Downloaded 26 times
Uploaded bySociety3
Social Media Academy Orientation Program - Key elements of certification
The Social Media Academy offers an orientation program aimed at developing social media strategists through comprehensive education and hands-on experiences designed for business professionals. It focuses on creating effective social media strategies, developing engagement programs, and integrating those strategies into various business functions. The program emphasizes collaboration, robust engagement methodologies, and provides certifications for social media roles within organizations.
More Related Content
Similar to Social Media Academy Orientation Program - Key elements of certification
Social Media Academy Orientation Program - Key elements of certification
- 1. Social Media Academy Orientation Program Axel Schultze CEO Xeesm Corp Social Media Academy Faculty #SMACAD © Copyright Xeequa Corp. 2008
- 2. #SMACAD Social Media Academy Social Media Specific Business Education Over 3,000 participants from 24 countries Certified Social Media Strategist Certified Social Business Master Corporate Social Media Education Channel Empowerment Programs © Copyright Social Media Academy 2009-2011 2 Copying or distribution is prohibited
- 3. #SMACAD Social Media Career Cap Gemini is hiring 1,000 consultants and expect social media experience, yet will let go others Google is expecting social media engagement and provides bonus incentive of extra 25% +- © Copyright Social Media Academy 2009-2011 3 Copying or distribution is prohibited
- 4. #SMACAD Job Description Social Media Director / Strategist Responsibilities Create the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services Own the roadmap budget for the social media tools in use on the Company’s sites, directing social media tool integration Recruit and oversee the Social Media Team, ensuring a superior quality of communication and project delivery is provided at all times Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company’s portfolio Source and manage relationships with social monitoring and platform partners to support and develop commercial opportunities Act as the advocate of social media integration within the Company, influencing overall site and business strategies Provide benchmarks and analyse data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets are met Monitor and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry Monitor the competition and be aware of market changes and developments Requirements Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills Strong project management and organisational skills Advanced knowledge and understanding of social media and networking platforms and monitoring suite suppliers Deep knowledge of the Company’s industry and great contact book Experience of business and strategy development Ability to build and leverage a strong network of peers and partners P&L experience © Copyright Social Media Academy 2009-2011 4 Copying or distribution is prohibited
- 5. #SMACAD The Social Media Strategist Conduct a thorough assessment Develop a strategy Understand social media monitoring Create an organization plan Support the various departments Develop a presence strategy Develop engagement programs Develop a team guidance Help to build a cohesive team engagement Integrate business partners into the strategy Build the entire plan together with customers © Copyright Social Media Academy 2009-2011 5 Copying or distribution is prohibited
- 6. #SMACAD Social Media In Small Businesses The Small Business “Opportunity” 80% of all US businesses are below 20 employees Average revenue of small business is $2 Million and below The average marketing budget is $15,000 The typical social media allocation is about $1,500 per year. There is no room for any consultant! The Mid Market There are over 1 Million businesses above 50 Employees / $25 Million in revenue and a possible social media budget of $100,000+ © Copyright Social Media Academy 2009-2011 6 Copying or distribution is prohibited
- 7. #SMACAD The Enterprise & Mid Market requirements Companies who take a serious approach to: Building a better customer experience Driving down support cost Product development risk mitigation Product launch cost reduction Increasing the reach of the sales teams Significant improvements in demand generation Early warning system for shifts in market trends Procurement optimization Increase in brand reputation Growing customer advocacy Require a serious social media strategist © Copyright Social Media Academy 2009-2011 7 Copying or distribution is prohibited
- 8. #SMACAD A methodical Approach © Copyright Social Media Academy 2009-2011 8 Copying or distribution is prohibited
- 9. #SMACAD Cross functional social media engagement Product Management Social Media is the most economic way to introduce a new product It’s a perfect seeding ground for a co-creation strategy Support Group Augmenting support forces with engaged customers is very powerful – improving the customer experience Logistics and Procurement Trend analysis through a vast open network - think of the implication to procurement Sales With the new influences in the “educated purchase decision” sales is most impacted by social media Marketing & PR The big change in marketing – moving from industrial media to amplifying user generated content © Copyright Social Media Academy 2009-2011 9 Copying or distribution is prohibited
