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Developing a Successful Social
Media Strategy for Your Business
By De-de Mulligan, President of Mulligan Management Group, LLC
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 1
Agenda
Social Starts with a Sound Strategy
Beef Up Your Presence in a Smart Way
Valuable Content = Thought Leadership
The tools are free, the content management is not
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 2
Most Social Media Practices Today
Quantity is the name of the game?
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 3
# of Likes or Followers
# Posts
Metrics
Prospects
Reality Check:
This is NOT a Strategy,
this is ENGAGEMENT.
2/22/2023
#TrulyValuableContent
Copyright Mulligan Management Group, LLC 4
Reality Check:
Setting in Motion the
Right Social Media
Strategy is like building
a house, FIRST you need
a plan.
2/22/2023
#TrulyValuableContent
Copyright Mulligan Management Group, LLC 5
Social Media Strategy from the Ground Up
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 6
Strategy
Right Channels
Content Curation
Top-of-Mind Awareness
Quality Leads
Customers
Reality Check:
If you cannot be found
on Social, you are not a
REAL Business.
2/22/2023
#TrulyValuableContent
Copyright Mulligan Management Group, LLC 7
A Sound Social Media
Strategy
Encompasses Best Practices
and a Thorough Competitive
Analysis
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 8
A Sound Social Media
Strategy
Is Entirely Customer Centric
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 9
A Sound Social Media
Strategy
Gives a Voice to Everyone in
the Company
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 10
A Sound Social Media
Strategy
Is Ever Fluid and Encompasses
New Tools
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 11
Call us
We can help
De-de Mulligan, President
Mulligan Management Group, LLC
www.mulliganmanagementgroup.com
info@mulliganmanagementgroup.com
330-472-7673
2/22/2023
#TrulyValuableContent Copyright Mulligan Management Group, LLC 12

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Social Media Strategy for Your Business.pptx

  • 1. Developing a Successful Social Media Strategy for Your Business By De-de Mulligan, President of Mulligan Management Group, LLC 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 1
  • 2. Agenda Social Starts with a Sound Strategy Beef Up Your Presence in a Smart Way Valuable Content = Thought Leadership The tools are free, the content management is not 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 2
  • 3. Most Social Media Practices Today Quantity is the name of the game? 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 3 # of Likes or Followers # Posts Metrics Prospects
  • 4. Reality Check: This is NOT a Strategy, this is ENGAGEMENT. 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 4
  • 5. Reality Check: Setting in Motion the Right Social Media Strategy is like building a house, FIRST you need a plan. 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 5
  • 6. Social Media Strategy from the Ground Up 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 6 Strategy Right Channels Content Curation Top-of-Mind Awareness Quality Leads Customers
  • 7. Reality Check: If you cannot be found on Social, you are not a REAL Business. 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 7
  • 8. A Sound Social Media Strategy Encompasses Best Practices and a Thorough Competitive Analysis 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 8
  • 9. A Sound Social Media Strategy Is Entirely Customer Centric 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 9
  • 10. A Sound Social Media Strategy Gives a Voice to Everyone in the Company 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 10
  • 11. A Sound Social Media Strategy Is Ever Fluid and Encompasses New Tools 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 11
  • 12. Call us We can help De-de Mulligan, President Mulligan Management Group, LLC www.mulliganmanagementgroup.com info@mulliganmanagementgroup.com 330-472-7673 2/22/2023 #TrulyValuableContent Copyright Mulligan Management Group, LLC 12