This document discusses COSI's use of Twitter to engage customers and promote their museum. It details how COSI started experimenting with Twitter in 2008 and launched their official Twitter account, @COSICols, in October 2008. It outlines COSI's Twitter strategy of engaging customers, providing behind the scenes information, promoting events, and answering customer questions. The summary concludes that COSI's use of Twitter has helped increase word of mouth advertising, drive traffic to their website, and attract attention from other museums.
Introduction to Twitter (w/ Allen Klosowski)TeachStreet
This document provides an introduction to Twitter, including definitions of key terms like tweets and followers. It discusses how Twitter can be used to get real-time updates, connect with others, and broadcast messages. Examples are given of how various brands and individuals like CNN, Dell, and Shaquille O'Neal have built large followings on Twitter. The document also outlines best practices for setting up a Twitter profile and account, including choosing a username, photo, and network to follow. It explores ways to integrate Twitter into daily activities and tools that can be used to manage tweets.
Webinar: 9 Steps to Socialize your WordPress Website - July 2012Miriam Schwab
http://illuminea.com - In this webinar by Miriam Schwab, get 9 steps for creating a tight link between your social media accounts and your WordPress website.
The document discusses what constitutes a blog and why people blog. It defines a blog as a website where chronological entries are displayed with the most recent at the top. Blogs can be used for self-expression, to build an audience and community, and potentially for fame and income. The document provides examples of popular blogging platforms and sample blogs from various individuals and topics.
The document discusses strategies for managing the large amount of information available online. It recommends aggregating content from various sources using tools like RSS readers and social networks, organizing information into categories, and sharing useful information. Rules mentioned include having fun and seeing rule number one. RSS readers and subscribing to feeds are presented as ways to tune information filters and stay updated on topics of interest.
- Steve McKee is the president of McKee Wallwork & Company and author of the book "When Growth Stalls".
- The presentation discusses how brands can "catch fire" through generating sparks, which can come from friction (conflict or challenge) or gaps (imagination or personality).
- Sparks in history include events like Martin Luther posting his 95 theses or the launch of the Sputnik satellite, while sparks in advertising include iconic campaigns like the 1964 Lyndon Johnson presidential ad or the iconic 1971 Coke commercial.
- Principles of generating sparks involve understanding the environment, stacking kindling to build an idea, and leveraging friction or gaps to spark attention. Fearing failure is also discussed.
This document discusses COSI's use of Twitter to engage customers and promote their museum. It details how COSI started experimenting with Twitter in 2008 and launched their official Twitter account, @COSICols, in October 2008. It outlines COSI's Twitter strategy of engaging customers, providing behind the scenes information, promoting events, and answering customer questions. The summary concludes that COSI's use of Twitter has helped increase word of mouth advertising, drive traffic to their website, and attract attention from other museums.
Introduction to Twitter (w/ Allen Klosowski)TeachStreet
This document provides an introduction to Twitter, including definitions of key terms like tweets and followers. It discusses how Twitter can be used to get real-time updates, connect with others, and broadcast messages. Examples are given of how various brands and individuals like CNN, Dell, and Shaquille O'Neal have built large followings on Twitter. The document also outlines best practices for setting up a Twitter profile and account, including choosing a username, photo, and network to follow. It explores ways to integrate Twitter into daily activities and tools that can be used to manage tweets.
Webinar: 9 Steps to Socialize your WordPress Website - July 2012Miriam Schwab
http://illuminea.com - In this webinar by Miriam Schwab, get 9 steps for creating a tight link between your social media accounts and your WordPress website.
The document discusses what constitutes a blog and why people blog. It defines a blog as a website where chronological entries are displayed with the most recent at the top. Blogs can be used for self-expression, to build an audience and community, and potentially for fame and income. The document provides examples of popular blogging platforms and sample blogs from various individuals and topics.
The document discusses strategies for managing the large amount of information available online. It recommends aggregating content from various sources using tools like RSS readers and social networks, organizing information into categories, and sharing useful information. Rules mentioned include having fun and seeing rule number one. RSS readers and subscribing to feeds are presented as ways to tune information filters and stay updated on topics of interest.
- Steve McKee is the president of McKee Wallwork & Company and author of the book "When Growth Stalls".
- The presentation discusses how brands can "catch fire" through generating sparks, which can come from friction (conflict or challenge) or gaps (imagination or personality).
- Sparks in history include events like Martin Luther posting his 95 theses or the launch of the Sputnik satellite, while sparks in advertising include iconic campaigns like the 1964 Lyndon Johnson presidential ad or the iconic 1971 Coke commercial.
- Principles of generating sparks involve understanding the environment, stacking kindling to build an idea, and leveraging friction or gaps to spark attention. Fearing failure is also discussed.
