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#DiscoverWisconsin 
10 Ways to Boost Your Social Engagement
Mariah Haberman 
Co-Host / Marketing & PR Strategist
Organic Reach
10 Ways to boost 
Social Media Engagement
1. Be a student.
2. Think like the target.
Discover Wisconsin in Hurley, WI 
September 28 
Mention someone below with whom you’d 
love to enjoy this view.! 
! 
[Photo by Kathryn DesForge]
133,888 3,808 837 854
Emotion is a key driver.
Discover Wisconsin 
October 2 
Who’s with us?
153,728 
3,870 
119 
1,243
3. Be great…consistently.
Community vs. Audience
Ain’t free. 
Ain’t easy.
Earn Facebook’s trust.
Quality content reigns supreme.
4. Vary your style.
Gamification
Discover Wisconsin 
March 27 
Game time! Name a Wisconsin community! 
that doesn’t have the letter “E” in its name. 
95,072 394 3,084 37
17,888 
149 
43 
68
Conversation Starters
Discover Wisconsin 
September 13 
#Truth
58,976 
2,911 
327 
428
Behind The Scenes
Discover Wisconsin 
July 8 
Good night from the Apostle Islands.
27,440 
1,442 
40 
78
“Power” Photos
Discover Wisconsin 
September 8 
Mother Nature waves hello.! 
[Photo by Michael Bernhardt]
56,768 4,206 413 693
Fill in the _ _ _ _ _
Discover Wisconsin 
June 23 
Fill in the blank! My top 3 favorite places in 
Wisconsin are: 
1. _________ 
2. _________! 
3. _________ 
51,040 221 733 62
Updating Albums
Discover Wisconsin added 4 new photos 
to the album #DiscoverWisconsin 
Fan-submitted photos 
October 9
39,152 
5,303 
192 
1,354
4. Think it through.
Reviwe Copy
Review Cpoy
Review* Copy
Discover Wisconsin 
August 6 
Yes ☟
73,184 
2,296 
30 
553
6. Be relevant.
Discover Wisconsin 
December 29, 2013 
Well done, Pack.
119,552 
4,259 
106 
1,022
Discover Wisconsin 
January 4 
Yikes. “Frozen Tundra” just got a whole 
new meaning…
340,224 
7,854 
9,622 
4,147
80/20 Rule
7. Tease ‘em.
“Do not build your brand house 
on land you don’t own.” 
-John Battelle
Discover Wisconsin 
August 27 
7 of Wisconsin’s Most Romantic Towns
270,492 5,608 692 1,258
8. Write great headlines.
Discover Wisconsin 
June 11 
Chasin’ Waterfalls: 6 of Wisconsin’s Best 
Falls
243,200 4,618 880 1,878
9. Use eye-catching imagery.
Discover Wisconsin 
August 8 
Hands up if you love Wisconsin wildlife.
78,400 3,835 137 314
Discover Wisconsin 
July 12 
A view of the Milky Way from Plum Lake in 
Sayner, Wis.! 
[Photo by Josh Thum]
89,952 5,256 431 655
10. Play to your strengths.
Thank You!

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10 Ways Boost Social Engagement