Social Media Marketing Exhibitor Fs 09 [Compatibility Mode]

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Social Media Marketing Exhibitor Fs 09 [Compatibility Mode]

  1. 1. Social Media Marketing Using Online Tools for Promotions By Cris Canning CMP
  2. 2. Welcome CTSM/CEU online quiz procedures are on the reverse side of your handout cover. Turn in your speaker evaluation (the last page of your handout) after each session as you leave the room. Cell phones and laptops should be turned off prior to the start of each session.
  3. 3. Keep an open mind p p In times of change change, learners inherit the earth while the learned find themselves wonderfully prepared for a world th t no l ld that longer exists. i t Eric Hoffer (c) 2009 Cris Canning CMP Hospitality Ink
  4. 4. What’s new about 2.0? 1.0 1 0 – one-way and i t d interruptive, ti controlled by the corporation 2.0 interactive, 2 0 – interactive stimulates dialogue dialogue, controlled by the customer (c) 2009 Cris Canning CMP Hospitality Ink
  5. 5. *** Types of Marketing Outbound Marketing Inbound Marketing Telemarketing T l k ti SEO / SEM Trade Shows Blogging Direct M k ti Di t Marketing Social M di S i l Media Email Blasts RSS Print Ad P i t Ads Free tools / Trials F t l Ti l TV/Radio Ads Public Relations (c) 2009 Cris Canning CMP Hospitality Ink
  6. 6. Why Should You Use It? y (c) 2009 Cris Canning CMP Hospitality Ink
  7. 7. What is Social Media ? Any communications format where the users publish the content content. Social media marketing is inbound marketing. (c) 2009 Cris Canning CMP Hospitality Ink
  8. 8. Social Media Marketing g It helps increase your search engine optimization (SEO) i ti i ti It helps promote your blog It is permission centric (c) 2009 Cris Canning CMP Hospitality Ink
  9. 9. (c) 2009 Cris Canning CMP Hospitality Ink
  10. 10. (c) 2009 Cris Canning CMP Hospitality Ink
  11. 11. Event Blog & Magazine Blogs g g g (c) 2009 Cris Canning CMP Hospitality Ink
  12. 12. Blogs by Email (c) 2009 Cris Canning CMP Hospitality Ink
  13. 13. Blog Directory - Technorati (c) 2009 Cris Canning CMP Hospitality Ink
  14. 14. (c) 2009 Cris Canning CMP Hospitality Ink
  15. 15. Microblogging gg g (c) 2009 Cris Canning CMP Hospitality Ink
  16. 16. How Twitter Can Help Your Career or Business Find new resources & ideas Connect with a community of peers & experts Get instant info for site selection, vendors, etc. from peers Find out what others are saying about your company, venues, i issues, etc. t Add social media to skill set you offer clients Market your experience to the industry Connect with journalists (c) 2009 Cris Canning CMP Hospitality Ink
  17. 17. E-Zine - HTML A good service provider is Constant Contact. (c) 2009 Cris Canning CMP Hospitality Ink
  18. 18. E-Zine - Text If you are concerned about Blackberries, firewalls or international recipients, go straight t t Text Pad is a program t keep them properly i i t t i ht text. T t P d i to k th l formatted. (c) 2009 Cris Canning CMP Hospitality Ink
  19. 19. Social Networking g “I’m 48 and I don’t understand this Im don t Social Networking stuff.” Similar to a business cocktail reception Without the With t th constraints t i t of time and space (c) 2009 Cris Canning CMP Hospitality Ink
  20. 20. Social Networking - Linkedin g (c) 2009 Cris Canning CMP (c) 2009 Cris Canning CMP Hospitality Ink
  21. 21. Social Networking - Linkedin g (c) 2009 Cris Canning CMP Hospitality Ink
  22. 22. Social Networking - Facebook Why Should You Care about Facebook? Over 120 million active users Adding 250,000 new users daily since January ’07 4th most trafficked site Most trafficked social media site Top social search engine More than 55,000 networks More than half are outside college & fastest growing d i demographic i 25 years or older hi is ld (c) 2009 Cris Canning CMP Hospitality Ink
  23. 23. (c) 2009 Cris Canning CMP Hospitality Ink
  24. 24. Create a Business Page g (c) 2009 Cris Canning CMP Hospitality Ink
  25. 25. Facebook (c) 2009 Cris Canning CMP Hospitality Ink
  26. 26. (c) 2009 Cris Canning CMP Hospitality Ink