Guy Kawasaki, a former chief evangelist of Apple and founder of Alltop, presented tips on how to get more followers on social media. The presentation provided 10 tips: 1) start using social media yesterday, 2) segment different social media services based on people's passions, 3) make a great profile, 4) curate and link content, 5) cheat by learning from others, 6) restrain self-promotion and focus on good content, 7) add images and bling to posts, 8) respond to comments, 9) stay positive or silent, and 10) consistently repeat tips 1-9. The presentation aimed to help attendees grow their social media following.
Lifestreaming aggregates social media updates and content into a single stream. It is built on RSS feeds and allows users to listen to, broadcast, collaborate on, and converse around online content from various sources like social bookmarks, photos, videos, and microblogs all in one place. Lifestreaming services like Friendfeed allow users to bring important blogs, news alerts, social media profiles, and other domain-specific sources together to quickly scan news and engage with relevant information.
This document provides information about using Posterous to share classroom notes. It outlines how to sign up for a Posterous account and post content using email. Examples are given of how students and teachers have used Posterous sites to share notes. The document also discusses how to add an RSS feed from a Posterous site to a Moodle course, and introduces the interactive whiteboard app AirSketch that can be used on iPads.
The document discusses the rise of social media and its importance for businesses and individuals. It notes that in 2012, everything in business is moving online and social media is essential. It provides examples of popular social media tools and how Shell LiveWIRE uses social media. It emphasizes that personal connections, reputation and brand are important on social media. Individuals are encouraged to use social media to manage their careers and presentations are given on using LinkedIn and other tools.
This document provides instructions for creating a blog, including choosing a title and address, and then sharing the blog through Facebook, search engines, and its URL. It also explains how readers can follow blog updates by adding and following the blog on its website.
The document discusses recent posting trends on Instagram, including slideshow posts, longer videos, using Boomerang, and adhering to themes. It provides demographics of Instagram users and notes that brands like Buzzfeed and Conde Nast have adopted these trends. The trends help engage audiences and increase reach. Instagram is growing rapidly and will likely have over 1 in 3 people using it by 2020.
MED316 - Mobile Phone As Camera And Screen - Viral Videos_
This lecture looks at the new developments in film production, as the mobile phone progresses from communication device to video camera and tv screen. This lecture focuses on the practice of viral videos and youtube as a distribution platform
The document provides 10 quick tips for using social media: 1) Be authentic, 2) Be respectful, 3) Be responsible, 4) Monitor your time spent on social media, 5) Consider your audience, 6) Understand the concept of community, 7) Respect copyrights and fair use, 8) Add value with your posts, 9) Don't spam others, and 10) Reconsider what you post before posting. It also provides credits for the images used.
#iamgood8 - Urban Gardening / Public Speaking / Before I Die Walliamgood
This time we had Elisabeth Marek from creative fillip, Michael Herold from the Comfort Zone Crushers, and Alexandra Soare from the Songwriter Circle.
////////////////////////////////////////////////////////////////////////////////
Our first speaker was Elisabeth Marek who is a graphic designer and founder of the creative fillip. She has been initiating several outstanding projects and creative workshops. She will give us some insights into the collaborative practices of #urbangardening.
////////////////////////////////////////////////////////////////////////////////
Secondly, Comfort Zone Crusher, blogger, and coach Michael Herold was talking about how to improve our ability to speak well in public. We will surely profit from his experience and expertise on how to raise abilities and therefore becoming more confident.
////////////////////////////////////////////////////////////////////////////////
At #iamgood7 we already gave you a little hint regarding this final part. Alexandra Iulia Soare and Thomas Dori from the iamgood team talked about using public walls to learn more about your community. We will launch Austria’s very first „Before I die…“ wall (http://beforeidie.city/the-walls) at TEL AVIV Beach.
////////////////////////////////////////////////////////////////////////////////
And finally Even If, Michael Stark and Claudia Heidegger performed their „Before I die…“ songs live on stage with Astronaut Ice Cream.
////////////////////////////////////////////////////////////////////////////////
Thanks to our partners: Tel Aviv Beach, Boombox, byGOOD
This document summarizes the progress of Apegroup's social media strategy which consists of three waves: the first wave focused on establishing channels, the second wave focused on creating content, and the third wave focuses on showing the personality of the company. It provides analytics on the growth of followers and engagement on various social media channels like Twitter, Facebook, and LinkedIn from November to May and discusses plans for the third wave which includes skill-specific channels, mini websites, podcasts, and additional channels. The document ends with an action plan timeline laying out the phases of the three wave strategy.
