Hannes Forster presented on using social media for marketing. He discussed his blog with 3 posts and 67 page views, as well as using Facebook to present companies and products with unique and informative landing pages. Forster analyzed his Twitter account with 300 million users but a 140 character limit. He concluded that social media is a useful business tool if used to engage customers by considering time zones, avoiding information overload, and combining tools like blogs, Facebook, and Twitter to maximize return on investment.