Internet is evolving as a key source of
information for immigrants
88% of Chinese and South Asian Immigrants use the internet
(above national averages) and average 1.8 hours
online daily (also above)
Among people born in Canada, 75% used the Internet,
compared with 66% of those born elsewhere. However, the rate
was 78% among immigrants who arrived in Canada during the
last 10 years. Most of these recent immigrants live in urban
areas.
Canadian Internet Use Survey, 2007 (Statistics Canada)
16. “Among people born in Canada, 75%
used the Internet, compared with 66%
of those born elsewhere.
However, the rate was 78% among
immigrants who arrived in Canada
during the last 10 years. Most of these
recent immigrants live in urban areas.”
Statistics Canada, 2007
17. 65,200 members
81,946 members
23,259 Members
1871 members
21. 3. In-language media is a priority channel for
marketing information to immigrants
Chinese and South Asians are heavy consumers of in-language media
41 TV networks/digital stations that have some multilingual coverage,
47 radio stations that represent over 70 different ethnic groups, 195
newspapers/magazines for 44 different cultural groups, including some
dailys/weeklys
The Multicultural Imperative - Environics
Canadian Internet Use Survey, 2007 (Statistics Canada)
22. In-language media is a priority channel for
marketing information to immigrants
The Multicultural Imperative - Environics
23. In-language media is a priority channel
for marketing information to immigrants.
The Effect of Ethnic Media on Marketing Information to
Immigrants
Jangles Productions was contracted by CIC Ontario Region in
August of 2009 to conduct a multimedia, multilingual campaign
to promote three settlement services: Settlement.Org, 211,
Newcomer Information Centres
There were more than 6.4 million impressions from the
combined circulation figures of all 22 ethnic publications over
the six month period.
This ambitious approach worked: all 3 services saw significantly
increased traffic.
24. 4. Peer and informal networks are important
for marketing employment information to
immigrants
Role of Internet based informal social networks
Internet based informal social networks were very useful for providing
immigrants with the following supports:
Advocacy
Counseling and support
Health and well-being
Information and referral
Orientation NewBridger Study-(Julie Xiaoping Lin et al,
Recreation 2010)
25. Peer and informal networks are important for
marketing employment information to
immigrants
TRIEC’s PINS is a good example of immigrant peer networks.
72 active networks were found during TRIEC’s environmental scan
50+ groups on the on-line directory
30 or so groups have an estimated electronic reach of over 30,000
members
77% of the groups are ethno specific
76% are sector specific
Sectors include: Engineering, Accounting, Social work, Architecture, IT,
Law, Healthcare, Business Management, Food Service, Natural Sciences
and Academics
26. 5. Not enough employment information is
being channeled through traditional media,
even less is being channeled thru ethnic
media
Settlement Information by Type of Media
40.0% N= 11, 680
35.0%
30.0%
25.0%
20.0% Mainstream
15.0% Ethnic
10.0% Neighbourhood
5.0%
0.0%
h
r
ics
ing
he
on
n
alt
ip
ity
n
t
es
en
tio
tio
lit
sh
Ot
us
ati
He
un
Re o n
vic
m
Po
ea
ra
en
uc
Ho
m
y
i
ig
at
cr
er
plo
tiz
m
Ed
m
rm
ls
Co
Ci
Em
Im
ga
fo
In
Le
er
um
ns
Co
(Karim H. Karim, Et al, 2007) - Carleton University)
27. Not enough employment information is being
channeled through traditional media, even
less is being channeled thru ethnic media
40.0% Settlement Information by Media Technology
35.0% N = 11, 680
30.0%
25.0%
20.0% TV
Radio
15.0%
Newspaper
10.0%
Websites
5.0%
0.0%
s
th
er
n
g
ity
n
n
t
ip
s
ic
en
n
io
io
in
tio
h
al
e
sh
io
un
lit
ic
Ot
t
us
at
He
m
ra
ea
at
Po
en
rv
m
uc
oy
Ho
ig
rm
cr
se
tiz
m
Ed
m
pl
Re
fo
Co
Ci
l
Im
Em
ga
In
Le
er
um
ns
Co
Of the little employment information made available, most of it was channeled
through websites.
(Karim H. Karim, Et al, 2007) - Carleton University
28. 6. Traditional marketing of settlement
information is still very effective
Learn Speak Live Evaluation – Information/Marketing Campaign
Wide variety of advertising channels, including TV/Radio ads, print
advertising, online advertising, transit advertising.
