The document provides an overview of how to use social media platforms like YouTube, LinkedIn, Facebook, and others to promote auctions. It discusses the interactive nature of social media marketing (SMM) compared to traditional outbound marketing. Specific SMM tactics covered include blogging, microblogging on Twitter, social networking on LinkedIn and Facebook, photo and video sharing, online communities, and using SMM to support public relations. The document emphasizes engaging customers through interactive content and participation.
Social Media Marketing Exhibitor Fs 09 [Compatibility Mode]Cris Canning
This document discusses using social media marketing for promotions. It outlines different social media platforms like blogs, microblogging, social networking sites, photo and video sharing sites, and how they can help with search engine optimization, promotion, and generating engagement. The document provides examples of how to use these tools for inbound marketing and public relations through content creation, community participation, and monitoring conversations.
Liam Denton evaluated his media production project of creating a trailer for a soap opera called MCR. He followed many conventions of the melodrama soap genre including using costumes the target audience could relate to, using idents to foreshadow events, and incorporating non-diegetic music. He also challenged some conventions by establishing a strong regional identity set in Manchester. Liam analyzed how effective the combination of his main trailer text and ancillary materials like a billboard poster and website were at reinforcing the MCR brand. He learned from audience feedback that his editing was good but some clips needed trimming to increase pace. Liam utilized various technologies in his research, planning, production and evaluation including DSLR cameras, i
Most real estate companies and agents use social media marketing to generate leads and promote their business. They maintain profiles on networks like Facebook, Twitter, and LinkedIn to raise brand awareness and drive sales. Over 80% of home buyers and sellers now begin their search online. Social media gives realtors access to this large online audience through tools like blogs, content sharing, and social profiles. It has become a powerful lead generation tool for real estate investors when used strategically.
Weird but Effective Ways to use Social Media for B2B MarketingSandra Wilkins
Can you really get weird with B2B marketing and be as engaging as a B2C marketing campaign? The answer is yes - and you can do it by using nontraditional social media.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
1) Social media marketing can help businesses use social networks like Facebook and Twitter to increase sales, generate leads, and build customer loyalty.
2) Google and other search engines now use social media activity like shares, links, and tweets as signals to influence search rankings and enhance news universally.
3) Many customers now use social networks to find special offers, share opinions on products and brands, and make purchases from brands they follow.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
Social Media Marketing Exhibitor Fs 09 [Compatibility Mode]Cris Canning
This document discusses using social media marketing for promotions. It outlines different social media platforms like blogs, microblogging, social networking sites, photo and video sharing sites, and how they can help with search engine optimization, promotion, and generating engagement. The document provides examples of how to use these tools for inbound marketing and public relations through content creation, community participation, and monitoring conversations.
Liam Denton evaluated his media production project of creating a trailer for a soap opera called MCR. He followed many conventions of the melodrama soap genre including using costumes the target audience could relate to, using idents to foreshadow events, and incorporating non-diegetic music. He also challenged some conventions by establishing a strong regional identity set in Manchester. Liam analyzed how effective the combination of his main trailer text and ancillary materials like a billboard poster and website were at reinforcing the MCR brand. He learned from audience feedback that his editing was good but some clips needed trimming to increase pace. Liam utilized various technologies in his research, planning, production and evaluation including DSLR cameras, i
Most real estate companies and agents use social media marketing to generate leads and promote their business. They maintain profiles on networks like Facebook, Twitter, and LinkedIn to raise brand awareness and drive sales. Over 80% of home buyers and sellers now begin their search online. Social media gives realtors access to this large online audience through tools like blogs, content sharing, and social profiles. It has become a powerful lead generation tool for real estate investors when used strategically.
Weird but Effective Ways to use Social Media for B2B MarketingSandra Wilkins
Can you really get weird with B2B marketing and be as engaging as a B2C marketing campaign? The answer is yes - and you can do it by using nontraditional social media.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
1) Social media marketing can help businesses use social networks like Facebook and Twitter to increase sales, generate leads, and build customer loyalty.
2) Google and other search engines now use social media activity like shares, links, and tweets as signals to influence search rankings and enhance news universally.
3) Many customers now use social networks to find special offers, share opinions on products and brands, and make purchases from brands they follow.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
Social media marketing - Exhibitor Show 2011Cris Canning
The document discusses using social media such as YouTube, LinkedIn, and Squidoo to promote meetings, shows, and companies. It provides examples of how both large and small companies are using various social media tools for marketing. Specific tools covered include blogs, Twitter, Facebook, Flickr, and others. The document also provides tips on developing a social media strategy to help increase event attendance and engagement.
It seems that the rapid growth in demand and consumption of online video content is set to continue for the foreseeable future. In this talk Tom will look at these trends from a production perspective, and discuss how the way content is made has undergone nothing short of a revolution in the last few years. Predicting that these changes will lead content marketeers to increasingly consider some video production as part of their own tool kit, he’ll finish with some useful tips for those who are thinking of picking up that camera.
The document discusses the evolution of media over time from 1960 to present day and projected future changes. It notes that traditional media like television, radio and print are blurring together with digital media like the internet, mobile and user-generated content. New forms of interactive and personalized media are emerging that allow for communication, sharing and transactions across devices.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
Themed around "powerful brand voices" this talk took in why taking a systems view is important, and how developing capability is as important as strong customer communications.
Web 2.0 Expo Berlin 2008 - Limiits to FreeConomicsBroadsight
The document discusses the limits of "Freeconomics" business models on the web. It argues that while aggregation and distribution may be inexpensive initially, transaction costs are still present and cannot be sustained without revenue sources like advertising or subscriptions. As more players adopt free models, competition for users and advertising dollars increases. The document also debunks some common myths about free content and hosting lasting indefinitely without costs. Overall it advocates for "near-freeconomic" models like freemium that generate revenue rather than assuming costs can be offset indefinitely.
Stop Guessing, Start Knowing: Interpreting your Qualitative and Quantitative ...Hannah Flynn
The webinar discussed interpreting qualitative and quantitative data through storyboarding. It explained how storyboarding can be used to mix qualitative and quantitative data to understand customer needs and product usage. Examples were provided of how Instagram could use storyboarding to understand user journeys and improve key metrics like activation, retention, and sharing. The presentation emphasized starting with customer needs and testing assumptions with both qualitative and quantitative data.
Moving from Marketing Content to Brand Storytelling – Creating a Scalable Sto...Conductor
David Marine, VP of Brand Engagement at Coldwell Banker, shares how Coldwell Banker shifted its focus toward producing stories that connect with people during those emotional home buying, owning, and selling moments. To Coldwell Banker, brand storytelling is a way to emphasize the lasting memories and special moments that make a house a home. Today, Coldwell Banker has the No. 1 real estate blog in the country, and the company’s market success has been bolstered by big bets on video marketing, advanced content and media partnerships, and national advertising efforts. Learn from David Marine and Skyword as they discuss what is required to create a culture of storytelling that transforms your marketing team into a publishing powerhouse.
To see David Marine's presentation, go to: https://prezi.com/riymer5lpcfd/storytelling-for-c3/
Presentation by:
David Marine – VP of Brand Engagement at Coldwell Banker
Sam Feldman – Director Strategic Partnerships, Skyword
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
Building Better Products: Mixing Qualitative & Quantitative Data with Storybo...Shelley Reece
Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.
The document discusses global messaging trends in 2019. Some key points from the document include:
- Messaging apps like Snapchat and Instagram Direct are becoming more popular than social media platforms among younger users due to their focus on private communications between friends.
- Snapchat has been making a comeback through new features like augmented reality lenses and games, growing its audience size and engagement.
- Facebook is trying to pivot more towards private messaging through new apps like Instagram Threads that are focused on communicating with close friends rather than public sharing.
- Microsoft Teams is gaining significant adoption for workplace messaging and communications, surpassing Slack in some surveys, as it is bundled with Microsoft Office licenses at no additional cost.
This two-day intensive seminar provides an in-depth look at the inner workings of CG animation studios in Hollywood, focusing on development and production. It analyzes why only two studios, Pixar and DreamWorks, consistently produce successful CG animated features, and why other distributors have failed to source and distribute these films. Over the two days, the seminar will cover studio operations, the development process, production pipelines, technology strategies, budgets, and how to navigate the "people and politics" of these large institutions. The presenter is Lance Young, a former executive at DreamWorks Animation who oversaw development and production during his tenure.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Paid Search & Social Advertising with Travis Wright & QuanticMindQuanticMind
Grow your search engine marketing with the latest tips to optimize your martech stack, target users, and grow revenue with Travis Wright and QuanticMind.
Combining Art and Science in Digital MarketingIncubeta NMPi
Albert Einstein once said that “the most beautiful and deepest experience a man can have is the sense of the mysterious”. This sentiment now rings true for many aspects of today’s world but is particularly significant when it comes to the marketing experiences of modern consumers.
