This document provides an overview of social media and how it has fundamentally changed communication. It discusses that social media allows for online conversations between users and gives examples of common social media tools like blogs, social networks, and photo/video sharing sites. The document emphasizes that social media is not a fad and that people are increasingly relying on friends' recommendations made through social media for purchase decisions. It encourages companies to think beyond just marketing campaigns and to integrate social practices into all business operations by creating passionate communities and engaging with customers.

1. SOCIAL MEDIA: A PRIMER Social business communications

2. Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better. SOCIAL MEDIA IS LIKE TEEN SEX. * Avinash Kaushik, Google Analytics Evangelist

4. ? … is Social Media?

5. “It is an online conversation between users”

6. THE OLD WAY Buy my stuff!

7. Oh …! Oh …! That stuff is good! Really? Cool! THE NEW WAY

8. THE TOOLS blogs online chat RSS micro-blogs social networks forums photo / video sharing sites wikis

9. it's a fundamental shift in the way we communicate. IT IS NOT A FAD.

10. ? who cares

11. 93% of people trust recommendations of friends for purchase decisions. YOU BETTER. * Nielsen ‘Trust in Advertising’ report July 2009

13. > 13,000,000 articles

14. > 100,000,000 videos 13 hours /minute uploaded

15. > 27.3 million tweets per day

16. > 200,000,000 blogs

17. > 5,000,000,000 minutes spend per user

18. ! people are talking about you

19. … are you listening ?

20. Social communities are growing

21. what else can you do ?

23. Think bigger than marketing campaigns. Integrate social practices into every business operations Enough with the bull****

24. ? what to do

25. Create culture and stories, not campaigns …

26. Create passionate communities, not a Twitter and Facebook presence

27. Dive in … And Listen

28. Participate ... Show Some Love

29. ENGAGE Hint: Sharing is Caring

30. EXCITED?

31. And we use social media to engage customers with the brand, and teams within the organisation for efficient business operations. We are a social business communications firm * And we Kick Ass, BTW!

32. contact@superchooha.com * We reply to every mail, even the hate ones. We really do.

33. Special Thanks Marta Kagan (for being so damn cool) @ thebrandbuilder (for his nice videos)