Most popular time to visit site evening and early morning (1-3 am) (so likely
that visitors mainly working)
Callers to 1-800 lines:
41% of referrals came from combined transit channels (buses, subway platforms,
billboards, transit shelters)
38% of referrals came from Metro publication.
47% Canadian Citizens, 41% PR, 3% Refugee/Refugee Claimants, 9% Temporary
Residents.
Peak average of 60 calls a day, 38 calls a day overall average, mainly Tuesdays to
Thursdays.
29. Traditional marketing of settlement
information is still very effective
The Effect of Ethnic Media on Marketing
Information to Immigrants
Jangles Productions was contracted by CIC Ontario
Region in August of 2009 to conduct a multimedia,
multilingual campaign to promote three settlement
services: Settlement.Org, 211, Newcomer
Information Centres
There were more than 6.4 million impressions from
the combined circulation figures of all 22 ethnic
publications over the six month period.
This ambitious approach worked: all 3 services saw
significantly increased traffic.
30. 7. There is a lack of translated materials.
Carleton Research Conclusions
Newcomers want practical information on employment, health care,
education and housing
There is insufficient information on where to go to get settlement
related information
There is a lack of translated material on settlement related subjects
Ethno-cultural media are looking for clear and reliable settlement
information in multiple languages but cannot find it
Print is preferred over video and TV as it can be read repeatedly
Newcomers gravitate to ethno-cultural media as a way to connect to
the host society through a familiar medium
Newcomers experience difficulty in using automated services or
accessing internet websites that exclusively or predominately are in
English or French
(Karim H. Karim, Et al, 2007) - Carleton University
31. 8. Immigrants trust and access ethno-cultural media
Newcomers gravitate to ethno-cultural media as a way to connect to the host
society through a familiar medium (Karim H. Karim, Et al, 2007) - Carleton
University
There were more than 6.4 million impressions from the combined circulation
figures of all 22 ethnic publications over the six month period. – Jangles
productions campaign
Chinese and South Asians are heavy consumers of in-language media Canada)
- 41 TV networks/digital stations that have some multilingual coverage, 47 radio
stations that represent over 70 different ethnic groups, 195
newspapers/magazines for 44 different cultural groups, including some
dailys/weeklys -Diversity Initiative Canadian Internet Use Survey, 2007
(Statistics Canada)
90 % of Chinese and South Asian families watch TV daily -The Multicultural
Imperative - Environics
66 % Listen to radio daily -The Multicultural Imperative - Environics
34% read newspapers daily- The Multicultural Imperative - Environics
32. 9. Employed immigrants are looking for
employment information
Learn Speak Live Evaluation:
47% of callers were Canadian Citizens
Most popular time to visit site evening and early morning (1-3 am)
(so likely that visitors mainly working)
Settlement.org
47% of settlement.org visitors have been in Canada 5 + years
CERIS working paper # 79
A lot of newcomers have taken up survival jobs and no information
is available to them about how they can find an appropriate job. -
(Lucia Lo et al, 2010: CERIS working paper # 79 (York Region
access)
33. 10. Women fare worse than men and
they are under informed
Male immigrants appeared to be more informed than
female immigrants –CERIS #79
Immigrant women fare worse than Canadian-born women,
Canadian-born men, and immigrant men. - TIEDI Analytical
Report 7
34. 11.Cultural demographics matter regarding
media access
Fewer people from East and South Asia had heard of some service providers in
York Region– Ceris # 79
35. Cultural demographics matter regarding media
access
88% of Chinese and South Asian Immigrants use the
internet (above national averages) and average 1.8
hours online daily
Publicis Diversite – Diversity Initiative
Canadian Internet Use Survey, 2007 (Statistics Canada)
36. 12. Employment outcomes depend on
immigrant sources of employment
information.
Employed immigrants who found their current job through news stories,
union postings, and recruitment agencies had the highest average hourly
wages.
Employed immigrants who found their current job through personal
initiative, family or friends, and Canada Employment Centres had the lowest
average hourly wages.
Recent immigrants had higher wages when they found their job through the
internet or by personal initiative.
Immigrants are more likely to have found their current jobs
through sources of information resulting in lower wages (family
and friends, personal initiative), than those providing access to
higher wages (union postings, news stories or recruitment
agencies).
Immigrants who had found their current job through news stories, job fairs,
the internet, Canada Employment Centres, or help wanted ads earned more
than Canadian-born.
Immigrant women fare worse than Canadian-born women, Canadian-born
men, and immigrant men. TIEDI Analytical Report 7
37. More promising approaches to marketing
settlement information to immigrants include
HRSDC’s work in Canada portal is now on Facebook
CIC uses Twitter to announce new programs
CIC uses You Tube to market settlement information to immigrants
MCI has a presence on Facebook and Twitter, marketing Opportunities
Ontario information to foreign graduate students studying in Ontario
OCASI recently launched the inmylanguage.org website targeted at
immigrants in 12 languages
Physical outreach still important - important to go where newcomers are
OCASI working with ESL instructors to integrate web content into ESL
lesson plans
COSTI will be running a CIC marketing campaign - mainly focused on some
of the lesser known services that CIC funds - there will be a mini destination
portal on Settlement.Org
City of Toronto recently launched the Toronto Employment & Labour Market
Information (TELMI) web portal, a local labour market information website
and the City of Toronto Immigration & Settlement Portal, for marketing
settlement information to immigrants
38. More promising approaches to marketing
settlement information to immigrants include
The York Region immigration portal implemented a
marketing/outreach plan in June 2010, to run until December, at which
time they'll evaluate.
Approaches:
partnering with ethnic media with targeted, translated ads
TV segments with local community/cable provider
communication kits for local agencies/service providers
link campaigns
39. More promising approaches to marketing
settlement information to immigrants include
The Durham Region immigration portal launched in March, 2010.
Marketing of the portal is done through:
Ads in 24 hours, Canadian immigrant, online, relocation guide,
Goldbook (telephone book)
Hard copy swag - USB sticks, mouse pads, pens - provided to
service providers, faith communities, Boards of Trade, job fairs with
employers, etc.
Having a portal business card has also been helpful, including
providing them with card holders for service providers (very
popular).
40. Conclusion
We have some information, but we don’t think that we have
enough.
More light should be shed on questions like:
Where do immigrants get employment information?
Which demographics are getting their information from which
sources (print, online, TV/radio)? Are they finding the right
employment information at their preferred source?
Are we targeting (and should we be targeting) under-employed
immigrants with employment information?
Joint initiatives could be undertaken to conduct research in these
areas, in order to be able to improve the provision of employment
information to un- and under-employed immigrants.
41. References
Statistics Canada: LSIC, 2003, page 40 http://dsp-
psd.pwgsc.gc.ca/Collection/Statcan/89-614-XIE/89-614-XIE2005001.pdf
Skills for Change Annual Report 2009/10
The role of internet-based social support networks in immigrant settlement – a case
study of NewBridger, Julie Xiaoping Lin et al, 2010 http://ceris.metropolis.net/events/
seminars/2010/20100115WangLinWangSemPres.pdf
Settlement Programming throuogh the media, Karim H. Karim, Mahmoud Eid and
Boulou Ebanda de B’beri, 2007 http://atwork.settlement.org/sys/atwork_library_detail.asp?
doc_id=1004503
Recent Immigrants’ Awareness of, Access to, Use of and Satisfaction with Settlement
services in the York Region, Lucia Lo et al, 2010 CERIS working paper number 79
http://ceris.metropolis.net/Virtual%20Library/other/CWP79.pdf
Settlement in the workplace, the settlement needs of employed newcomers, an
exploratory study, R J Sparks Consulting Inc. and WGW Services, sponsored by
COSTI Immigrant Services, 2001
http://atwork.settlement.org/downloads/Settlement_in_the_Workplace.pdf
Diversity Initiative, March 2008
Findings of the settlement.org evaluation survey, Arnold love, June 15, 2010
Are immigrant wages affected by the source of job search information?
http://www.yorku.ca/tiedi/doc/AnalyticalReport7.pdf
42. Your turn
Small group work.
So, what are you doing?
where are you & your clients getting employment
information, how good is it, and what are their
outcomes related to information sources?
What's your role? What are you doing? Can you do
it better?
How can we learn from each other to work towards
better employment outcomes? How can technology
help (hint: your clients are better at using it than
you are)?
Editor's Notes
Alphabetically, MC should go first!
