SlideShare a Scribd company logo
Social Media
  Marketing
Final Presentation
Hannes Forster
                     http://www.flickr.com/photos/oceanflynn/31538
                     5916/
Table of content

           • Hannesgoescalifornia.blogspot.com
  Blog



           • Hannes Krötz
Facebook



           • @HannesFor
Twitter



 Closing   • Social Media is a useful instument! But…
Thoughts
                                                  http://www.flickr.com/photos/oceanflynn/31538
                                                  5916/
3 posts

 Page views 67
  11 reader
     5 comments
• Post that got the most views:
  – Case Study post (12 views, 4 comments)

• Most challenging part of having a blog is
  writing individual and interesting posts that
  keep people reading.

• I enjoyed designing my blog unique and
  interesting to follow.

• Time to keep the blog up to date is too much
Facebook
• Facebook is more than just a network for friends

• In the right hands it is a cheap and useful way to
  present your company and your porducts

• Landing page has to be unique, interesting,
  informative to keep people following

• Care on information overload
   – Best ROI 1 post / 2 days

• Facebook is a powerful business tool in the right
  hands
Twitter
            https://twitter.com/#!/HannesFor

• Following
  – Audi, BMW, UCR, LA lakers, CNN
• Strenghts
  – 300 mil. Users, Free, Easy usage, Lastest news
• Weaknesses
  – Addicting, max. 140 letters, Sometimes difficult to
    find the right persons
• I will not continue to use Twitter in the future
Closing thoughts
• Social Media is a business tool worth thinking
  about
• Worlds biggest market considering potential
  customers
• You have to think about your customers first
  Time lags/zones, Interesting, Informative, Information
  overload
• Every tool Twitter/Facebook/Blogs can be used
  to implement your brand, so use them in
  combination to get the max. Return on Invest

                                          http://www.flickr.com/photos/oceanflynn/31538
                                          5916/

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Social media marketing final

  • 1. Social Media Marketing Final Presentation Hannes Forster http://www.flickr.com/photos/oceanflynn/31538 5916/
  • 2. Table of content • Hannesgoescalifornia.blogspot.com Blog • Hannes Krötz Facebook • @HannesFor Twitter Closing • Social Media is a useful instument! But… Thoughts http://www.flickr.com/photos/oceanflynn/31538 5916/
  • 3. 3 posts Page views 67 11 reader 5 comments
  • 4. • Post that got the most views: – Case Study post (12 views, 4 comments) • Most challenging part of having a blog is writing individual and interesting posts that keep people reading. • I enjoyed designing my blog unique and interesting to follow. • Time to keep the blog up to date is too much
  • 5. Facebook • Facebook is more than just a network for friends • In the right hands it is a cheap and useful way to present your company and your porducts • Landing page has to be unique, interesting, informative to keep people following • Care on information overload – Best ROI 1 post / 2 days • Facebook is a powerful business tool in the right hands
  • 6. Twitter https://twitter.com/#!/HannesFor • Following – Audi, BMW, UCR, LA lakers, CNN • Strenghts – 300 mil. Users, Free, Easy usage, Lastest news • Weaknesses – Addicting, max. 140 letters, Sometimes difficult to find the right persons • I will not continue to use Twitter in the future
  • 7. Closing thoughts • Social Media is a business tool worth thinking about • Worlds biggest market considering potential customers • You have to think about your customers first Time lags/zones, Interesting, Informative, Information overload • Every tool Twitter/Facebook/Blogs can be used to implement your brand, so use them in combination to get the max. Return on Invest http://www.flickr.com/photos/oceanflynn/31538 5916/