Presented by S. M. Murshidur Rahman student of Leather Engineering Department of Khulna University of Engineering & Technology(KUET), Khulna-9203, Bangladesh.visit: https://www.youtube.com/channel/UC2B6ePUTufmASxL9lbf-0Zg
Social Media Report - Athletic Shoe Brands - Aug - Sept 2016Unmetric
Deep-dive into the social media performance of the athletic shoe brands on Facebook, Twitter, Linkedin and Instagram. Analyze engagement, audience growth and a variety of other social media metrics in this cross-channel report.
Presented by S. M. Murshidur Rahman student of Leather Engineering Department of Khulna University of Engineering & Technology(KUET), Khulna-9203, Bangladesh.visit: https://www.youtube.com/channel/UC2B6ePUTufmASxL9lbf-0Zg
Social Media Report - Athletic Shoe Brands - Aug - Sept 2016Unmetric
Deep-dive into the social media performance of the athletic shoe brands on Facebook, Twitter, Linkedin and Instagram. Analyze engagement, audience growth and a variety of other social media metrics in this cross-channel report.
Flare Fragrances - Harvard Business Case by Priyanka Samtani, Seneca CollegePriyanka Samtani
This is an assignment that we did for the course Strategic Marketing Management. Savvy is a new fragrance that a company called Flare Fragrances is about to launch, and this presentation describes the best target audience, positioning and branding for the new product.
Note: Every decision is based for the year 2008, because that's when the case is dated.
Many organizations view incentive programs as the primary solution to driving sales results. While true, it is only the tip of the iceberg. While top performers will often stretch to win the trip, the real leverage lies within the middle 60% of the sales organization. Rewarding top achievers is critical to a retention strategy, but driving middle performers to shift to increase their results by just 5% can reap a 70% gain in overall sales results.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Encouraging diversity in the workplace is increasingly seen as a way of making companies stronger in the modern business environment. One key area of diversity is encouraging women to enter and excel in traditionally male-dominated fields. Sales is one such arena.
Flare Fragrances - Harvard Business Case by Priyanka Samtani, Seneca CollegePriyanka Samtani
This is an assignment that we did for the course Strategic Marketing Management. Savvy is a new fragrance that a company called Flare Fragrances is about to launch, and this presentation describes the best target audience, positioning and branding for the new product.
Note: Every decision is based for the year 2008, because that's when the case is dated.
Many organizations view incentive programs as the primary solution to driving sales results. While true, it is only the tip of the iceberg. While top performers will often stretch to win the trip, the real leverage lies within the middle 60% of the sales organization. Rewarding top achievers is critical to a retention strategy, but driving middle performers to shift to increase their results by just 5% can reap a 70% gain in overall sales results.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Encouraging diversity in the workplace is increasingly seen as a way of making companies stronger in the modern business environment. One key area of diversity is encouraging women to enter and excel in traditionally male-dominated fields. Sales is one such arena.
6. Positioning “For the Goddess in You” Fashion Quality Environmental Responsibility Comfort Image Feel Good
7. Advertisements Celebrity Endorsements Oprah Letterman (yr 12, 13, 14, re-signed in 20) Lorena Lopez (yr 18, 19) One billboard for Latin America Press Release for magazines Advertisements for magazines Shape, Oprah, Elle, Vogue, Real Simple etc.
15. Tactics Continued Place Present in every region Exclusive distribution Fewer retail outlets High-end retailers High level of retailer support Online
16. Tactics Continued Promotion Strong brand image Increase in advertising expenses Celebrity endorsements