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When did we
start trusting                                        September 2008



strangers?
                                                          29 countries
                                                  17,000 internet users



How the internet turned us all into influencers




                                                   © Universal McCann 2008
3




Contents
Introduction
  ➜ No strangers anymore
Welcome to the new influence
landscape
  ➜ The rise of social media
  ➜ Digital friends
  ➜ Proliferation of influencer channels
The impact
  ➜ The influence economy
  ➜ The democratisation of influence
  ➜ The new super influencers
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann

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When did we start trusting strangers - Universal Mac Cann

  • 1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  • 2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers