Why Marketers Today Must Identify, Understand, Engage, and Support Their Key Communities Online…

1. The Social Media Imperative Why Marketers Today Must Identify, Understand, Engage, and Support Their Key Communities Online…

2. Over 50% of the world’s population is under 30 years old Stat 1, source: census.gov

3. 96% of Millennials have joined at least one major social network Stat 1, source: TrendsspottingBlog, MillennialsConference

5. TV… 13 Years

6. Internet… 4 Years

7. Facebook added >200 million users in <1 year.

8. iPhone applications hit 1 billion impressions in 9 months.Stat 1,2,3, source: United Nations Cyberschoolbus Document | Stat 4, source: Facebook | Stat 5, source: Apple

10. > 50% of mainstream news first emerges on blogs, Twitter, forumsStat 1, source: Technorati, Wikipedia | Stat 2, source: SES Magazine June 8 page 24-25

11. In 2010, Facebook surpassedGoogle for weekly traffic in the U.S. Stat 1, source: Hitwise Intelligence Heather Dougherty

13. Social Media overtakes porn as the #1 activity on the Web

14. $5.5 billion spent on virtual goods (casual & game worlds); …even Facebook virtual Gifts make $70 million annuallyStat 1, source: McKinsey Study | Stat 2, source Huffington Post| Stat3, source Wikipedia | Stat 4, source Viximo Aug 09

16. Only 18% of TV campaigns generate positive ROI

17. 90% of people who can skip ads using TiVo, doStat 1,2 , source: Larry Web | Stat 3, source: Source: StarcomUSA-TiVo

19. 25% of search results for the World’s Top 20 largest brands are links to user-generated content

20. Lance Armstrong and Shaquille O'Neal (combined) have more Twitter followers than the populations of Denmark, Finland, Norway or Panama. Stat 1, source: Nielsen | Stat 1, source: ClickZStats SES Magazine June 8 page 24-25 | Stat 3, source: UN

21. Community Engagement Programs, not ‘Social Media Campaigns’, Drive Customer Loyalty + Advocacy + Lifetime Value

23. Collaborate, don’t dictate

24. Inform, don’t ‘influence’

25. Define Policies and Roles, and make them public

26. Measure Engagement and Impact (+ ROI, *only if possible and useful*)