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1


When did we
start trusting                                        September 2008



strangers?
                       ...
3




Contents
Introduction
  ➜ No strangers anymore
Welcome to the new influence
landscape
  ➜ The rise of social media
 ...
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
When did we start trusting strangers - Universal Mac Cann
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When did we start trusting strangers - Universal Mac Cann Slide 1 When did we start trusting strangers - Universal Mac Cann Slide 2 When did we start trusting strangers - Universal Mac Cann Slide 3 When did we start trusting strangers - Universal Mac Cann Slide 4 When did we start trusting strangers - Universal Mac Cann Slide 5 When did we start trusting strangers - Universal Mac Cann Slide 6 When did we start trusting strangers - Universal Mac Cann Slide 7 When did we start trusting strangers - Universal Mac Cann Slide 8 When did we start trusting strangers - Universal Mac Cann Slide 9 When did we start trusting strangers - Universal Mac Cann Slide 10 When did we start trusting strangers - Universal Mac Cann Slide 11 When did we start trusting strangers - Universal Mac Cann Slide 12 When did we start trusting strangers - Universal Mac Cann Slide 13 When did we start trusting strangers - Universal Mac Cann Slide 14 When did we start trusting strangers - Universal Mac Cann Slide 15 When did we start trusting strangers - Universal Mac Cann Slide 16 When did we start trusting strangers - Universal Mac Cann Slide 17 When did we start trusting strangers - Universal Mac Cann Slide 18 When did we start trusting strangers - Universal Mac Cann Slide 19 When did we start trusting strangers - Universal Mac Cann Slide 20 When did we start trusting strangers - Universal Mac Cann Slide 21 When did we start trusting strangers - Universal Mac Cann Slide 22 When did we start trusting strangers - Universal Mac Cann Slide 23 When did we start trusting strangers - Universal Mac Cann Slide 24 When did we start trusting strangers - Universal Mac Cann Slide 25 When did we start trusting strangers - Universal Mac Cann Slide 26 When did we start trusting strangers - Universal Mac Cann Slide 27 When did we start trusting strangers - Universal Mac Cann Slide 28 When did we start trusting strangers - Universal Mac Cann Slide 29 When did we start trusting strangers - Universal Mac Cann Slide 30 When did we start trusting strangers - Universal Mac Cann Slide 31 When did we start trusting strangers - Universal Mac Cann Slide 32 When did we start trusting strangers - Universal Mac Cann Slide 33 When did we start trusting strangers - Universal Mac Cann Slide 34 When did we start trusting strangers - Universal Mac Cann Slide 35 When did we start trusting strangers - Universal Mac Cann Slide 36 When did we start trusting strangers - Universal Mac Cann Slide 37 When did we start trusting strangers - Universal Mac Cann Slide 38 When did we start trusting strangers - Universal Mac Cann Slide 39 When did we start trusting strangers - Universal Mac Cann Slide 40 When did we start trusting strangers - Universal Mac Cann Slide 41 When did we start trusting strangers - Universal Mac Cann Slide 42 When did we start trusting strangers - Universal Mac Cann Slide 43 When did we start trusting strangers - Universal Mac Cann Slide 44 When did we start trusting strangers - Universal Mac Cann Slide 45 When did we start trusting strangers - Universal Mac Cann Slide 46 When did we start trusting strangers - Universal Mac Cann Slide 47 When did we start trusting strangers - Universal Mac Cann Slide 48 When did we start trusting strangers - Universal Mac Cann Slide 49 When did we start trusting strangers - Universal Mac Cann Slide 50 When did we start trusting strangers - Universal Mac Cann Slide 51 When did we start trusting strangers - Universal Mac Cann Slide 52 When did we start trusting strangers - Universal Mac Cann Slide 53 When did we start trusting strangers - Universal Mac Cann Slide 54 When did we start trusting strangers - Universal Mac Cann Slide 55 When did we start trusting strangers - Universal Mac Cann Slide 56 When did we start trusting strangers - Universal Mac Cann Slide 57 When did we start trusting strangers - Universal Mac Cann Slide 58 When did we start trusting strangers - Universal Mac Cann Slide 59 When did we start trusting strangers - Universal Mac Cann Slide 60 When did we start trusting strangers - Universal Mac Cann Slide 61 When did we start trusting strangers - Universal Mac Cann Slide 62 When did we start trusting strangers - Universal Mac Cann Slide 63 When did we start trusting strangers - Universal Mac Cann Slide 64 When did we start trusting strangers - Universal Mac Cann Slide 65 When did we start trusting strangers - Universal Mac Cann Slide 66 When did we start trusting strangers - Universal Mac Cann Slide 67 When did we start trusting strangers - Universal Mac Cann Slide 68
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Here is an international studies from Mac Cann analysing the evolution of influence when talking about buying a product

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When did we start trusting strangers - Universal Mac Cann

  1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers
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Here is an international studies from Mac Cann analysing the evolution of influence when talking about buying a product

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