The business model canvas of Airbnb a San Francisco Startups that helps people rent places.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
Caso práctico realizado dentro del módulo de La Realidad Digital perteneciente al Máster de Comunicación y Publicidad Digital de IAB (2015-2016) consistente en la realización del Plan de Marketing Digital de la web de economía colaborativa especializada en alojamientos Airbnb
The business model canvas of Airbnb a San Francisco Startups that helps people rent places.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
Caso práctico realizado dentro del módulo de La Realidad Digital perteneciente al Máster de Comunicación y Publicidad Digital de IAB (2015-2016) consistente en la realización del Plan de Marketing Digital de la web de economía colaborativa especializada en alojamientos Airbnb
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
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Not-for-Profit Office Trends Benchmarking SurveyKimberlee West
The Colliers International Not-for-Profit Office Trend Report identifies Access, Identity, and Collaboration as the three space factors non-profits need to consider in their pursuit of maximizing capacity and optimizing impact. This is the first national report released by the Not-for-Profit Group.
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Nicolas Ferrary - Airbnb - HUBFORUM Paris 2013HUB INSTITUTE
HUBFORUM PARIS 2013
Panel : # The Rise of the Disruption Economy
Intervenant : Nicolas Ferrary - Directeur France - Airbnb
http://www.hubforum.com/paris/2013/
www.hubinstitute.com
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyGuesty, Inc.
Guesty is a professional management service for Airbnb hosts. We put together this key exchange series to create a reliable resource for Airbnb hosts who have a particular key-related question or are new to the entire process itself. Within it, we go over everything there is to know about key exchanges. From preparing yourself for your Airbnb guest communication & key exchange strategy prior to guest arrival, to going over number of keys to the various types of smart locks that could revolutionize the security of your Airbnb property and the simplicity of hosting. We even include modes of strategizing and creating back-up plans should anything not go according to plan. Begin here to perfect your hosting experience from that first impression, on. Visit us at www.guesty.com!
Problématique : En quoi les pratiques des usagers d’Airbnb sont-elles significatives du développement d’une économie collaborative ?
Présenté par Manon Dupuis, Coline Bouchy et Marion Bouchet - L3 ICAS TD 3 (année scolaire 2016-2017)
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
Why publisher traffic numbers are damaging PRs' reputation Stella Bayles
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Focusing on monthly traffic figures often used in ‘reach’, Andrew shared research and findings on the uncomfortable truth of how many people really view media coverage.
Stella shared insight from marketing budget decision makers and marketing attribution analysts that confirmed PR is often left out of marketing evaluation and budget decisions because of inflated, meaningless ‘reach’ or ‘opportunities to see’ figures that include total monthly publisher traffic.
Stella and Andrew presented how taking a more realistic approach to coverage views not only gains more trust among report readers, it also puts you in a better position to compete in the comparison game with other lines of marketing which is crucial in budget decision time.
Stella shared details on how the ‘Estimated Coverage Views’ metric is calculated in the CoverageBook tool and how one in-house PR team now requests its PR agencies to report with this metric so they can evaluate and compare earned performance with paid, owned and social.
For more info on inflated 'reach' numbers and on the CoverageBook Estimated Views metric go to https://coveragebook.com/for/credible-reach-numbers/
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
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In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
2. TABLE OF CONTENTS
▸ Executive Summary (pg. 3)
▸ Social Media Audit (pg. 3-5)
▸ Social Media Assessment
▸ Traffic Sources Assessment
▸ Customer Demographic Assessment
▸ Competitor Assessment
▸ Social Media Objectives (pg. 6)
▸ Online Brand Persona and Voice (pg. 7)
▸ Strategies and Tools (pg. 7)
▸ Timing and Key Dates (pg. 8)
▸ Social Media Roles and Responsibilities (pg. 8)
▸ Social Media Policy (pg. 9)
▸ Critical Response Plan (pg. 10)
▸ Measurement and Reporting Results (pg. 11-12)
3. EXECUTIVE SUMMARY
Our major social media priorities for 2017 will be growing our online community and interacting more with customers and
hosts. The primary focus will be to support revenue goals through increased online traffic by sharing and encouraging content
that hi-lights the financial benefits and local experience of choosing AirBnB
Two major social strategies will support this objective:
▸ 1. A plan to increase the volume of content we publish to our social profiles
▸ 2. Photo and story contest for customers that post engaging content of their AirBnB experiences
SOCIAL MEDIA AUDIT
SOCIAL MEDIA ASSESSMENT
Social Network URL Follower Count
Avg. Weekly
Rating
Avg. Engagement
Rating
Twitter twitter.com/airbnb 573,000 12 posts 15%
Facebook
facebook.com/
airbnb
5 million likes 5 posts 6%
Instagram
instagram.com/
air_bnb
1.6 million 7 posts 25000 likes
Summary: The majority of traffic comes through Facebook, although the engagement rates on the other
channels are higher. This is something we should look into.
