Social media training slides 3 - linked in (for beginners)

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The document outlines an agenda for a workshop on using LinkedIn for business. The workshop will cover getting comfortable with the LinkedIn interface, understanding how LinkedIn conventions differ from other social media sites like Twitter, learning how profile customization and privacy settings work, and boosting profiles to better promote business and expertise. Attendees will have an exercise to optimize their profiles. The target LinkedIn audience of professionals aged 25 and over and its work-focused nature will also be discussed.

Technology Business

Workshop: LinkedIn for Business
A focused look at LinkedIn

Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011

Wednesday, 18 January 12

Workshop: LinkedIn for Business

Hands-on session
interface
conventions
proﬁle
audience

Wednesday, 18 January 12

Workshop: LinkedIn for Business
Hands-on

By 11.45 you will...

★ be comfortable with the LinkedIn interface
★ understand the range of uses
★ understand how options, personalisation &
privacy settings affect online presence
★ be aware of groups & marketing opportunities

Wednesday, 18 January 12

But ﬁrst... watch this...

Wednesday, 18 January 12

http://www.youtube.com/watch?v=IzT3JVUGUzM

So let’s go to LinkedIn and log-in...
www.LinkedIn.com

Wednesday, 18 January 12

Interface

Wednesday, 18 January 12

✓I am comfortable with the LinkedIn interface

Workshop: LinkedIn for Business
Conventions

Wednesday, 18 January 12

✓I understand the conventions used and how they differ
to Twitter

Workshop: LinkedIn for Business
Conventions

Connections &
Invites
(not followers)

Wednesday, 18 January 12

✓I understand the conventions used and how they differ
to Twitter

Workshop: LinkedIn for Business
Conventions

Connections &
Experts
Invites
& Answers
(not followers)

Wednesday, 18 January 12

✓I understand the conventions used and how they differ
to Twitter

Workshop: LinkedIn for Business
Conventions

Connections &
Experts
Invites Groups, not lists
& Answers
(not followers)

Wednesday, 18 January 12

✓I understand the conventions used and how they differ
to Twitter

Workshop: LinkedIn for Business
Audience

Wednesday, 18 January 12

Workshop: LinkedIn for Business
Audience

★ 77% are 25+

Wednesday, 18 January 12

Workshop: LinkedIn for Business
Audience

★ 77% are 25+
★ 135m members

Wednesday, 18 January 12

Workshop: LinkedIn for Business
Audience

★ 77% are 25+
★ 135m members
★ Work-focused, not about friends...

Wednesday, 18 January 12

Workshop: LinkedIn for Business
Audience

★ 77% are 25+
★ 135m members
★ Work-focused, not about friends...
★ ...or pictures of cats

Wednesday, 18 January 12

Workshop: LinkedIn for Business
Audience

★ 77% are 25+
★ 135m members
★ Work-focused, not about friends...
★ ...or pictures of cats
★ A place to show expertise

Wednesday, 18 January 12

Workshop: LinkedIn for Business
Wrap-up

So... do you feel you...

★ are comfortable with the LinkedIn interface?
★ understand the conventions used?
★ understand how personalisation & privacy
settings affect online presence?

Wednesday, 18 January 12

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Social media training slides 3 - linked in (for beginners)

1. Wednesday, 18 January 12

2. Workshop: LinkedIn for Business A focused look at LinkedIn Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011 Wednesday, 18 January 12

3. Workshop: LinkedIn for Business Hands-on session interface conventions proﬁle audience Wednesday, 18 January 12

4. Workshop: LinkedIn for Business Hands-on By 11.45 you will... ★ be comfortable with the LinkedIn interface ★ understand the range of uses ★ understand how options, personalisation & privacy settings affect online presence ★ be aware of groups & marketing opportunities Wednesday, 18 January 12

5. But ﬁrst... watch this... Wednesday, 18 January 12 http://www.youtube.com/watch?v=IzT3JVUGUzM

6. So let’s go to LinkedIn and log-in... www.LinkedIn.com Wednesday, 18 January 12

7. Interface Wednesday, 18 January 12 ✓I am comfortable with the LinkedIn interface

8. Workshop: LinkedIn for Business Conventions Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter

9. Workshop: LinkedIn for Business Conventions Connections & Invites (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter

10. Workshop: LinkedIn for Business Conventions Connections & Experts Invites & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter

11. Workshop: LinkedIn for Business Conventions Connections & Experts Invites Groups, not lists & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter

12. Workshop: LinkedIn for Business Conventions Connections & Experts Invites Groups, not lists & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter

13. Workshop: LinkedIn for Business Conventions Connections & Experts Invites Groups, not lists & Answers (not followers) Wednesday, 18 January 12 ✓I understand the conventions used and how they differ to Twitter

14. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence

15. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence

16. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence

17. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence

18. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence

19. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence

20. Workshop: LinkedIn for Business Profile Wednesday, 18 January 12 ✓I understand how options, personalisation & privacy settings affect online presence

21. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your proﬁle is complete and doing the best job it can of promoting you, your work and the work of the Centre

22. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your proﬁle is complete and doing the best job it can of promoting you, your work and the work of the Centre

23. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your proﬁle is complete and doing the best job it can of promoting you, your work and the work of the Centre

24. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your proﬁle is complete and doing the best job it can of promoting you, your work and the work of the Centre

25. Workshop: LinkedIn for Business Profile Boosting Wednesday, 18 January 12 EXERCISE: Follow the BootCamp training to make sure your proﬁle is complete and doing the best job it can of promoting you, your work and the work of the Centre

26. Workshop: LinkedIn for Business Audience Wednesday, 18 January 12

27. Workshop: LinkedIn for Business Audience ★ 77% are 25+ Wednesday, 18 January 12

28. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members Wednesday, 18 January 12

29. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members ★ Work-focused, not about friends... Wednesday, 18 January 12

30. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members ★ Work-focused, not about friends... ★ ...or pictures of cats Wednesday, 18 January 12

31. Workshop: LinkedIn for Business Audience ★ 77% are 25+ ★ 135m members ★ Work-focused, not about friends... ★ ...or pictures of cats ★ A place to show expertise Wednesday, 18 January 12

32. Workshop: LinkedIn for Business Audience Wednesday, 18 January 12

33. Workshop: LinkedIn for Business Wrap-up So... do you feel you... ★ are comfortable with the LinkedIn interface? ★ understand the conventions used? ★ understand how personalisation & privacy settings affect online presence? Wednesday, 18 January 12

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