The Web and “new media” in education for administrators

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A primer I presented to a Principalship graduate degree class to help them better prepare to relate to their technology and marketing teams.

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The Web and “new media” in education for administrators

  1. 1. THE WEB… and “new media” in education (for administrators)
  2. 2. Purpose <ul><li>It is * not * about YOU. </li></ul>
  3. 3. Questions <ul><li>Who is/are your audience(s)? </li></ul><ul><li>How do they use communications technologies? </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><ul><li>Sites </li></ul></ul></ul><ul><ul><ul><li>Services </li></ul></ul></ul><ul><li>What can we do to give them what they need to know when they need to know it in a manner that will be effectively received ? </li></ul>
  4. 4. Consider <ul><li>Site </li></ul><ul><li>Email </li></ul><ul><li>Social Media/Networking </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter ( ? ) [ Muleriders ] </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Etc </li></ul></ul>
  5. 5. Resources <ul><li>People + Infrastructure + Software = $$ </li></ul><ul><li>Cost saving opportunities: </li></ul><ul><li>Open source software </li></ul><ul><li>Outsource hosting </li></ul><ul><li>Involve your constituents </li></ul>
  6. 6. Emergency Communication <ul><li>Have a “lite” version of homepage ready to deploy </li></ul><ul><li>Have a backup site location ready to go if you host on-site </li></ul><ul><li>Make sure your communications people can update site content remotely or via mobile device </li></ul>
  7. 7. The Right People <ul><li>Hiring web staff </li></ul><ul><ul><li>Standards </li></ul></ul><ul><ul><li>Usability & Accessibility </li></ul></ul><ul><ul><li>User testing </li></ul></ul><ul><ul><li>Federal/State Guidelines </li></ul></ul><ul><ul><ul><li>Section 508 </li></ul></ul></ul><ul><ul><ul><li>DIS Standards & Best Practices </li></ul></ul></ul><ul><ul><ul><li>FERPA </li></ul></ul></ul>
  8. 8. SAU Evolution
  9. 9. SAU Evolution
  10. 10. SAU Evolution
  11. 11. SAU Evolution

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