Graffiti is a full-service creative agency with branches in Cairo and New York. It provides services such as graphic design, branding, printing, exhibitions, digital marketing and event management. Some of Graffiti's clients include COMESA, the Supreme Council of Antiquities, and Amer Group. Graffiti focuses on understanding clients' needs and delivering innovative and market-oriented solutions. Its goal is to help businesses succeed by creating and developing their brands.
The document discusses various strategies for international digital marketing and optimizing websites for different languages and locations. It covers topics like website localization, cultural considerations, keyword research, content optimization, metadata translation, and search engine optimization best practices for international audiences. Mistranslation examples are provided to illustrate the importance of proper localization. Guidance is given on geo-targeting websites, submitting to different country search engines, and using tools like Google Analytics to measure international traffic.
Prism Entertainment is a creative agency established in 2000 that works across advertising, television, online video, and interactive content. It prides itself on delivering high production value creative executions that are innovative, dynamic, and aimed at exceeding client expectations. Prism has experience producing television shows and digital campaigns for clients such as Disney, Nickelodeon, MTV, Nintendo, and Ella's Kitchen. It also designs websites, microsites, and digital advertisements for clients in industries such as food and beverage, film, and gaming.
Social media marketing - Exhibitor Show 2011Cris Canning
The document discusses using social media such as YouTube, LinkedIn, and Squidoo to promote meetings, shows, and companies. It provides examples of how both large and small companies are using various social media tools for marketing. Specific tools covered include blogs, Twitter, Facebook, Flickr, and others. The document also provides tips on developing a social media strategy to help increase event attendance and engagement.
It seems that the rapid growth in demand and consumption of online video content is set to continue for the foreseeable future. In this talk Tom will look at these trends from a production perspective, and discuss how the way content is made has undergone nothing short of a revolution in the last few years. Predicting that these changes will lead content marketeers to increasingly consider some video production as part of their own tool kit, he’ll finish with some useful tips for those who are thinking of picking up that camera.
The document discusses the evolution of media over time from 1960 to present day and projected future changes. It notes that traditional media like television, radio and print are blurring together with digital media like the internet, mobile and user-generated content. New forms of interactive and personalized media are emerging that allow for communication, sharing and transactions across devices.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
The document discusses various business models for digital content and services in light of "freeconomics", where everything is offered for free. It argues that completely free models are not sustainable due to transaction costs. Near-free or "freemium" models where some users pay are proposed as alternatives. The document also notes that user-generated content comes with legal issues around ownership and licensing of that content.
Themed around "powerful brand voices" this talk took in why taking a systems view is important, and how developing capability is as important as strong customer communications.
Web 2.0 Expo Berlin 2008 - Limiits to FreeConomicsBroadsight
The document discusses the limits of "Freeconomics" business models on the web. It argues that while aggregation and distribution may be inexpensive initially, transaction costs are still present and cannot be sustained without revenue sources like advertising or subscriptions. As more players adopt free models, competition for users and advertising dollars increases. The document also debunks some common myths about free content and hosting lasting indefinitely without costs. Overall it advocates for "near-freeconomic" models like freemium that generate revenue rather than assuming costs can be offset indefinitely.
Stop Guessing, Start Knowing: Interpreting your Qualitative and Quantitative ...Hannah Flynn
The webinar discussed interpreting qualitative and quantitative data through storyboarding. It explained how storyboarding can be used to mix qualitative and quantitative data to understand customer needs and product usage. Examples were provided of how Instagram could use storyboarding to understand user journeys and improve key metrics like activation, retention, and sharing. The presentation emphasized starting with customer needs and testing assumptions with both qualitative and quantitative data.
Moving from Marketing Content to Brand Storytelling – Creating a Scalable Sto...Conductor
David Marine, VP of Brand Engagement at Coldwell Banker, shares how Coldwell Banker shifted its focus toward producing stories that connect with people during those emotional home buying, owning, and selling moments. To Coldwell Banker, brand storytelling is a way to emphasize the lasting memories and special moments that make a house a home. Today, Coldwell Banker has the No. 1 real estate blog in the country, and the company’s market success has been bolstered by big bets on video marketing, advanced content and media partnerships, and national advertising efforts. Learn from David Marine and Skyword as they discuss what is required to create a culture of storytelling that transforms your marketing team into a publishing powerhouse.
