The document discusses Lion Brand Yarn's social media measurement and analysis efforts. It measures key metrics like visitors, goals and conversions, and e-commerce performance from social media traffic versus referring traffic. On Twitter, it tracks metrics like followers, retweets, mentions and influence. On Facebook, it analyzes engagement and content. It also measures YouTube views, favorites and comments. The document concludes that measurement should align with goals, consider qualitative and quantitative factors, and help improve overall marketing efforts.
Presentation: Abandoned Shopping Carts: Turn Browsers into BuyersMediaPost
What to do about that age-old problem -- customers will shop, but not buy? Learn how American Airlines keeps prospective customers engaged and captures additional revenue with its abandoned shopping cart and retargeting email trigger campaign. Since launch, revenue generated through the messaging has brought a revenue lift equivalent to two large email blasts – sent to 24 times as many people.
Keynote: Throwing A Party With A Million Of Your Closest Personal FriendsMediaPost
Email is a key part of an engaging and relevant conversation between business and customer. At its best, it’s interesting, impactful, worth reading and adds value for both parties. But how can marketers deliver on its promise at scale? Gain insight into how to use data to keep conversations meaningful and take accountability for the quality of the dialogue with your customers. All of them!
Keynote: How Mobile Is Driving Email & Vice VersaMediaPost
So much of the future of email is tied to mobile consumption -- be it opportunities with m-commerce; links to social media; or simply driving engagement with customers reading on the go. How do you optimize the email experience taking into account context, devices, locations, etc.? Also, what are best practices with organizational structure in the emerging space? Chris Miller, who has overseen the boom in Draftfcb’s digital practice along with email efforts for clients such as Volkswagen and State Farm, will offer actionable intelligence on how to capitalize on opportunities soon and sooner.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
Presentation: Abandoned Shopping Carts: Turn Browsers into BuyersMediaPost
What to do about that age-old problem -- customers will shop, but not buy? Learn how American Airlines keeps prospective customers engaged and captures additional revenue with its abandoned shopping cart and retargeting email trigger campaign. Since launch, revenue generated through the messaging has brought a revenue lift equivalent to two large email blasts – sent to 24 times as many people.
Keynote: Throwing A Party With A Million Of Your Closest Personal FriendsMediaPost
Email is a key part of an engaging and relevant conversation between business and customer. At its best, it’s interesting, impactful, worth reading and adds value for both parties. But how can marketers deliver on its promise at scale? Gain insight into how to use data to keep conversations meaningful and take accountability for the quality of the dialogue with your customers. All of them!
Keynote: How Mobile Is Driving Email & Vice VersaMediaPost
So much of the future of email is tied to mobile consumption -- be it opportunities with m-commerce; links to social media; or simply driving engagement with customers reading on the go. How do you optimize the email experience taking into account context, devices, locations, etc.? Also, what are best practices with organizational structure in the emerging space? Chris Miller, who has overseen the boom in Draftfcb’s digital practice along with email efforts for clients such as Volkswagen and State Farm, will offer actionable intelligence on how to capitalize on opportunities soon and sooner.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSherry Hayes-Peirce
If you weren't able to attend #SMMW14 here's one of the great presentations you missed. Learn how you can measure what works and what doesn't when it comes to your social media efforts!
The Data Geek's Guide to Social Media Management - #SMMW14Jeff Gibb
Presentation on Social Media Analytics for Social Media Marketing World 2014 in San Diego, CA.
With the massive amount of social data available, how can brands and agencies use insights to their advantage? Detail Social Analytics can uncover trends and best practices across major Social Networks like:
- Facebook
- Twitter
- Instagram
- Tumblr
- Vine
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
Business Bridge to Success: Winning With Web 2.0Ronan Keane
This presentation given by Ronan Keane, marketing consultant to small business owners and sponsored by the Town of Purcellville describes the why, what and some of the how for social media and reputation management.
