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1. Confidential Customized for Lorem Ipsum LLC Version 1.0
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2. Confidential Customized for Lorem Ipsum LLC Version 1.0
Introduction
Bharti Airtel, commonly known as Airtel, is a telecom giant and second-largest in
India in terms of the number of subscribers. Founded on 7th July 1995 by
Sunil Mittal, Airtel is the first Indian telecom provider to be honored with Gold
Certification by Cisco. Today airtel is not only restricted to mobile services but also
includes Airtel Payments Bank, Airtel Thanks App, Wynk Music, and a wide range of
other services.

3. Target Audience
1
Young Users and Families-
Airtel targets young, tech-savvy users
(18–35 years) who enjoy fast internet,
streaming, and digital services. It also
caters to families who prefer combo
plans with broadband, DTH, and mobile
services for multiple devices.
3 Businesses and Premium Users-
Airtel provides internet and digital
solutions to small and large businesses.
Premium users prefer postpaid plans,
excellent service, and seamless
international roaming.
2
Rural and Budget Users-
Airtel serves rural and semi-urban users
who need affordable prepaid plans with
good network coverage. It also attracts
first-time digital users exploring online
payments and OTT platforms.

4. What makes Airtel unique?
1. Strong Network and Wide Coverage
Airtel offers one of the strongest networks in India, providing reliable coverage across
urban and rural areas, even in remote regions.
2. Innovative Services and Bundled Plans
Airtel stands out with innovative offerings like Airtel Black, which combines mobile,
DTH, and broadband in one plan, and Airtel Xstream for OTT content.
3. Superior Customer Experience
Airtel focuses on delivering a seamless experience through fast internet, minimal
downtime, and excellent customer support, making it a preferred choice for millions.

5. Plans
New Delhi, March 11, 2025: Airtel announced today
an agreement with SpaceX to bring Starlink’s high-
speed internet services to its customers in India. This
is the first agreement to be signed in India, which is
subject to SpaceX receiving its own authorizations to
sell Starlink in India.
It enables Airtel and SpaceX to further explore how
Starlink can complement and expand Airtel’s offerings,
and how Airtel’s expertise in the Indian market
complements SpaceX’s direct offerings to consumers
and businesses.

6. Plans
New Delhi, February 24, 2025: Bharti Airtel and Apple
have entered into a strategic partnership to bring the
highly acclaimed Apple TV+ streaming services and
Apple Music to Airtel customers. All Home Wi-Fi
customers on plans starting Rs. 999 will get access to
the captivating content of Apple TV+ with the option to
stream content on multiple devices while on the move.
Additionally, postpaid customers on plans starting Rs.
999 will get access to Apple TV+ and can enjoy 6
months of free Apple Music that features a vast
catalog of both Indian and global music.

7. Plans
New Delhi/Mumbai, January 20, 2025: Bharti Airtel, one of
India’s largest telecom services providers and Bajaj Finance,
the country’s largest private-sector Non-Banking Financial
Company (NBFC), today announced a strategic partnership to
create one of India’s largest digital platforms for financial
services and transform last mile delivery.
The one-of-a-kind partnership brings together Airtel’s highly
engaged customer base of 375 million, 12 lakh+ strong
distribution network, and Bajaj Finance’s diversified suite of 27
product lines, and distribution heft of 5,000+ branches and
70,000 field agents.

8. Brand Personality
1
Customer Centricity
Airtel focuses on understanding and
meeting customer needs by delivering
high-quality services and experiences
3
Empowerment
Airtel believes in empowering customers
and employees by providing tools,
knowledge, and opportunities to grow.
2
Innovation
Airtel continuously evolves by introducing
new technologies and digital solutions to
stay ahead in the telecom industry.
4
Transparency
Airtel maintains honesty and openness in
its business practices, ensuring trust and
reliability.

11. SRK funny

12. Copywriting Strategy
1
Clear and Concise Messaging
Airtel uses simple, direct, and jargon-free language to
communicate its offerings. Whether promoting data plans,
5G services, or digital solutions, the copy focuses on
delivering the core message quickly and effectively.
“India’s Fastest Network. Experience Seamless 5G
Today!”
2
Benefit-Driven Approach
Airtel emphasizes the value and advantages users
will gain, focusing on speed, reliability, and customer
satisfaction. The copy highlights how Airtel
enhances users’ digital experiences.
“Stream, Game, and Work Without Interruptions
with Airtel 5G Plus.”

13. Copywriting Strategy
3
Emotional and Relatable Tone
Airtel often connects emotionally by focusing on
themes like staying connected with loved ones,
empowerment through technology, and reliability
in tough times. This resonates well with the Indian
audience.
“Wherever You Are, Stay Close to What Matters.”
4
Call-to-Action (CTA) Focused
Airtel’s copy often includes compelling CTAs that
encourage immediate action, such as subscribing,
upgrading, or exploring new plans. CTAs are clear,
persuasive, and aligned with the brand’s value
proposition.
“Switch to Airtel 5G Now – Faster Speeds Await!”

14. User Persona
Name | Arjun Mehta
Age | 28
Occupation | Software Developer
Location | Bangalore, India
Goals | Seamless high-speed internet for remote
work and entertainment, reliable network for video
calls and collaboration tools.
Why use Airtel? | Fast 5G speeds and strong
network coverage. Bundled OTT subscriptions and
seamless app experience.

15. User Persona
Name | Sunita Sharma
Age | 42
Occupation | Homemaker
Location | Jaipur, India
Goals | Affordable and reliable connectivity for the
entire family. Easy access to customer support for
quick issue resolution.
Why use Airtel? | Cost-effective family packs and
strong customer support. Easy recharge and
management through the Airtel Thanks app.

16. THANK YOU