Oscon 2013 - Lessons from building an open source community Uri Cohen
The document discusses how a company transitioned from closed source to open source software. It provides advice on building an open source community, including getting everyone in the company involved, building an ecosystem, making the software easy to consume, reducing bureaucracy for contributors, being transparent, and measuring community engagement. The company used tools like GitHub, Jekyll, and Jira to build their open source community site and track issues. Building a community takes hard work through an iterative process.
The document discusses inclusive trade policy making in Kenya. It finds that while Kenya has established several consultative mechanisms, participation of stakeholders remains challenging due to limited capacities and irregular functioning of mechanisms. It introduces an Inclusive Trade Policy Making Index to measure inclusiveness across countries. Kenya scores moderately, indicating room for improving identification of stakeholders, information sharing, and participation of civil society organizations. Recommendations include strengthening consultative mechanisms, coordination among government actors, and building expertise of all stakeholders.
This document provides demographic and household income data for six counties in the New York City area - Brooklyn, Bronx, Manhattan, Queens, Nassau, and Suffolk. It lists population sizes, gender breakdowns, and median resident ages. It also includes lists of potential retailer tenants and proposed advertising strategies for a retail property. Key details are the large population densities of over 10 million people across the counties and direct mail, television, print, and online advertising being proposed to promote events and tenants at the property.
Kanykei organized a training called "Stop-Aids" to educate rural youth on HIV/AIDS prevention. The objectives were to determine current awareness levels, provide accurate information on transmission and testing, and develop skills to prevent infection. Activities included talks with school administrators, distributing informational handouts, a physician discussion, and sponsor negotiations. The training included a drawing contest to assess knowledge, information sessions, real stories, and a dance performance. Participants worked in groups to order transmission scenarios and were awarded for best drawings. The goal was to arm students with knowledge to protect their health and spread awareness in their communities.
The email discusses the magic of the East. In a few short sentences, it conveys a sense of wonder and allure associated with Eastern lands and cultures. Details are sparse, but an impression is left of exotic people and places holding mysteries and delights yet to be discovered by the recipient.
Een therapie voor geluidsovergevoeligheid (Hyperacusis) en TinnitusRené Voortwist
Dit is een presentatie over een nieuwe therapie die ik heb ontwikkeld om geluidsovergevoeligheid ( Hyperacusis ) te verminderen en de last die mensen van Tinnitus (oorpiepen en -suizen) hebben te verlagen.
This document contains contact information for Sanit Klamchanuan, an illustrator and printmaker. It lists their name, phone number, email, occupation, and website URL repeated over multiple lines. The contact details provided are for Sanit Klamchanuan, an illustrator and printmaker, and includes their phone number, email, and website.
Mountain Media publishes Mountain magazine and creates custom publications. Their editorial calendar outlines upcoming issues focused on early and late winter sports, a photo annual, spring gear guide, and summer endurance activities. They aim to provide inspirational storytelling and photography beyond superficial online content in a lasting print format.
Guy Kawasaki, a former chief evangelist of Apple and founder of Alltop, presented tips on how to get more followers on social media. The presentation provided 10 tips: 1) start using social media yesterday, 2) segment different social media services based on people's passions, 3) make a great profile, 4) curate and link content, 5) cheat by learning from others, 6) restrain self-promotion and focus on good content, 7) add images and bling to posts, 8) respond to comments, 9) stay positive or silent, and 10) consistently repeat tips 1-9. The presentation aimed to help attendees grow their social media following.
Lifestreaming aggregates social media updates and content into a single stream. It is built on RSS feeds and allows users to listen to, broadcast, collaborate on, and converse around online content from various sources like social bookmarks, photos, videos, and microblogs all in one place. Lifestreaming services like Friendfeed allow users to bring important blogs, news alerts, social media profiles, and other domain-specific sources together to quickly scan news and engage with relevant information.
This document provides information about using Posterous to share classroom notes. It outlines how to sign up for a Posterous account and post content using email. Examples are given of how students and teachers have used Posterous sites to share notes. The document also discusses how to add an RSS feed from a Posterous site to a Moodle course, and introduces the interactive whiteboard app AirSketch that can be used on iPads.
The document discusses the rise of social media and its importance for businesses and individuals. It notes that in 2012, everything in business is moving online and social media is essential. It provides examples of popular social media tools and how Shell LiveWIRE uses social media. It emphasizes that personal connections, reputation and brand are important on social media. Individuals are encouraged to use social media to manage their careers and presentations are given on using LinkedIn and other tools.
This document provides instructions for creating a blog, including choosing a title and address, and then sharing the blog through Facebook, search engines, and its URL. It also explains how readers can follow blog updates by adding and following the blog on its website.
The document discusses recent posting trends on Instagram, including slideshow posts, longer videos, using Boomerang, and adhering to themes. It provides demographics of Instagram users and notes that brands like Buzzfeed and Conde Nast have adopted these trends. The trends help engage audiences and increase reach. Instagram is growing rapidly and will likely have over 1 in 3 people using it by 2020.