- 10. #SMACAD Strategic Social Media Engagement Developing a social media strategy for a team of 800 and 25,000 customers isn’t a simple task! The Social Media Strategist program is developed to help you do exactly that – in a methodical approach © Copyright Social Media Academy 2009-2011 10 Copying or distribution is prohibited
- 11. #SMACAD Methodology Overview Four Quadrant Assessment Methodology Customer, Brand, Partner, Competition NCP Model Network – Contribution – Participation Strategy Hexagon Goal, Mission, Benefit, Action, Program, Report Social Media Planning Framework Oxymoron? Unique creative vs. repeatable model Organization Model A Social Media Service Architecture Social Media ROI How to deal with it how to calculate an ROI © Copyright Social Media Academy 2009-2011 11 Copying or distribution is prohibited
- 12. #SMACAD Real world projects Mindshare Report Buzz Campaigns Citrix / Webex social presence comparison Foster Beer Social Media Strategy Oracle OnDemand Assessment "Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand" © Copyright Social Media Academy 2009-2011 12 Copying or distribution is prohibited
- 13. #SMACAD As a graduate go back and make a difference Apply the experience you gained Share it and jointly make a difference Get additional backing from the Alumni © Copyright Social Media Academy 2009-2011 13 Copying or distribution is prohibited
- 14. #SMACAD Online Learning Experience © Copyright Social Media Academy 2009-2011 14 Copying or distribution is prohibited
- 15. #SMACAD An online learning experience for an online world We educate where we live – online Real online collaboration experience from day one We use closed groups to collaborate Exercises every week We are all “hands on” You will collaborate with people around the world © Copyright Social Media Academy 2009-2011 15 Copying or distribution is prohibited
- 16. #SMACAD Social Business Masters & Strategists Class May 18 – July 1 18/26 lessons on-demand at your own leisure You will need to go through 3-4 lessons per week Allocate 60 minutes per lesson Allocate 8-10 hours per week for exercises 5/8 instructor lead online workshops Every Wednesday (approx. 90 Minutes) Presentations, discussions Q+A Social Business Masters Class (5 weeks) Managing social media engagements Social Media Strategist (8 weeks) Managing a social media team, strategy Running a social media consulting practice © Copyright Social Media Academy 2009-2011 16 Copying or distribution is prohibited
- 17. #SMACAD The Key Elements Of The Certification Comprehending a cross functional business approach Leveraging social media assessment methods Using a social media strategy framework Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development Methods Experience with tools, places & networks Models Frameworks Detailed presence development Strategy and execution planning Corporate organization strategy Reporting & analytics Budgets, resources, ROI The seven Social Media Methodologies Consulting & team building © Copyright Social Media Academy 2009-2011 17 Copying or distribution is prohibited
- 18. #SMACAD What former students have to say © Copyright Social Media Academy 2009-2011 18 Copying or distribution is prohibited
- 19. Mario Paladini Kinna Jonnson #SMACAD © Copyright Xeequa Corp. 2008
- 20. #SMACAD Social Media Academy Alumni http://Xeesm.com/KM http://Xeesm.com/LaureenEarnest http://Xeesm.com/MikeDubrall http://Xeesm.com/NancyChou http://Xeesm.com/TomSwift http://Xeesm.com/CatherineSherwood http://xeesm.com/Steve http://xeesm.com/MatthiasBeckmann http://xeesm.com/MatSpar/ http://Xeesm.com/WendySoucie http://Xeesm.com/LisaRobb http://Xeesm.com/RMarkMoore http://xeesm.com/wk4coffee/ http://Xeesm.com/Speciale http://Xeesm.com/LamiaLee http://Xeesm.com/Walter It has become an elite Alumni with graduates from around the world Working together, helping each other growing to a group of the very best © Copyright Social Media Academy 2009-2011 20 Copying or distribution is prohibited
- 21. You join apowerful group of 65 social media strategists from around the world #SMACAD © Copyright Xeequa Corp. 2008
- 22. #SMACAD The SMACAD Alumni Annual Alumni meeting in San Francisco Sail cruise on the Bay © Copyright Social Media Academy 2009-2011 22 Copying or distribution is prohibited
- 23. #SMACAD Masters & Strategists Class Starting May 18 (registration deadline May 6 / Int’l April 30) All lessons are on demand at your own leisure All workshops are instructor lead Every Wednesday (90 – 120 min.) US / EU Workshops starting 08:00 am (PST) / 11:00 am EST 17:00 (CET) AU Workshops 11:00 am Sydney time Perform your free online entrance exam $2,350 Social Business Masters Class $3,250 Social Media Strategist Class Register by paying your tuition online Have a 1:1 conversation with us (skype or phone) © Copyright Social Media Academy 2009-2011 23 Copying or distribution is prohibited
- 24. #SMACAD Thank You +1 (650) 384-0057 http://SMACAD.com Social Media Academy Page and Group Social Media Academy Group @smacad All social presences: http://xeesm.com/smacad © 2011 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 © Copyright Social Media Academy 2009-2011 24 Copying or distribution is prohibited
- 25. #SMACAD About The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements. The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia. For more information visit http://smacad.com © Copyright Social Media Academy 2009-2011 25 Copying or distribution is prohibited