Data as of January 1, 2017
4. SOCIAL MEDIA AUDIT
TRAFFIC SOURCE ASSESSMENT
Source Volume % of Overall Traffic Conversion Rate
Twitter 300,000 unique visits 5% 2.3
Facebook 2 million unique visits 30% 1.8
Instagram 700,000 unique visits No Data No Data
Summary: The majority of traffic comes through Facebook, although the engagement rates on the other
channels are higher. This is something we should look into.
Summary: Facebook is the biggest driver of traffic to our website, however it has lower engagement.
Increasing Twitter's ability to driver customers to the website should be looked into.
COMPETITOR ASSESSMENT
Competitor Name Social Media Profile Strengths Weaknesses
Hotels.com FB: Hotels.com
direct access to booking
hotels
usually sticks to chain
establishments
Couch surf IG: Couchsurfing cheapest way of travel
can be viewed as
“sketchy”
Summary: Hotels.com is probably the biggest competitor because that is the main alternative to Air BNB.
Couch surf is not as big of a competitor because it is usually used for 1-2 people and may be viewed as
sketchy.
Data as of January 1, 2017
Data as of January 1, 2017
5. CUSTOMER DEMOGRAPHIC ASSESSMENT
Age Distribution
Gender
Distribution
Primary Social
Network
Secondary Social
Network
Primary Need Secondary Need
60% 18-30 55% Male 55% Male 20% Twitter
Find a cheaper
place to stay than
otherwise offered
by a hotel
Have a more local
experience of the
area that the
customer is staying
in
30% 31-40 45% Female 45% Female 20% Facebook
10% 41-55 30% Twitter 40% Instagram
1-% 56-80 50% Facebook
15% Instagram
SOCIAL MEDIA AUDIT
Summary: The majority of AirBnB users are in the 18-30 year old range, and they primarily use
Facebook and Twitter. More effort should be put into developing Instagram’s content and
Facebook engagement.
Data as of January 1, 2017
6. SOCIAL MEDIA OBJECTIVES
▸ Some Specific Objectives Include:
▸ Increase Twitter followers by at least 3000 followers
▸ Increase Instagram followers by at least 3000 followers
▸ Retweet at least two photos a week from customers who have used AirBnB
In 2017, the primary focus of our social media strategy will be to support
revenue goals by growing our online community and interacting more with
customers and hosts.
▸ KPIs
▸ Number of unique visitors from Facebook, Twitter, and
Instagram
▸ Number of Instagram followers
▸ Number of weekly photo and video posts to Facebook
and Instagram
▸ Sentiment Analysis
▸ Key Messages
▸ Belong Anywhere
▸ Experience a city like a local
▸ People, Places, Love
7. ONLINE BRAND PERSONA AND VOICE
▸ Adjectives that
describe us:
▸ convenient
▸ bold
▸ adventurous
▸ local
▸ When interacting with our
customers, we are:
▸ inviting
▸ outgoing
▸ cautious
▸ helpful
STRATEGIES AND TOOLS
STRATEGIES
▸ Hold a photo/story contest every other month that hi-lights a
customer’s AirBnB experience. The winner gets a $100 credit
to their travel account
▸ Retweet at least two photos a week of a customer’s
meaningful AirBnB experience
▸ Promote global, national, and regional hashtags for people to
explore different areas through social media
▸ ex. #AirBnbWorld #AirBnbUSA #AirBnbChicago
TOOLS
▸ Approved Tools
▸ Hoot suite
▸ Buffer
▸ TweetDeck
▸ Existing Subscriptions
▸ Vimeo
▸ Photoshop
▸ Canva
Photo from Couch surfing Instagram. This is an example
of something AirBnb should repost/ retweet, or consider
as a candidate for the contest.