To see David Marine's presentation, go to: https://prezi.com/riymer5lpcfd/storytelling-for-c3/
Presentation by:
David Marine – VP of Brand Engagement at Coldwell Banker
Sam Feldman – Director Strategic Partnerships, Skyword
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
Building Better Products: Mixing Qualitative & Quantitative Data with Storybo...Shelley Reece
Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.
The document discusses global messaging trends in 2019. Some key points from the document include:
- Messaging apps like Snapchat and Instagram Direct are becoming more popular than social media platforms among younger users due to their focus on private communications between friends.
- Snapchat has been making a comeback through new features like augmented reality lenses and games, growing its audience size and engagement.
- Facebook is trying to pivot more towards private messaging through new apps like Instagram Threads that are focused on communicating with close friends rather than public sharing.
- Microsoft Teams is gaining significant adoption for workplace messaging and communications, surpassing Slack in some surveys, as it is bundled with Microsoft Office licenses at no additional cost.
This two-day intensive seminar provides an in-depth look at the inner workings of CG animation studios in Hollywood, focusing on development and production. It analyzes why only two studios, Pixar and DreamWorks, consistently produce successful CG animated features, and why other distributors have failed to source and distribute these films. Over the two days, the seminar will cover studio operations, the development process, production pipelines, technology strategies, budgets, and how to navigate the "people and politics" of these large institutions. The presenter is Lance Young, a former executive at DreamWorks Animation who oversaw development and production during his tenure.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Paid Search & Social Advertising with Travis Wright & QuanticMindQuanticMind
Grow your search engine marketing with the latest tips to optimize your martech stack, target users, and grow revenue with Travis Wright and QuanticMind.
Combining Art and Science in Digital MarketingIncubeta NMPi
Albert Einstein once said that “the most beautiful and deepest experience a man can have is the sense of the mysterious”. This sentiment now rings true for many aspects of today’s world but is particularly significant when it comes to the marketing experiences of modern consumers.
Graffiti is a full-service creative agency with branches in Cairo and New York. It provides services such as graphic design, branding, printing, exhibitions, digital marketing and event management. Some of Graffiti's clients include COMESA, the Supreme Council of Antiquities, and Amer Group. Graffiti focuses on understanding clients' needs and delivering innovative and market-oriented solutions. Its goal is to help businesses succeed by creating and developing their brands.
The document discusses various strategies for international digital marketing and optimizing websites for different languages and locations. It covers topics like website localization, cultural considerations, keyword research, content optimization, metadata translation, and search engine optimization best practices for international audiences. Mistranslation examples are provided to illustrate the importance of proper localization. Guidance is given on geo-targeting websites, submitting to different country search engines, and using tools like Google Analytics to measure international traffic.
Prism Entertainment is a creative agency established in 2000 that works across advertising, television, online video, and interactive content. It prides itself on delivering high production value creative executions that are innovative, dynamic, and aimed at exceeding client expectations. Prism has experience producing television shows and digital campaigns for clients such as Disney, Nickelodeon, MTV, Nintendo, and Ella's Kitchen. It also designs websites, microsites, and digital advertisements for clients in industries such as food and beverage, film, and gaming.
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Social Media Marketing Naaa 09 Ppt [Compatibility Mode]
1. Social Media Marketing
How Can I Use YouTube, LinkedIn
YouTube LinkedIn,
Facebook, Squidoo and Others to
Promote my Auction
By Cris Canning CMP
2. Keep an open mind
p p
In times of change
change,
learners inherit the earth
while the learned find themselves
wonderfully prepared for a
world th t no l
ld that longer exists.
i t
Eric Hoffer
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
3. What’s new about 2.0?
1.0
1 0 – one-way and i t
d interruptive,
ti
controlled by the corporation
2.0 interactive,
2 0 – interactive stimulates dialogue
dialogue,
controlled by the customer
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
4. Types of Marketing
Outbound Marketing Inbound Marketing
Telemarketing
T l k ti SEO / SEM
Trade Shows Blogging
Direct M k ti
Di t Marketing Social M di
S i l Media
Email Blasts RSS
Print Ad
P i t Ads Free tools / Trials
F t l Ti l
TV/Radio Ads Public Relations
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
5. Why Should You Use It?
y
(c) 2009 All Rights Reserved
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6. What is Social Media ?
Any communications format where the
users publish the content
content.
Social media marketing
is
inbound marketing.