MED316 - Mobile Phone As Camera And Screen - Viral Videos_
This lecture looks at the new developments in film production, as the mobile phone progresses from communication device to video camera and tv screen. This lecture focuses on the practice of viral videos and youtube as a distribution platform
The document provides 10 quick tips for using social media: 1) Be authentic, 2) Be respectful, 3) Be responsible, 4) Monitor your time spent on social media, 5) Consider your audience, 6) Understand the concept of community, 7) Respect copyrights and fair use, 8) Add value with your posts, 9) Don't spam others, and 10) Reconsider what you post before posting. It also provides credits for the images used.
#iamgood8 - Urban Gardening / Public Speaking / Before I Die Walliamgood
This time we had Elisabeth Marek from creative fillip, Michael Herold from the Comfort Zone Crushers, and Alexandra Soare from the Songwriter Circle.
////////////////////////////////////////////////////////////////////////////////
Our first speaker was Elisabeth Marek who is a graphic designer and founder of the creative fillip. She has been initiating several outstanding projects and creative workshops. She will give us some insights into the collaborative practices of #urbangardening.
////////////////////////////////////////////////////////////////////////////////
Secondly, Comfort Zone Crusher, blogger, and coach Michael Herold was talking about how to improve our ability to speak well in public. We will surely profit from his experience and expertise on how to raise abilities and therefore becoming more confident.
////////////////////////////////////////////////////////////////////////////////
At #iamgood7 we already gave you a little hint regarding this final part. Alexandra Iulia Soare and Thomas Dori from the iamgood team talked about using public walls to learn more about your community. We will launch Austria’s very first „Before I die…“ wall (http://beforeidie.city/the-walls) at TEL AVIV Beach.
////////////////////////////////////////////////////////////////////////////////
And finally Even If, Michael Stark and Claudia Heidegger performed their „Before I die…“ songs live on stage with Astronaut Ice Cream.
////////////////////////////////////////////////////////////////////////////////
Thanks to our partners: Tel Aviv Beach, Boombox, byGOOD
This document summarizes the progress of Apegroup's social media strategy which consists of three waves: the first wave focused on establishing channels, the second wave focused on creating content, and the third wave focuses on showing the personality of the company. It provides analytics on the growth of followers and engagement on various social media channels like Twitter, Facebook, and LinkedIn from November to May and discusses plans for the third wave which includes skill-specific channels, mini websites, podcasts, and additional channels. The document ends with an action plan timeline laying out the phases of the three wave strategy.
Oscon 2013 - Lessons from building an open source community Uri Cohen
The document discusses how a company transitioned from closed source to open source software. It provides advice on building an open source community, including getting everyone in the company involved, building an ecosystem, making the software easy to consume, reducing bureaucracy for contributors, being transparent, and measuring community engagement. The company used tools like GitHub, Jekyll, and Jira to build their open source community site and track issues. Building a community takes hard work through an iterative process.
The document discusses inclusive trade policy making in Kenya. It finds that while Kenya has established several consultative mechanisms, participation of stakeholders remains challenging due to limited capacities and irregular functioning of mechanisms. It introduces an Inclusive Trade Policy Making Index to measure inclusiveness across countries. Kenya scores moderately, indicating room for improving identification of stakeholders, information sharing, and participation of civil society organizations. Recommendations include strengthening consultative mechanisms, coordination among government actors, and building expertise of all stakeholders.
This document provides demographic and household income data for six counties in the New York City area - Brooklyn, Bronx, Manhattan, Queens, Nassau, and Suffolk. It lists population sizes, gender breakdowns, and median resident ages. It also includes lists of potential retailer tenants and proposed advertising strategies for a retail property. Key details are the large population densities of over 10 million people across the counties and direct mail, television, print, and online advertising being proposed to promote events and tenants at the property.
Kanykei organized a training called "Stop-Aids" to educate rural youth on HIV/AIDS prevention. The objectives were to determine current awareness levels, provide accurate information on transmission and testing, and develop skills to prevent infection. Activities included talks with school administrators, distributing informational handouts, a physician discussion, and sponsor negotiations. The training included a drawing contest to assess knowledge, information sessions, real stories, and a dance performance. Participants worked in groups to order transmission scenarios and were awarded for best drawings. The goal was to arm students with knowledge to protect their health and spread awareness in their communities.
The email discusses the magic of the East. In a few short sentences, it conveys a sense of wonder and allure associated with Eastern lands and cultures. Details are sparse, but an impression is left of exotic people and places holding mysteries and delights yet to be discovered by the recipient.
