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SOCIAL MEDIA:
LIVING IN THE CONNECTED
WORLD
1.Define social media and distinguish between social media
platforms and social media tools.
2.Describe the ways in which consumers and businesses
use social media for their buying decisions.
3.Outline the elements of a written social media marketing
plan.
https://uniworldstudios.com/
4.Discuss the importance of setting goals and developing
strategies, including targeting an audience, for a social media
marketing initiative.
5.Identify the qualities of effective social media content and
the rules of engagement with social media.
6.Describe the different means of monitoring, measuring,
and managing the social media marketing campaign.
https://uniworldstudios.com/
7.Discuss the ethical and legal issues encountered by
marketers in social media marketing.
8.Identify the different types of positions in social media
marketing, and outline tips for landing an entry-level job.
https://uniworldstudios.com/
▮Different forms of electronic communication through
which users can create online communities to exchange:
•Information
•Ideas
•Messages
•Other content such as videos or music
Social Media
https://uniworldstudios.com/
▮Consumers are connecting with retailers, restaurants,
travel and entertainment firms, financial companies, and
other businesses via social media
▮The messages conveyed via social media wield
substantial power
https://uniworldstudios.com/
Social Media Marketing (SMM)
▮Uses social media portals to create a positive influence
on consumers or business customers toward an
organization’s:
•Brand
•Goods and services
•Public image
•Website
https://uniworldstudios.com/
Creating a Social Media Marketing Plan
▮Effective social media marketing requires:
•Setting goals
•Developing strategies to reach a target audience
▮Social media marketing (SMM) plan – Formal document that
identifies and describes goals and strategies, targeted
audience, budget, and implementation methods as well as
tactics for monitoring, measuring, and managing the SMM
effort. https://uniworldstudios.com/
▮A well-written plan contains clear, concise prose that covers
the salient points and answers anticipated questions
▮Most SMM plans contain:
•An executive summary
•A brief overview
•Analysis of the competition
•The body of the plan
https://uniworldstudios.com/
Implementing the Plan
▮SMM plan requires a timeline for implementation
▮Marketers may decide to create separate schedules for the rollout onto each social
media platform
▮SMM plan builds in a specified time period for engaging with the public, and
offering special promotions
▮Timeline includes managing, monitoring, and measuring the success of the effort
▮Experts recommend that marketers refrain from scheduling content more than a week
away because:
•Information can change
•Consumer responses may shift
https://uniworldstudios.com/
At uniworldstudios.com, we are here to help & assist you to succeed amongst all
of this uncertainty & outshine sort of a true winner. Our team can assess your
business, all of your current marketing efforts & strategies. If you want to add
any valuable opinions and suggestions, do let us know via e-mail. We will serve
you the best of services as the Best Digital Marketing Agency in Gurgaon.
https://uniworldstudios.com/
https://uniworldstudios.com/
Address Uniworld Studios Pvt. Ltd.
L-27/18, DLF Phase 2, Gurugram,
Haryana, INDIA 122001
+91 9810030370
+91 8826746649
E-mail info@uniworldstudios.com
We are open Mon-Sat: 9:30 am-6:00 pm

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Social media living in the connected world

  • 1. SOCIAL MEDIA: LIVING IN THE CONNECTED WORLD
  • 2. 1.Define social media and distinguish between social media platforms and social media tools. 2.Describe the ways in which consumers and businesses use social media for their buying decisions. 3.Outline the elements of a written social media marketing plan. https://uniworldstudios.com/
  • 3. 4.Discuss the importance of setting goals and developing strategies, including targeting an audience, for a social media marketing initiative. 5.Identify the qualities of effective social media content and the rules of engagement with social media. 6.Describe the different means of monitoring, measuring, and managing the social media marketing campaign. https://uniworldstudios.com/
  • 4. 7.Discuss the ethical and legal issues encountered by marketers in social media marketing. 8.Identify the different types of positions in social media marketing, and outline tips for landing an entry-level job. https://uniworldstudios.com/
  • 5. ▮Different forms of electronic communication through which users can create online communities to exchange: •Information •Ideas •Messages •Other content such as videos or music Social Media https://uniworldstudios.com/
  • 6. ▮Consumers are connecting with retailers, restaurants, travel and entertainment firms, financial companies, and other businesses via social media ▮The messages conveyed via social media wield substantial power https://uniworldstudios.com/
  • 7. Social Media Marketing (SMM) ▮Uses social media portals to create a positive influence on consumers or business customers toward an organization’s: •Brand •Goods and services •Public image •Website https://uniworldstudios.com/
  • 8. Creating a Social Media Marketing Plan ▮Effective social media marketing requires: •Setting goals •Developing strategies to reach a target audience ▮Social media marketing (SMM) plan – Formal document that identifies and describes goals and strategies, targeted audience, budget, and implementation methods as well as tactics for monitoring, measuring, and managing the SMM effort. https://uniworldstudios.com/
  • 9. ▮A well-written plan contains clear, concise prose that covers the salient points and answers anticipated questions ▮Most SMM plans contain: •An executive summary •A brief overview •Analysis of the competition •The body of the plan https://uniworldstudios.com/
  • 10. Implementing the Plan ▮SMM plan requires a timeline for implementation ▮Marketers may decide to create separate schedules for the rollout onto each social media platform ▮SMM plan builds in a specified time period for engaging with the public, and offering special promotions ▮Timeline includes managing, monitoring, and measuring the success of the effort ▮Experts recommend that marketers refrain from scheduling content more than a week away because: •Information can change •Consumer responses may shift https://uniworldstudios.com/
  • 11. At uniworldstudios.com, we are here to help & assist you to succeed amongst all of this uncertainty & outshine sort of a true winner. Our team can assess your business, all of your current marketing efforts & strategies. If you want to add any valuable opinions and suggestions, do let us know via e-mail. We will serve you the best of services as the Best Digital Marketing Agency in Gurgaon. https://uniworldstudios.com/
  • 12. https://uniworldstudios.com/ Address Uniworld Studios Pvt. Ltd. L-27/18, DLF Phase 2, Gurugram, Haryana, INDIA 122001 +91 9810030370 +91 8826746649 E-mail info@uniworldstudios.com We are open Mon-Sat: 9:30 am-6:00 pm