  27. 27. Photo sharing - flickr Photo h ti Ph t hosting sites make it easier f you t include photos. it k i for to i l d h t (c) 2009 Cris Canning CMP Hospitality Ink
  28. 28. (c) 2009 Cris Canning CMP Hospitality Ink
  29. 29. Video Sharing - YouTube g (c) 2009 Cris Canning CMP Hospitality Ink
  30. 30. (c) 2009 Cris Canning CMP Hospitality Ink
  31. 31. Case Study: Will It Blend y (c) 2009 Cris Canning CMP Hospitality Ink
  32. 32. Other Web 2.0 ideas O 20 (for inbound marketing) (c) 2009 Cris Canning CMP Hospitality Ink
  33. 33. (c) 2009 Cris Canning CMP Hospitality Ink
  34. 34. Free Forums (c) 2009 Cris Canning CMP Hospitality Ink
  35. 35. Online Communities - Listserv (c) 2009 Cris Canning CMP Hospitality Ink
  36. 36. Participate in Q&A p (c) 2009 Cris Canning CMP Hospitality Ink
  37. 37. Online Communities - Ning g (c) 2009 Cris Canning CMP Hospitality Ink
  38. 38. (c) 2009 Cris Canning CMP Hospitality Ink
  39. 39. Event Sites (c) 2009 Cris Canning CMP Hospitality Ink
  40. 40. Facebook Event Page g (c) 2009 Cris Canning CMP Hospitality Ink
  41. 41. Public Relations 2.0 (c) 2009 Cris Canning CMP Hospitality Ink
  42. 42. Send releases directly to your target market. News Aggregators & Social Bookmarking Article Marketing A ti l M k ti Distribution PR Web, PR Zoom Online Press Room Thought Leadership/Expertise (c) 2009 Cris Canning CMP Hospitality Ink
  43. 43. News Aggregators - Digg It’s not always about making the front page of these sites but rather creating multiple links to your blog and website. (c) 2009 Cris Canning CMP Hospitality Ink
  44. 44. Social Bookmarking – del.icio.us g (c) 2009 Cris Canning CMP Hospitality Ink
  45. 45. Article Marketing g (c) 2009 Cris Canning CMP Hospitality Ink
  46. 46. Resource Box (c) 2009 Cris Canning CMP Hospitality Ink
  47. 47. (c) 2009 Cris Canning CMP Hospitality Ink
  48. 48. Online Press Room (c) 2009 Cris Canning CMP Hospitality Ink
  49. 49. Thought Leadership/Expertise Showcase the expertise of your organization and/or upcoming speakers with one or more “lenses.” SquidooSecrets.com (c) 2009 Cris Canning CMP Research tool. Hospitality Ink
  50. 50. Webinar (c) 2009 Cris Canning CMP Hospitality Ink
  51. 51. Teleclass This can be a revenue source or “pink spoon.” (c) 2009 Cris Canning CMP Hospitality Ink
  52. 52. (c) 2009 Cris Canning CMP Hospitality Ink
  53. 53. Podcasts Use audio “radio broadcasts” that can establish your expertise and be downloaded free by your prospects. (c) 2009 Cris Canning CMP Hospitality Ink
  54. 54. Pass it Along g Provide readers with information to pass along. (c) 2009 Cris Canning CMP Hospitality Ink
  55. 55. Market Research Stay abreast of what’s being said about you, your organization, your products and those of your competitors. (c) 2009 Cris Canning CMP Hospitality Ink
  56. 56. Use Keywords & Phrases y Use the words that they use What words will they use to find you? Address their needs in all communications How and where will th search? H d h ill they h? What media? (c) 2009 Cris Canning CMP Hospitality Ink
  57. 57. Keyword Search y (c) 2009 Cris Canning CMP Hospitality Ink
  58. 58. Personas A picture Attributes/demographics Personality Profile/bio Needs as a customer Potential questions/concerns Motivations Stage in buying cycle Trigger words (c) 2009 Cris Canning CMP Hospitality Ink
  59. 59. Sample Buyer Personas p y South by Analog Mainstream Freddy Southwest Artie Mike Freeloader Suzy (c) 2009 Cris Canning CMP Hospitality Ink
  60. 60. Get people involved p p The answer lies in engagement. When people interact with each other and you in a social environment they y y are already engaged with you – a relationship is formed. p It may only be a small percentage (varies by industry and demographics) but they are the “influencers.” (c) 2009 Cris Canning CMP Hospitality Ink
  61. 61. (c) 2009 Cris Canning CMP Hospitality Ink
  62. 62. For more information (c) 2009 Cris Canning CMP Hospitality Ink
  63. 63. Thank you y And I’ll see you online! y (c) 2009 Cris Canning CMP Hospitality Ink

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