Een therapie voor geluidsovergevoeligheid (Hyperacusis) en TinnitusRené Voortwist
Dit is een presentatie over een nieuwe therapie die ik heb ontwikkeld om geluidsovergevoeligheid ( Hyperacusis ) te verminderen en de last die mensen van Tinnitus (oorpiepen en -suizen) hebben te verlagen.
This document contains contact information for Sanit Klamchanuan, an illustrator and printmaker. It lists their name, phone number, email, occupation, and website URL repeated over multiple lines. The contact details provided are for Sanit Klamchanuan, an illustrator and printmaker, and includes their phone number, email, and website.
Mountain Media publishes Mountain magazine and creates custom publications. Their editorial calendar outlines upcoming issues focused on early and late winter sports, a photo annual, spring gear guide, and summer endurance activities. They aim to provide inspirational storytelling and photography beyond superficial online content in a lasting print format.
Providence Parenting University: Toddler Behavior Tips by Rick Brandt-Kreutz, LICSW of St. Peter Family Medicine. Presented May 31, 2011 in Olympia, WA.
Что выбрать: паблик ВКонтакте или блога на своём хостинге? По каким параметрами их стоит сравнивать: простота установки, настройки, инструменты удержания аудитори
The document describes the characters from a show on a scale from frail to raging. It assigns descriptions like "frail", "frail but thinks he's raging", and "unbelievably raging" to characters like Paloma, Kirk, Amy Childs, and Joey Essex. The most raging characters are said to be Gemma, Debs, Mark, and Kirk's Dad, with the latter being described as "off the scale."
This document contains contact information for Sanit Klamchanuan, an illustrator and printmaker. It lists their name, occupations, email address, phone number, and website URL repeated multiple times. The contact details provided can be used to reach Sanit Klamchanuan for illustration and printmaking work.
Twitter For Business: A "How To" for B2B MarketingAstek Consulting
Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.
The document discusses key challenges and constraints for trade in the East African Community (EAC) region. It outlines issues like low industrialization, lack of access to technology, inadequate infrastructure, and difficulties meeting standards of developed countries. It also discusses shortcomings of Aid for Trade at both the global and domestic levels, including a lack of coordination, minimal resources, and a focus on infrastructure over supporting small businesses and informal sectors. It argues Aid for Trade should prioritize building capacity of small producers and linking them to export markets in key sectors like agriculture, textiles, and tourism.
The workstation is designed for a textile designer with ample storage, desk space, and flexibility to move between computer and drawing areas easily. It is designed to be diverse, sustainable using recycled materials, and located near collaborative spaces and daylight. The materials selected include reclaimed sorghum stalk desktop, recycled polyester panels, and upholstery passing flammability standards.
This letter from Subcomandante Marcos congratulates Mumia Abu-Jamal on his birthday and explains why the Zapatista movement extends solidarity to his cause. It discusses Mumia's unjust imprisonment and death sentence, the international support for his case, and connects his struggle to those of other indigenous peoples and political prisoners resisting injustice across the Americas. The letter sends greetings and embraces to Mumia from the Zapatistas and expresses hope that he can one day visit them to celebrate his birthday after gaining freedom.
Sara quinn social_media_for_reporting_atlanta_press_clubSara Quinn
This document discusses how journalists can use social media tools for reporting. It identifies four important aspects of social media: reporting, conversation, brand/trust, and inspiration. Several free social media tools are described that allow journalists to monitor topics, find sources, understand trends, crowdsource information, and have real-time conversations. Live blogging is discussed as a way to cover events and have discussions in real time by publishing commentary, photos, videos, and polls.
This is the master slideshow from Social Phonics Boot Camps. To learn more and to see when a Boot Camp is coming to your area, visit our website: http://socialphonics.com/boot-camp
Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.
Uncommon Storytelling through Social Networks at PRSA GulfstreamEd Schipul
This document is a slideshow presentation about putting storytelling and engagement at the center of public relations. It discusses listening to audiences, engaging with them on social networks like Facebook, Twitter and YouTube, and providing thoughtful responses. The presentation emphasizes telling your story, listening first before engaging, and having an effective response strategy. It provides tips on using different social media tools to strengthen relationships with audiences.
This document provides an overview of social media and digital marketing topics. It includes links and brief descriptions related to the usage and demographics of social platforms like Facebook, Twitter, and blogs. Specific tips are given on growing followers on Twitter and using hashtags, along with recommendations for tools to schedule posts, embed profiles, and stay updated on trending topics. The impact of digital media on marketing and sales is also briefly discussed.
Presentation to the Media Skills Network around how to socialise your brand online. The presentation gave this dynamic, smart group of media trainers a social media overview, followed by learning how to build a social media strategy, deliver kick-ass content, and finally looking at the technology and tools involved.