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7. Social Media Marketing
g
It helps increase your search
engine optimization (SEO)
i ti i ti
It helps promote your blog
It is permission centric
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8. Blogs
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9. Blogs by Email
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10. Blog Directory - Technorati
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13. How Twitter Can Help
PR: Promote your event (before & during)
and build buzz
Find out what others are saying about your
company
Obtain real-time feedback (market research)
Market your experience to the industry
Connect with journalists
Find out what others are saying about your
company
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Cris Canning CMP Hospitality Ink
14. Twitpics
Use Twitter to share pictures.
Log into Twitpics with you Twitter username
and password.
Click on “Upload Photo” and follow along.
You can also upload from y
p your p
phone.
Be sure to share pictures from this
conference. Email them to
nautoauctionasn.8466@twitpic.com
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15. E-Zine - HTML
A good service provider is Constant Contact.
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16. E-Zine - Text
If you are concerned about Blackberries, firewalls or international
recipients, go straight t t Text Pad is a program t keep them properly
i i t t i ht text. T t P d i to k th l
formatted.
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17. Social Networking
g
“I’m 48 and I don’t understand this
Im don t
Social Networking stuff.”
Similar to a business
cocktail reception
Without the
With t th constraints
t i t
of time and space
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18. Social Networking - Linkedin
g
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19. Social Networking - Linkedin
g
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21. Social Networking - Facebook
Why Should You Care about Facebook?
Over 120 million active users
Adding 250,000 new users daily since January
’07
4th most trafficked site
Most trafficked social media site
Top social search engine
More than 55,000 networks
More than half are outside college & fastest
growing d
i demographic i 25 years or older
hi is ld
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23. Pages
g
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24. Create a Business Page
g
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25. Social Networking - Auttr
g
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27. Photo sharing - flickr
Photo h ti
Ph t hosting sites make it easier f you t include photos.
it k i for to i l d h t
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28. Tagging
gg g
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29. Video Sharing - YouTube
g
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32. Case Study: Will It Blend
y
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33. Other Web 2.0 ideas
O 20
(for inbound marketing)
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35. Free Forums
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36. Participate in Q&A
p
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38. Online Communities - Ning
g
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40. Event Sites
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41. Event Sites
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42. Facebook Event Page
g
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43. Public Relations 2.0
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44. Send releases directly to your
target market.
News Aggregators & Social
Bookmarking
Article Marketing
A ti l M k ti
Distribution PR Web, PR Zoom
Online Press Room
Thought Leadership/Expertise
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45. News Aggregators - Digg
It’s not always about making the front page of these sites but rather creating
multiple links to your blog and website
website.
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46. Social Bookmarking – del.icio.us
g
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47. Article Marketing
g
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48. Resource Box
Visit http://www.TheInternetArticleGuy.com for
more leading edge tips and tools for writing
articles that bring you prospects publicity and
prospects,
profits. You can also subscribe to our monthly
Article Writing & Marketing Tips Newsletter You
are also invited to visit my Express-Start Article
Writing Program for more information on the next
article writing teleseminar.
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50. Online Press Room
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51. Thought Leadership/Expertise
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52. Teleclass
This can be a revenue source or “pink spoon.”
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54. Webinar
This can be a revenue source or “pink spoon.”
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55. Podcasts
Use audio “radio broadcasts” that can establish your expertise and be
downloaded free by your prospects.
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56. Market Research
Stay abreast of what’s being said about you, your organization, your products
and those of your competitors.
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57. Use Keywords & Phrases
y
Use the words that they use
What words will they use to find you?
Address their needs in all communications
How and where will th search?
H d h ill they h?
What media?
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58. Keyword Search
y
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59. Personas
A picture
Attributes/demographics
Personality
Profile/bio
Needs as a customer
Potential questions/concerns
Motivations
Stage in buying cycle
Trigger words
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60. Sample Buyer Personas
p y
South by Analog Mainstream Freddy
Southwest Artie Mike Freeloader
Suzy
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61. Get people involved
p p
The answer lies in engagement.
When people interact with each other
and you in a social environment they
y y
are already engaged with you – a
relationship is formed.
p
It may only be a small percentage
(varies by industry and demographics)
but they are the “influencers.”
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62. Develop Content
p
What do you want them to believe?
y
Content should be specific to each
audience
Content is king
Features “tell” & Benefits “sell”
F t “t ll” B fit “ ll”
Facts “tell” & Stories “sell”
Thought Leadership
Editorial Plan
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64. Brought to y by
g you y
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65. Thank you
and
I’ll see you online.
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