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The Social Web: What You Need to Know

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A review of basic social media principles, and platforms. Covers Twitter, Facebook, Google Plus, Tumblr, Snapchat, Instagram, and LinkedIn, and blogging.

Published in: Social Media, Technology
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  • Thank you so much! I appreciate that! I'd love to connect with your faculty member! Not sure if you have my email address but it's bgs [at] bethgsanders.com.

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The Social Web: What You Need to Know

  1. 1. The What You Need to Know Web
  2. 2. beth g sanders @bethgsanders | bethgsanders.com | lifeandbeth.com
  3. 3. Intro
  4. 4. Social Networking is Conversation Engagement Relationships
  5. 5. Social Networking is not Advertising Instant About me
  6. 6. Get Started
  7. 7. Your Profile or
  8. 8. Bio Christ follower, wife, social media & online strategist, writer, editor, WordPress nerd, geek, empty nester, inveterate early adopter, lover of shiny things, and lifelong Cardinal baseball fan.
  9. 9. What are your ?
  10. 10. in ?
  11. 11. Where’s your audience?
  12. 12. What are you comfortable with?
  13. 13. 10Ways to be an online rock star
  14. 14. 10Listen before you leap.
  15. 15. 9Remember: It’s not about you.
  16. 16. 8Don’t sell.
  17. 17. 7Think before you speak.
  18. 18. 6Engage & interact.
  19. 19. 5Be generous. Help.
  20. 20. 4Promote others.
  21. 21. 3Mix up your posts.
  22. 22. 2Don’t be stupid.
  23. 23. 1Don’t be a jerk.
  24. 24. 7 The Big
  25. 25. Twitter
  26. 26. Microblogging 140 Characters Fast Moving
  27. 27. ~ 1 billion users ~ 500 million tweets daily Favorite of 26% of US teens
  28. 28. RT, MT @
  29. 29. HT TIL S/O OH ICYMI
  30. 30. Apps: Desktop & Mobile
  31. 31. Facebook
  32. 32. 1.26 billion users 1500 potential pieces of content/login 1 million links/20 minutes
  33. 33. Page reach declining Facebook: Pay for reach Content filtering
  34. 34. Instagram
  35. 35. 150 million users; >95% are <35 17% urban v 11% suburban 53% of ages12-24
  36. 36. Snapchat
  37. 37. A parent’s worst nightmare Photos available for ~10sec 294 million snaps/day
  38. 38. Teens think it’s private.
  39. 39. Teens think it’s private.
  40. 40. Teens think it’s private. They could not be more wrong.
  41. 41. =
  42. 42. linkedin
  43. 43. 277 million users Professional network 40% check daily
  44. 44. Use your real, full name Post relevant updates & links Get recommendations
  45. 45. Tumblr
  46. 46. Mini blogging? Post quotes, videos, images, audio Easy, quick & free
  47. 47. Google Plus
  48. 48. It’s Google Search results Hangouts
  49. 49. Tools
  50. 50. Buffer
  51. 51. Lists
  52. 52. justunfollow.com
  53. 53. Mobile Apps
  54. 54. Blogging
  55. 55. 55% more Web traffic Google <3 fresh content Return visits
  56. 56. Videos Photo Galleries Stories
  57. 57. Brainstorm
  58. 58. Group Exercise
  59. 59. Gallery of #Fail
  60. 60. The Good Guys
  61. 61. Put it all Together
  62. 62. in Content Sharing Professional Video Sharing Photo Sharing Social Recommendations Web Presence (Website, blog, or personal splash page)
  63. 63. ?
  64. 64. thanks, y’all Connect ! ! ! @bethgsanders bethgsanders.com lifeandbeth.com linkedin.com/in/bethgsanders

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