Settlement is complicated
It’s the Information Age. Incomplete information includes job opportunities, company reputations, professional networks/social capital, social codes & norms, legal rights. Even Acronyms (UWGT list). All aside from language challenges. SO who do you trust? Who can help sort the information.
Quicker employment/poorer employment The problem of neutral information (incomplete/poorer jobs) vs. the problem of non-neutral information (speed)
In this regard we gathered information around: Where immigrants look for employment information? Which immigrant demographics are aware of employment information available? Which immigrant communities go where for employment information? How has employment information been channeled to immigrants? And what are the promising practices?
The LSIC results here suggest that close to 70% of new immigrants got their employment information from friends relatives and household members.
More recent information was from Skills for Change an agency that provides employment support services to immigrants. They asked their clients how they heard about their services and found that 51% of their 14 000 + clients had heard about them from a friend, a result still consistent with the LSIC finding. This is the most recent information we have about where immigrants get their employment information from.
CIC carried out a Learn Speak Live (LSL) campaign earlier this year( March to May 2010). It incorporated a lot of evaluation components to gage the effectiveness of different approaches of the campaign. Effectiveness was measured by asking callers to disclose their source of information about learn speak live. During the campaign LSL experienced a spike in hits to 1.3 million page clicks. 5 phone numbers were used with the advertising: one for all TV/Radio ads One for all print advertising (mainly newspaper and magazine) And 3 for regional advertising (one each for Peel, Toronto and York), which includes transit advertising and the online promotion. What we want to note at this stage is the fact that 40% of the calls were made on behalf of friend or spouse. This is also evidence that immigrants still rely on information from friends and family. In this particular case, I suspect that immigrants may be relying on family and friends for information because of language or cultural issues. A better understanding of the reasons why one might want another person to call on their behalf might help information marketers to target information to where it is needed most. Most popular time to visit site was evening and early morning (1-3 am) (so likely that visitors mainly working) That tells us that working immigrants are still looking for employment information. They could be under employed.
Recent information shows that immigrants get a lot of their information from websites. Although there is an obvious selection bias with this data in the sense that all people surveyed were users of a website responding to a survey on the website, the results show a significant number of respondents got their settlement information from websites.
Asked why they preferred using websites , 78% said websites were faster and Reliable.
The longer they stay the more immigrants seek information from the internet.
In-language media is very useful to reach the Chinese and South Asian communities. But it would be important to also know the media habits of all immigrant communities. Habits vary from one community to another and we do not have all that information.
TV is a viable channel for targeting employment to Chinese and south Asian immigrant communities. But this result could vary from community to community. A more complete picture of this variability would be useful if we had all the information.
Jangles was contracted to use a multimedia and multilingual approach to promote 3 settlement services: OCASI’s website settlement.org (A comprehensive website for newcomer information) Newcomer Information Centres (3 Toronto, 2 Mississauga, 2 Brampton, 1 Caledon, 1 Oakville and 1 Ottawa) Findhelp Information Services 211 Toronto & 211 Peel (24/7 multi-language phone referral services) The campaign consisted of: Producing and placing ads in 22 ethnic publications Placing ads on the websites of 14 of the 22 ethnic publications contracted Producing, translating and distributing brochures throughout the GTA and in the Ottawa area where the ethnic publications are circulated and where the targeted newcomer communities live Marketing settlement information in ethnic languages and through multiple media proved very effective as all 3 services saw significant growth in traffic within the 6 months of the campaign. There were more than 6.4 million impressions from the combined circulation figures of all 22 ethnic publications over the six month period The 10 Newcomer Information Centres (NIC) posted significant increases For March/10 the Toronto sites were the highest on record for new clients served The Ottawa site saw a 100% increase in new and repeat clients for December/09. The six NIC sites operated by Centre for Education and Training (CET) showed dramatic increases of over 100% in October/09 and 110% in November/09 compared to the year before. Findhelp information Services 211 Toronto posted an 18% increase in monthly calls in March/10 compared to February/10 211 Peel indicated a 110% increase in November/09 compared to November/08 OCASI’s website www.settlement.org showed a 40% increase in unique users (first time users) in March/10 compared to December/09
The NewBridger is the only internet-based social network of immigrants that was formally studied. This is a moderated email network of Chinese immigrants exchanging information on various topics of common interest to the community. The study found it very useful in providing Chinese immigrants with useful settlement information. There is anecdotal evidence of the proliferation of social networking sites for newcomers.
