This document discusses the use of social media tools and applications in higher education. It addresses why these tools should be used, including conforming to labor demands and passing knowledge to future generations. It also discusses what social media can offer at the curricular level, including blended learning and intermediate distance activities. Pedagogical impacts are addressed, including focus on single units and potential engagement issues. The roles of learning, teaching, and technology are examined, as well as questions around framing social contexts and whether learning management systems or personal learning environments are better suited.