8. TIMING AND KEY DATES
▸ Holiday Dates
▸ Valentine’s Day
▸ St. Patrick’s Day
▸ Memorial Day Weekend
▸ President’s Day Weekend
▸ Events
▸ Mardi Gras
▸ Music Festivals
▸ Large Sporting Events
SOCIAL MEDIA ROLES AND RESPONSIBILITIES
Chief Marketing Officer - Johnathon Mildenhall
Head of Design - Alex Schlieffer
Chief Financial Officer- Laurence Tosi
Supporting Social Media Team Members
Rob Chestnut (general counsel)
Joe Zadeh (head of product)
‣ Reporting Dates- Reporting will occur once in a quarter in March, June, September and December.
Exact dates are TBD
9. SOCIAL MEDIA POLICY
AirBnb has a wide range of customers from many different backgrounds. It is our
duty to be inclusive of all cultures and demographics in our social media posts. We
want to uphold our motto of “Belong Anywhere.” As an employee and
representative of AirBnb, you are expected to demonstrate best practices and a
sense of etiquette in your use of social by following some simple guidelines:
‣ Be respectful to all
‣ Act helpful to customers
‣ Explain why you may need to decline your
services to a potential customer in your bio
‣ Encourage interaction with customers
‣ Make sure pictures/videos posted are of good
quality
‣ Research before posting to social media. Have
all of the facts.
10. CRITICAL RESPONSE PLAN
Starting August 15th, when hosts book reservations through Airbnb their personal property will be
covered for loss or damage due to vandalism or theft caused by an Airbnb guest up to $50,000 with
our Airbnb Guarantee. Terms will apply to the program and may vary (e.g. by country). This program
will also apply retroactively to any hosts who may have reported such property damage prior to
August 1, 2011.
24-Hour Customer Hotline: Beginning next week, we will have operators and customer support staff
ready to provide around the clock phone and email support for anything big or small.
2x Customer Support Team: Since last month we have more than doubled our Customer Support
team from forty-two to eighty-eight people, and will be bringing on a 10-year veteran from eBay as
our Director of Customer Support next week.
Dedicated Trust & Safety Department: Airbnb now has an in-house task force devoted to the manual
review of suspicious activity. This team will also build new security features based on community
feedback.
FROM OUR WEBSITE:
‣ Respond to the social media post with a reply saying that the customer will be contacted. Contact
them directly.
‣ Offer your own assistance and support.
SOCIAL MEDIA PLAN:
11. MEASUREMENT AND REPORTING
Source Volume % of Overall Traffic Conversion Rate
Twitter 307,000 unique visits 5% 2.7
Facebook 2.01 million unique visits 30% 1.9
Instagram 710,000 unique visits 8% 0.04
Data as of March 1, 2017TRAFFIC SOURCE ASSESSMENT
SOCIAL MEDIA ASSESSMENT
Social Network URL Follower Count
Avg. Weekly
Rating
Avg. Engagement
Rating
Twitter twitter.com/airbnb 576,000 12 posts 15%
Facebook
facebook.com/
airbnb
5.05 million likes 5 posts 6%
Instagram
instagram.com/
air_bnb
1.65 million 7 posts 25000 likes
Data as of March 1, 2017
12. MEASUREMENT AND REPORTING
SENTIMENT ANALYSIS
FUTURE ACTIONS PROPOSAL
An analysis of the interactions on 200 Facebook posts, 200 Tweets, and 100 Instagram posts revealed
the following:
‣ Very positive responses following a trip using AirBnb. Customers seemed most pleased when their
host had small, complimentary items during their stay.
‣ Biggest driver of negative sentiment was not having access to AirBnb services in certain areas.
‣ Continue weekly postings of positive AirBnb experiences.
‣ Continue to promote photo/story contest on all social media profiles.
‣ Counter negative sentiment by promoting AirBnb etiquette, such as singing up in advance to stay
with a host to ensure option availability.