Content marketing is a strategic marketing approach that focuses on creating and distributing valuable content to attract and retain an audience and drive customer action. It uses various types of content like blogs, videos, and social media to engage customers and market a business online. Content marketing involves creating and sharing content that attracts potential customers and converts them into buyers and repeat customers by helping people get to know, like, and trust a business. When designing a content marketing strategy, companies should analyze their goals and customers, inventory existing content, plan what new content is needed and for whom, link content to their brand and messaging, plan content for different channels, ensure content is discoverable to target audiences, use different content formats, and integrate content marketing into their

2. Content marketing is a
strategic marketing ap
proach focused on
creating and
distributing valuable,
relevant, and
consistent content to
attract and retain a
clearly defined audience
— and, ultimately, to
drive profitable
customer action.

3. Content marketing is developing
and adapting marketing strategies
across world wide web. Content
marketing uses blogs, podcasts,
videos and social media sites as
vehicle. If you wish to market your
business online, you can’t deny the
magical impact of content
marketing.

4. In a broader aspect content
marketing is creating and
sharing content that
attracts and converts
prospects into customers,
and customers into
repeated buyers. The type
of content you are sharing
is related to what you
want to sell, so that
people know, like and
trust you enough to do
business with you.
Here are things to do while
design your content
marketing strategy:

5.  Analysis of type of required content: Every
business has different goal, different customers
and different dimensions. A detailed analysis is
required before creating the content for that
particular business.
 Detailed Inventory: of every piece of
information and existing content or any other
resources that can be tuned into relevant
content for that business.
 Content Planning: Collaborate and schedule
processes and plan what type of content
required and for who are the target buyers.

6.  Link the brand: with the business goal and customer
intent through content. Develop a narrative it could
be any tone of voice, style etc. that will speak for your
brand, style and loyalty.
 Different planning for different channels: Each
channel has specific characteristics, technical aspects,
usage patterns etc. Planning must be done according
to the specific channel. What goes best in Google may
not work for LinkedIn. It could be more understood as
using the right content at the right time on the right
place.
 Making sure the content gets found: by and shared
with the different buyer personas and target
audiences.

7.  Different formats of content: Providing the different
formats of content depending on the individual stages.
Offer a variety of content types and formats. As because
different segments and persons have different needs
content must be provided keeping in mind for whom it
is created and which platform it will be shared. There
could be repetition, variety, choice and multiple formats
as long as it is relevant.
 Making sure the content gets found: by and shared
with the different buyer personas and target audiences.
 Planning campaigns in the overall marketing strategy
whereby various content marketing tactics can be
combined.
 Training: that will be involved in the planning,
execution and follow-up.