Is your small business or startup fully utilizing Web 2.0 and social media resources like PlanHQ or PulseApp? Is your online marketing and branding effectively attracting new customers to your business?
- Learn how you can use Facebook and Instagram advertising to align with your business goals.
- Learn how to find new ways to target your audience.
- Learn how your creatives should be developed with a mobile first approach.
Social Media For Social Good: Tips & Rules Of EngagementLynne d Johnson
Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSherry Hayes-Peirce
If you weren't able to attend #SMMW14 here's one of the great presentations you missed. Learn how you can measure what works and what doesn't when it comes to your social media efforts!
The Data Geek's Guide to Social Media Management - #SMMW14Jeff Gibb
Presentation on Social Media Analytics for Social Media Marketing World 2014 in San Diego, CA.
With the massive amount of social data available, how can brands and agencies use insights to their advantage? Detail Social Analytics can uncover trends and best practices across major Social Networks like:
- Facebook
- Twitter
- Instagram
- Tumblr
- Vine
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
Business Bridge to Success: Winning With Web 2.0Ronan Keane
This presentation given by Ronan Keane, marketing consultant to small business owners and sponsored by the Town of Purcellville describes the why, what and some of the how for social media and reputation management.
Is your small business or startup fully utilizing Web 2.0 and social media resources like PlanHQ or PulseApp? Is your online marketing and branding effectively attracting new customers to your business?
- Learn how you can use Facebook and Instagram advertising to align with your business goals.
- Learn how to find new ways to target your audience.
- Learn how your creatives should be developed with a mobile first approach.
Social Media For Social Good: Tips & Rules Of EngagementLynne d Johnson
Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011
6. Visitors Loyalty Page/Visits Bounce Rate Returning Visitors (+11%) (+6%) (+7%) Social Media Traffic Referring Traffic Social Media Traffic Referring Traffic Social Media Traffic Referring Traffic Lion Brand Yarn Ilana Rabinowitz
7. Goals Conversion Rate Newsletter Subscription Catalog Request Submit Order (+200%) (+80%) (+13%) Social Media Traffic Referring Traffic Social Media Traffic Referring Traffic Social Media Traffic Referring Traffic Lion Brand Yarn Ilana Rabinowitz
9. Twitter Measurements Bit.ly links – measuring click throughs with special branded URL (lby.co) New followers – tracking our influence TweetDeck – staying in touch with what’s happening now TwitPic – posting photos and videos Lion Brand Yarn Ilana Rabinowitz
10. Twitter Measurements Twitatyzer (http://www.twitalyzer.com) – your and competitors’ impact analysis. Lion Brand Yarn Ilana Rabinowitz
11. Twitter Measurements Twitter Grader (http://twittergrader.com) – measures the power and authority of your twitter profile. Lion Brand Yarn Ilana Rabinowitz
14. Facebook Content Analysis We asked our fans to tell us their favorite material for hooks and needles. Here’s a visual representation of the top 25 most used words in the post: Lion Brand Yarn Ilana Rabinowitz
15. Youtube Measurements Views “Hot” spots Demographics (compare to Facebook and website) Community engagement (how many times have viewers rated, favorited or commented on video) Subscribers Lion Brand Yarn Ilana Rabinowitz
21. Helpful Free Tools – for generating Word Clouds http://www.wordle.net – feedburner stats to track the numbers of subscribers http://feedburner.google.com – mentions of your brand in blogosphere http://www.blogpulse.com/ Lion Brand Yarn Ilana Rabinowitz
Note: These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).Grader’s Algorithm Factors1. Number of Followers2. Power of Followers3. Updates4. Update Recency5. Follower/Following Ratio6. EngagementDetailed Descriptionhttp://graderblog.grader.com/twitter-grader-api/bid/19046/How-Does-Twitter-Grader-Calculate-Twitter-Rankings
About Klout ScoreThe scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.The Klout Score is a factor of over 35 variables broken into three categories; True Reach, Amplification Score and Network Score.True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.