Ethno and sector specific networks are especially useful for targeting occupation specific information through the most effective channels and using the most effective language.
This graph shows the percentages of various settlement information found in media content by type of media. For example: Ethnic media carried 5% employment information Mainstream media carried about 13% employment information Neighbourhood media carried about 12% employment information In general, very little employment information is provided thru all media types, compared to all other settlement information. The little employment content available was channeled mainly through Mainstream and Neibourhood (local geographical area) media. Very little employment content was channeled through ethnic media (a more trusted channel). This is a disconnect between where immigrants look for employment information and where it can actually be found.
This graph shows the percentages of various settlement information found in media content by media technology. For example: TV contained less than 5% employment information Radio contained 5% employment information Newspapers contained slightly more than 5% employment information. Internet contained 8% employment information Compared to other forms of settlement information, employment information is the least in all media technologies. Of the little employment information made available, most of it was channeled through websites. As we have seen, more recent statistics show that 78% of new immigrants use the internet. Therefore the internet is a good tool for channeling employment information to immigrants.
Effectiveness of Advertising Channels: Newspaper/Magazine: 38% Metro paper (expensive but most cost-effective with bulk). No calls from Magazines (Canadian Newcomer and Canadian Immigrant magazines) but their online advertising did work (see below). 12% other papers but surprisingly, not many calls from ethnic papers (maybe not enough advertising there.) With papers, calls mainly came in on behalf of someone else. 14% Bus (outside) 13% Subway platforms 8% billboards 6% bus shelters 5% online, including PSAs (Canadian Newcomer Magazine Online and Google, mainly) 4% TV/radio Here we note that the traditional channels of advertising ( The transit channels and the newspapers are still very effective.
Traditional advertising combined with a multimedia and multilingual approach is very effective.
Translating materials is a daunting task and translated materials are few. But we now know from the Jangles promotion that in-language advertising is very effective. This study shows an example of a mismatch between where immigrants look for employment information and where this information could actually be found. Whereas immigrants went to ethnic media to look for employment information, the information had been channeled through mainstream media.
5 years and more in Canada and immigrants are still looking for employment information. That brings to doubt the effectiveness of their main source of information: Family and friends. How could employment information be channeled to employed immigrants? Strategies may need to be developed around this question.
The Ceris study – a geographical mapping of settlement services in the York region found that New immigrants’ awareness of employment services depended on their demographic and other characteristics.
It is important to understand cultural demographics in order to target employment information more effectively. Fewer people from East and South Asian immigrant communities had heard about certain service providers in the York Region probably because these services were not advertised in the media of their preference.
Given what this Toronto Immigrant Employment Data Initiative study is showing us we now know that employment information from family and friends does not result in well paying jobs and most immigrants fall in this category. The questions to ask then are: Why do immigrants trust this source of information? How can this source of information be made reliable? How can we make immigrants trust other more reliable sources of information? These and other questions could be answered through a more comprehensive research effort.
The IGR Communications and Marketing Working group shared some promising strategies and practices that are currently being implemented in their agencies. There is anecdotal evidence that these initiatives are being effective.
Even though most of these new initiatives have not yet been formally evaluated, anecdotal evidence suggests that they are very promising. A coordinated approach to these promising initiatives could be more effective in bringing employment information to where immigrants are.
In conclusion, more work is needed to shed light on sources of information for various immigrant demographic and ethnic groups. A key consideration for the Communications and Marketing working group could be undertaking comprehensive research into these matters as a joint initiative. References: Statistics Canada: LSIC, 2003, page 40 Skills for Change Annual Report 2009/10 The role of internet-based social support networks in immigrant settlement – a case study of the NewBridger, Julie Xiaoping Lin et al, 2010 Settlement Programming throuogh the media, Karim H. Karim, Mahmoud Eid and Boulou Ebanda de B’beri, 2007 Recent Immigrants’ Awareness of, Access to, Use of and Satisfaction with Settlement services in the York Region, Lucia Lo et al, 2010 CERIS working paper number 79 Settlement in the workplace, the settlement needs of employed newcomers, an exploratory study, R J Sparks Consulting Inc. and WGW Services, sponsored by COSTI Immigrant Services, 2001 Diversity Initiative, March 2008 Findings of the settlement.org evaluation survey, Arnold love, June 15, 2010 http://www.yorku.ca/tiedi/doc/AnalyticalReport7.pdf