This document provides information from a Week 2 COM 497 class on video production for social media. It discusses finishing an assignment, lectures on social media sites, and a lab on the 30-second short production cycle. Demographics and statistics are presented for major social media platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and Vimeo. Shot sizes and basic cinematography are covered. The class will make a one-shot film called "The Quiz" to experience the production process.
This document provides tips and strategies for becoming successful on social media. It discusses how to utilize different social media platforms like Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest and TikTok. It emphasizes the importance of creating experiences for followers through things like live video and user generated content. Additionally, it stresses developing trust and credibility by being authentic and sharing positive stories. Consistency, planning, listening and engaging with customers are highlighted as well.
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
The document provides an overview of social media for business. It discusses the history of social media and its evolution from message boards and chat rooms to major platforms today. It then covers key aspects of a social media strategy for businesses, including establishing goals, learning about audiences, choosing appropriate channels, engaging with customers, and analyzing results. Throughout, it provides examples of how companies have successfully used social media to generate sales, help customers, and gather feedback.
The document provides an overview of social media for business. It discusses the history of social media and its evolution from message boards and chat rooms to major platforms today. It then covers key aspects of a social media strategy for businesses, including establishing goals, learning about audiences, choosing appropriate channels, engaging with customers, and analyzing results. Throughout, it provides examples of how companies have successfully used social media to generate sales, help customers, and get customer feedback.
This document provides an overview of social media for businesses. It discusses the history of social media and its evolution from message boards and chat rooms to major platforms today. It then outlines key aspects of a social media strategy for businesses, including establishing goals, learning about audiences, choosing appropriate channels, engaging with customers, and analyzing results. Examples are given of how some major companies have successfully utilized social media.
Introduction to twitter in higher education LSTM 2015 #LSTMCPDAlex Spiers
This document provides an introduction and overview of using Twitter in higher education. It discusses what Twitter is and common terminology. It then outlines how Twitter is being used in higher education, potential issues, and activities one can do on Twitter. The rest of the document delves into specific Twitter functions and how to use them, including setting up an account, following/followers, sending tweets and direct messages, embedding links, retweeting, using hashtags, managing lists and profiles, and curating information. It concludes with some best practices and etiquette for using Twitter, as well as additional resources.
Social Media Marketing Rules Of Social EngagementSilverpop
Social Media Marketing - Rules of Social Engagement - Presentation on practical ways to leverage social media tools such as Twitter, SlideShare and blogs to support your sales and marketing efforts. Includes "12 Rules of Social Engagement" and examples from Twitter, SlideShare, blogs, etc. Presented at the SMEI Social Media Roadshow in Vancouver, March 26, 2009
TBEX North America 2017, Rally those SuperHeroes and make positive change, Ji...tbexcon
This document discusses rallying superheroes and positive change through media and content creation. It promotes connecting with influencers and content producers to generate reach and awareness of destinations. Specific strategies proposed include developing shareable and timely content, leveraging social media ambassadors to authentically tell stories, and creating "expeditions" where influencers visit multiple locations to generate videos, photos and stories to share across networks. Case studies show the potential for millions of impressions and referrals through coordinated influencer campaigns.
This document provides an introduction to using Twitter effectively. It recommends listening to what others are talking about, defining your online brand, and developing a social media strategy tied to business objectives. It also suggests building an engaged community by participating and sharing valuable information. The document then discusses using Twitter for marketing, research, networking and generating traffic by posting links and engaging with others. It provides tips on getting started, growing followers, finding content, and managing your Twitter presence efficiently.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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It ’s always hard to follow that video, it’s got amazing energy and a lot of mind boggling facts. 100 minutes of video was uploaded during the time we atched that. 78% of consumers trust peer reccomendations We will no longer search for products and services, they will find us via social media. AND most importantly: Social media isnt a fad – it ’s a fundamental change in the way we communicate. This is such an important message for us to take away today. Thankyou to Des for this mornings session, lets leap straight into this one. Now we are going to look at the nuts and bolts of three of the main social media platforms that you can use to build a social network around your financial planning business.
It ’s always hard to follow that video, it’s got amazing energy and a lot of mind boggling facts. 100 minutes of video was uploaded during the time we atched that. 78% of consumers trust peer reccomendations We will no longer search for products and services, they will find us via social media. AND most importantly: Social media isnt a fad – it ’s a fundamental change in the way we communicate. This is such an important message for us to take away today. Thankyou to Des for this mornings session, lets leap straight into this one. Now we are going to look at the nuts and bolts of three of the main social media platforms that you can use to build a social network around your financial planning business.
Thankyou, welcome to Des, and a little bit about me, my role at AMP, and why I think social media is so important.
