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Building Better Products: Mixing Qualitative & Quantitative Data with Storyboarding
- 1. Mixing Qualitative & Quantitative Data with Storyboarding Tristan Kromer Dave Martin With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 11:00 am, PST TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1(646) 558-2116 Access Code: 503-272-930 Audio PIN: Shown after joining the webinar --OR--
- 2. About the Series 6 Education-packed sessions
- 3. 3 Click on the Questions panel to interact with the presenters
- 4. About Tristan Kromer Lean Agile Coach, Kromatic Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue. (Swisscom, Pitney Bowes, Fujitsu, LinkedIn. With his remaining hours, Tristan volunteers his time with Lean Startup Circle and blogs at GrasshopperHerder.com. About Dave Martin Chief Product Officer, Tes Dave is Chief Product Officer at Tes where he can fulfil his obsession with lean product management, growth innovation and process improvement. He has learned loads from working or consulting with a few interesting folks such as PepsiCo, Google, Monster.com, Essence Digital, Skybet, Comparethemarket.com, Bauer, ThoughtWorks and various startups. Dave gets excited about digital product strategy and lean operational process transformation to deliver sustainable profits and growth. When away from a laptop he is a keen mountain biker who enjoys camping with his family all over the UK wilderness.
- 8. Tristan.Kromer @ KROMATIC.com Quantitative ‣ How old is our customer? ‣ Do people use it? ‣ Will they pay $99.99? ‣ How much will it cost to sell? ‣ Is this channel scalable? ‣ Is this solution working? ‣ Are people using it? ‣ Which solution is better? ‣ What do people like / dislike? What? Qualitative ‣ Who is our customer? ‣ What are their pains? ‣ What job needs to be done? ‣ How do we convince them to buy? ‣ How should I design it? ‣ Why do people use it? ‣ What’s wrong with this? ‣ How could I make this better? ‣ What do people love about it? ‣ Why is there drop off? ‣ What do they think? Why?
- 13. Source: GE
- 15. Source: GE
- 21. Tristan.Kromer @ KROMATIC.com Storyboarding Instagram
- 22. Tristan.Kromer @ KROMATIC.com Current Story
- 23. Tristan.Kromer @ KROMATIC.com One Idea per Note!
- 26. Tristan.Kromer @ KROMATIC.com Value Stream Mapping
- 29. Tristan.Kromer @ KROMATIC.com Desired Story
- 30. Tristan.Kromer @ KROMATIC.com One Idea per Note!
- 33. Tristan.Kromer @ KROMATIC.com M is for Minimum
- 39. Tristan.Kromer @ KROMATIC.com Storyboard Metrics
- 42. Tristan.Kromer @ KROMATIC.com # of pics # of 1 star pics # of filters applied # of great pics # of sign ups # of Awesome things # of trips
- 43. Tristan.Kromer @ KROMATIC.com % of users with >5 pics /week % of bad pics % of bad pics w/ filters applied % of pics improved % of users who sign up
- 46. Tristan.Kromer @ KROMATIC.com Lessons Learned ‣ Start with the Experience ‣ Map the Metrics ‣ Based on Data, Go back to the Experience
- 47. Tristan.Kromer @ KROMATIC.com Next Steps ‣ Design an experiment or a storyboard ‣ Email it to me for feedback: Tristan@Kromatic.com
- 48. Tristan.Kromer @ KROMATIC.com Next Events ‣ Office Hours for Startups Twice a week http://calendly.com/trikro/officehours ‣ Advanced Lean Workshop for Enterprise Feb 28 - Mar 2, London
- 52. Tristan.Kromer @ KROMATIC.com This presentation by Kromatic is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License excepting those images where other copyright holders are noted. Based on works at http://Kromatic.com & http://GrasshopperHerder.com
- 53. 53 Don't Miss the Next Session! www.projectmanagementupdate.com/webinar-series/building-better-products www.productmanagementtoday.com/webinar-series/building-better-products www.businessinnovationbrief.com/webinar-series/building-better-products
- 54. 54 Q&A Tristan Kromer Dave Martin With: Moderated by: Lean Agile Coach, Kromatic Linkedin page: linkedin.com/in/tristankromer Twitter ID: @TriKro Email: Hello@Kromatic.com Website: Kromatic.com Chief Product Officer, Tes. Linkedin page: linkedin.com/in/mrdavemartin/ Twitter ID: @mobile_dave Email: dave@tes.com Website: www.productwarrior.com
- 55. 55 Don't Miss the Next Session! www.projectmanagementupdate.com/webinar-series/building-better-products www.productmanagementtoday.com/webinar-series/building-better-products www.businessinnovationbrief.com/webinar-series/building-better-products