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Making Heroes, Warriors,
Cheerleaders
and Brand Ambassadors
Laura Gallagher
The Creative Company
1989
Push vs. Pull
Our System
Agenda
•
•
•
•

Keys to a great story
The tools to make your brand stand out.
Real engagement
Promotion to rock star! 
What do you think?
Who is telling a great story on
social media?
A person
OR
A brand
WHY? What do you like
about their story?
A favorite…

Anne Sayers
Anne Sayers
A favorite…

Tim Metcalfe
Tim Metcalfe
Tom’s Shoes
Elements of the Story
Strong theme
A fascinating plot

Unforgettable characters
A well-chosen setting
An appealing style
Moosejaw Mountaineering
Moosejaw Mountaineering
Moosejaw Mountaineering
Elements of the Story
Strong theme
A fascinating plot

Unforgettable characters
A well-chosen setting
An appealing style
Message Strategy for LawnBott
Theme: Enjoy your life! It’s the good life!
Plot: Never mow again.

Unforgettable Characters: The robot and dogs.
A well-chosen setting: A beautifully manicured lawn.
An appealing style – your neighbors will have

robot envy.
LawnBott of the Great
Lakes
LawnBott of the Great
Lakes
LawnBott of the Great
Lakes
Message Strategy for
Invisible Fence of the
Badgerland
Theme: LOVE your pets.
Plot: Don’t let Poochy get run over. Keep them safe.

Unforgettable characters: The dogs!
A well-chosen setting: Your backyard.
An appealing style: Giving animals voices/characters.
Invisible Fence of the
Badgerland
Invisible Fence of the
Badgerland
Quick gut check
Will what I am about to post:
• Create engagement?

• Make the audience smarter?
• Look out for the interests of my audience?
• Be convenient – is content easy to access?
• Give readers something to talk about?
Agenda
•
•
•
•

Keys to a great story
The tools to make your brand stand out.
Real engagement
Promotion to rock star! 
Questions?
Connect with Us!
Facebook
www.facebook.com/thecreativecompany
Twitter
www.twitter.com/creativecompany
LinkedIn
www.linkedin.com/in/gallagherlaura
Email
Laura@thecreativecompany.com

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