There are loads of social networks… Today we are going to talk about three core social media platforms, Im going to explain how each one works and hopefully alleviate any fear that you might have around these. If you have questions save them u to till the end, as we’ll have a panel discussion session where youll get a chance to bounce all the questions off us. The first we will look at is LinkedIn. This is your personal billboard or poster for yourself online. The place you can sell the professional you. Facebook – Dinner party - we will take a look at some facebook business pages and the difference between your personal page and the business page. And lastly Twitter – the cocktail party - the final frontier in social media for a lot of people. This is a fantastic tool to build relationships and really importantly to LISTEN to what is happening in your professional space. Lastly I’ll show you a few tips and traps!!
Three important things to remember as we go through this…………………….. personal vs business accounts. Time commitment – dog for christmas dog for life? This is all about content sharing, not necessarily CREATING. You can share things your audience might find interesting. It ’s about building relationships and having a real human engaging experience. ALL ABOUT CONTENT.
First up lets talk about Linked in. Linked in can be likened to your own personal billboard on the internet. It’s got your CV, your professional qualifications, your work experience, your accreditation, recommendations from previous employers and customers. This is the place to sell yourself to the world – and its all about you. Origins as a business networking tool, and has evolved to become more social over time.
Two million users, which is huge in Australia for platform which is mostly about business connections. How many people have a linked in profile?
Signing up has never been easier! When you navigate to the sign up page, you need to fill out 4 simple fields to get started. IN FACT, you don’ t even need to sign up these days, you simply use your facebook login details and Linked in will create a profile for you.
Once you’ve logged in you will land here, the Home page. We will examine first four tabs today, Home, Profile, Contacts and Groups. These are the most important things to master in linked in. So the home screen: Here you will see LinkedIn is telling me few people I might know here in the right side, these reccomendations are all coming based on your work history, education, etc that you complete in your profile. You can see I can share an update, if I had something to say. I can see some news that Linked In thinks might interest me, and of course the main feed at the bottom where you can see what others are saying.
The next tab along is the profile page, and here you can see my profile. one of the most important things to remember in linked in is to ensure that your profile is complete there are a range of tips and tricks that linked in gives you when you are in the edit screen, to help you get to 100% completeness. You can also have recommendations from previous clients or employers on this page. This is really important if you can obtain some, recommendations by others validate what you have said about yourself.
A great profile of a Hillross adviser I found via linked in. It ’ s complete and professional. If we were able to scroll down we would see Debrorahs education and other connections. And also her accreditations and group members. You can even see here how we are connected? Eg, how many degrees of separation we are away from each other. This gives more klout to your connections, eg Oh Emily knows Deborah. Remember in the video, 78% of consumers trust a peer recommendation. This is why connections are so important in Linked in.
One of the most important things in Linked in is to make contacts and increase your network of people you have done business with. Other financial advisers, members of the Hillross management team, your clients and customers. There are a number of ways you can do that – via email, via address book search, and I find – one of the most effective ways, by looking at the the “people you may know tab” . I know almost every one of those people! So the search engine here is quite clever!
The last tab we are going to look at this Groups – I cant emphasise how important it is to align yourself to groups which match your profession. You can see that straight away in the suggested groups it is showing me the NSW Financial Planning Network. As you navigate around linked in, you will see what groups your colleagues and customers are members of, it is a great idea to join similar groups as this will be your gateway to networking events, potentially new clients, lots of really interesting stuff there.
The final thing to touch on is basic accounts vs premium accounts. There are a range of benefits with premium accounts and you really need to make your own choice about whether or not to upgrade. If you think that advanced search and other organisational features will help you – then I say go for it!
Direct connections have lots of klout! Complete your profile to provide max information about you. Get recommendations! If I was looking for a financial adviser on Linked In I would be looking for one with lots of connections, a complete professional photo, and one with recommendations from other customers. Remember! 78% of consumers trust peer recommendations!
Lets move on! Next up is FACEBOOK! Facebook I want everyone to think of as a dinner party, where engaging in conversation is important, its good to say poignant things, to appear intelligent and wise, and you want to be liked. You don’ t want to talk too much – because people will get annoyed and wont invite you back again, and you don ’ t want to sit silent or the same fate you will suffer!
There are over 10 million australias on Facebook these days! 800 million worldwide! That is over 50% of the population and this is the primary way in which Gen Y are communicating today outside of SMS. It is absolutely impossible to ignore it or brush it off as a fad! Facebook was first conceived in 2004!!!!! That is 8 years ago. This is not NEW! And its constantly changing and adapting the meet the demands of its users.
Yep – half the population of Facebook is 18-25. BUT do not discount the mums and dads! As the video at the start said, the fastest growing segment on facebook is the grocery buying 55-65 year old females. They are up to all sorts of things on Facebook, I know because my mum is one of them!! This demographic are becoming super social media savvy.
