Social Media is empowering the voice of the world through sharing information online.

4. Social Media Dominates the Golden Triangle

5. How it works… Social Media dominates the Golden Triangle. The top organic results shown below are from social media sites.

6. Impact of Social Media This data is showing exactly when consumers are looking for this information. The majority are doing social media research during early shopping research or when trying to decide between a few different products. -emarketer.com 2008

7. Social Media Plan

8. Social Media Process

10. Example of Tracking Tool: TrackUR.com With Trackur you can setup searches and automatically monitor the web for keywords that are important to you. This report shows websites and blog posts that mention “grand velas resort puerto vallarta”.

11. Results from TrackUR.com This is an example of a personal blog that mentioned “Grand Velas Puerto Vallarta”