Social Media Marketing research on Chumbak in which how to promote aur make your Instagram ad set in detail targeting same for facebook ad set is there with the creative post creative ads and with the landing page of the website using wix website for landing page

1. Social Media Marketing
By Mayur Sharma
Done Individually

2. Introduction
• Chumbak is a Design Led Lifestyle Brand for products across Apparel, Home and
Accessories for Teenage girls and women
• Founded in 2010 by Shubbra Chadda & Vivek Prabhakar
• They have opened their first store in Bangalore
• They also retail through their web store, which has evolved into a highly interactive
and fast growing online business.

3. Audience
Primary Audience Secondary Audience
• College Student
• Location: Tier 1& Tier 2 cities
• Age : 18-24
• Working Professional
• Location: Tier 1& Tier 2 cities
• Age : 25-29

4. Buyer Persona
• Name : Prachi Parmar
• Age : 19
• Gender : Female
• Location : Fort (CST)
• Interests : Netflix, Pizza, Italian food, Clubbing, Trekking, Gardening, Modeling.
• Social media platforms : Instagram, Snapchat, Facebook, WhatsApp, YouTube
• Education : BA

5. Buyer Persona
• Name : Sarah Shaikh
• Age : 27
• Gender : Female
• Location : Charni Road
• Interests : Netflix, Pizza, Italian food, Movie, Yoga, Trekking, Cooking.
• Social media platforms : Instagram, Snapchat, Facebook, WhatsApp, YouTube
• Education : BAF, MBA (Finance)

6. Instagram: Ad Set

7. Ad Set

8. Oh Haseena !!
• This campaign is mainly targeting girls.
• In this campaign they have to take a selfie or picture by
wearing chumbak accessories on street.
• The picture will be judged by how good picture is taken
and the though behind it.
Campaign

9. Facebook: Ad Set

10. Facebook: Ad Set

11. Facebook Ads

12. Facebook Ads

13. Creative Post

14. Creative Post

15. Creative Post

16. Landing Page
https://mayursharma278.wixsite.com/mysite
Mobile View Desktop View

17. Thank You