The document outlines a strategy to increase universal primary education through social media. The objectives are to educate the public, increase internal communication and awareness, and enroll more students. The strategy involves using Twitter, Facebook, Instagram, LinkedIn and a webpage to share photos, stories, campaigns and information about primary education using hashtags and interacting with users. The main goal is to increase primary education enrollment in developing areas to 95% within a year by engaging the public, businesses, volunteers and professionals on social media.

1. Increasing Universal Primary
Education
By: Karla Molina

2. Objectives
 Educate the public
 Increase internal communication
 Increase awareness
 Increase number of student enrollments in school

3. Tools
 Word of mouth/ creating conversations is the best way to increase brand
awareness
 The tools that will be used to implement these strategies would be:
 Twitter
 Facebook
 Instagram
 LinkedIn
 Webpage

4. Twitter
 Using Twitter can help increase internal conversations about this
cause and get people to be aware of it
 Using quotes, statistics related to the content can attracts the public
easier
 Ways Twitter can be used:
 Share photos
 Creating campaigns
 Storytelling
 Creating primary education threads
 Interact with the public
 Use hashtags

5. Facebook
 Facebook is helpful in an organization to educate the public and create
brand awareness
 Ways Facebook can be used:
 Providing relevant and helpful information on how to help
 Sharing articles to educate the public about the cause
 Share latest news about the organization and cause
 Share photos
 Share events going

6. Instagram
 Instagram provides a combination of Twitter and Facebook at the same time
 Ways to use Instagram:
 Share photos
 Storytelling
 Creating campaigns
 News updates

7. LinkedIn
 Helpful to showcase job experience, past projects and professional thoughts
 Best platform for B2B business
 Attracts other business to be a part of CSR
 Engage in conversations by joining a group in the same Industry or cause

8. Goals
 Main goal is to increase primary education in developing regions to 95%
within one year

9. Brand Identity
 People that will be allowed to participate in this brand identity are:
 People that care about this cause and education – This people can
be professionals such as vice president, human resources,
marketing, accounting, social media manager, etc.
 Volunteers and brand ambassadors – helping out in creating brand
awareness
 Businesses – by donating
 Public – that want to be a part of this cause by donating

10. Social Media Presence
 In order to maintain a persistent social media presence, organizations
must;
 Interact with the public often
 Add the organization's social media icons on their own website
 Share social media accounts with the public
 Create an integrated social media strategy for each of the social
media platforms
 Produce valuable content
 Give the audience a reason
 Use high - conversion keywords

11. Organizations
 Millennium Development Goals:
 Twitter: https://twitter.com/GlobalGoalsUN
 Instagram: https://www.instagram.com/theglobalgoals/?hl=en
 LinkedIn: https://www.linkedin.com/company-beta/10149134/
 Facebook: https://www.facebook.com/globalgoals.org/
 Social Earth
 Twitter: https://twitter.com/SocialEarth
 LinkedIn: https://www.linkedin.com/company-beta/384971/
 Facebook: https://www.facebook.com/socialearth/