My profile, the new timeline, you can customise this as you wish.
But we arent here to look at personal profiles,we are interested purely in Business pages. This is were you can create a professional, business identity on facebook, separate to your personal account, that you can use to engage with and connect to your customer base. It ’s SUPER easy to set up a business page. Just visit this ‘facebook pages’ area, you can find it via search or google and click ‘create page’ up in the top right corner.
I thought I ’d show you a business page which is not a financial planner, but rather a personal trainer that I know. It’s not diferrent to how your page would be, so lets have a look around a basic business page.
Well you all aren ’ t Personal trainers, so here is a Hillross facebook page that is looking pretty good – got some nice interesting content. Clean and tidy. Information looking nice and complete on the left, and on the right the feed, again content here is nothing new, just relevant and shared.
There are some AMAZING analytics tools built right into Facebook that you can capitalise on to help you understand the value of your investment in this platform. Im showing amplify ’ s analytics here.
So what kind of content should I share? CONTENT IS KEY. Interesting news items about money management, banks, interest rates. Updates about your practice, events, new staff, - HUMAM storys. Tips about financial stuff. Maybe things from the AMP PR machine, shane oliver videos etc. Factual information from credible sources. NO ADVICE.
So what kind of content should I share? CONTENT IS KEY. Interesting news items about money management, banks, interest rates. Updates about your practice, events, new staff, - HUMAM storys. Tips about financial stuff. Maybe things from the AMP PR machine, shane oliver videos etc. Factual information from credible sources. NO ADVICE.
Twitter! There is lots going on, and it’s very high energy. Many conversations are happening at once and everyone is talking about different things. People drop in and out of conversations, you can join any conversation you like. Everything is quite public.
There are 1.8million users in Australia. 300 million users worldwide. Over 50 million tweets sent per day – 1 billion per week.
With SO much noise, the best thing to do in twitter at first is listen! When you first sing up to the party, you will aready know a few people. So start following them, then listen to some hashtags (will discuss in a moment, and start to follow those users).
Everything in 140 characters! Theres a new saying in business, if you can ’t say it in 140 chs you probably shouldn’t be saying it! This style of writing can be hard to adjust to, but its critical. With this new notion of the “attention economy”, were our attention has a value, we must be able to catch the attention of the reader in 140 characters or less. Lets take a tour of the home screen. Point out that Trends are hot topics.
To the screen. Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Hashtags: Helping you find interesting Tweets People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search Clicking on a hashtagged word in any message shows you all other Tweets in that category Hashtags can occur anywhere in the Tweet Hashtagged words that become very popular are often Trending Topics
The @ Symbol is simply tagging a person in a tweet. You could tag Hillross_au, you could tag Hugh Humphrey, or you could tag me. Its just alerting the person that they have been mentiond in a tweet.
Have you ever received an email from someone you want to forward to all your friends? This is retweet in twitter. There is retweet button on every tweet, and it basically just reshares a post out to your followers that you found interesting. You can add some text to it if there is enough characters. Increase your profile Share insights/spread good content Increase goodwill with your followers.,
Tweet about relevant stuff! This tweet from Barack, about fatherhood, personal, hashtag. Use hashtags.
Get your followers up by following. Listen via hashtags And retweet!
All of the sites we ’ ve talked about today come with mobile apps for all devices. This is the big KEY to getting involved in social media, because you don ’ t need to be tied to your PC to do it. You can do it on the train, in a cab, at the airport. I even think with Siri now you can talk to your phone and she will do tweet for you! A lot of the execs at AMP find the time for this stuff, purely because they are able to access it when they do not have their pc open, via a mobile device, anywhere, anytime. The future of these platforms is MOBILE, as the video said, 50% of mobile internet traffic in the UK is to Facebook. These social media sites get this, and they spend a lot of money making their mobile apps work really well. They are all FREE.
Tweet deck. From this desktop application you can run all your social media feeds in one location. A great easy way to monitor your feeds at a glance, and even to update them all at the same time. I really encourage you to test drive these tools as it makes managing your social media life a lot easier from a single console.
Look for life events on these platforms, there is a myriad of information available about your clients here! Life events which might trigger the need for financial planning! Marriages, graduations, cruise ships sinking, divorces!
Three things to take away today. Im going to leave you with a video which has nothing to do with social media. BUT I want you to watch this real life community in action and think about how it might apply to the digital flocks online. Just like the QantasLuxury stuff, the first time I saw this it really resonated with me about human behaviour online and how its replicated in nature, content is exchanged, there is electricity and movement. thanks for listening today! And I ’ll be looking forward to taking any questions in the panel discussion shortly.