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SOCIAL MEDIA CAMPAIGN
THAILAND
APISUB PHUPHA 2B5049
SECTION 1:
LOTTRY / LUCKY DRAW
This marketing campaign was done by Ichitan drink as a lottery / lucky draw
with a price from gold bar...
TEMPORARY CAFE
Temporary and stylish café by Magnum was open in Thailand.
The aim for a café is to promote Magnum as a lux...
I HATE THAILAND
I hate Thailand video is a video that help to promote tourism in Thailand for foreigner.
The videos works ...
SACRED AND PROFANE
A Music Video was publish to promote Thailand tourism was publish. The content
show Thodsakan (A Ramaya...
DISCOUNT
AIS as one of the biggest telecommunication company are giving privilege and
discount to increase brand awareness...
SECTION 2:
FACEBOOK: Ichitan, Oishi, Sappe
ICHITAN OISHI SAPPE
Post picture and
information about
products.
Post picture and
informat...
Instagram: Ichitan, Oishi, Sappe
ICHITAN OISHI SAPPE
Post picture and
information about
promotion.
Post picture and
inform...
Webpage: Ichitan, Oishi, Sappe
ICHITAN OISHI SAPPE
Gave information about
the brand and product.
Gave information about
th...
SUMMARY
For Ichitan and Oishi drink, the two companies strategy
are nearly identical. Promotion and campaign and social
me...
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Social media campaign (apisub phupha 2b5049)

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Social media campaign (apisub phupha 2b5049)

  1. 1. SOCIAL MEDIA CAMPAIGN THAILAND APISUB PHUPHA 2B5049
  2. 2. SECTION 1:
  3. 3. LOTTRY / LUCKY DRAW This marketing campaign was done by Ichitan drink as a lottery / lucky draw with a price from gold bar, iPhones and condominium for example. The campaign require participants to by their product and send the code from the product to participate in lucky draw every afternoon. Videos of winner are post in YouTube and share through Facebook, Instagram and twitter.
  4. 4. TEMPORARY CAFE Temporary and stylish café by Magnum was open in Thailand. The aim for a café is to promote Magnum as a luxurious ice cream with creativity and style rather than boring ice cream. Personal ice-cream was and desert plating of magnum was also introduce. Picture and videos was taken and shared all over social media such as Facebook and Instagram.
  5. 5. I HATE THAILAND I hate Thailand video is a video that help to promote tourism in Thailand for foreigner. The videos works as a “click bait” with a strong and aggressive use of language in the title. The video show how foreigner had some trouble and eventually local people shows their hospitality by helping him and also teaching him Thai life style. In the end the foreigner fall in love with the Thai ways. https://www.youtube.com/watch?v=54uzEouACYs
  6. 6. SACRED AND PROFANE A Music Video was publish to promote Thailand tourism was publish. The content show Thodsakan (A Ramayana character and Thai people consider as sacred) doing tourism activities and visiting places in a comedy way. The video was shared through Youtube, Facebook and Instagram creating a group that support and group that anti the commercial. People that support see as a great tool that promote tourism and the anti group see as not respecting heritage. https://www.youtube.com/watch?v=6rn93oE1CUA
  7. 7. DISCOUNT AIS as one of the biggest telecommunication company are giving privilege and discount to increase brand awareness. Variety of discounts are given to exclusive user and people liking their Facebook page. Free line stickers, free donuts and discount are given in exchange for a “like”.
  8. 8. SECTION 2:
  9. 9. FACEBOOK: Ichitan, Oishi, Sappe ICHITAN OISHI SAPPE Post picture and information about products. Post picture and information about products. Mostly post pictures and information about the benefit of drinks. Post picture and information about promotion. Post picture and information about promotion. Rarely any interaction with user and admins. Post future events. Post future events. Mixed contents. High interaction. High interaction. Rarely post. Post frequently. Post frequently. Promote campaign. Promote campaign.
  10. 10. Instagram: Ichitan, Oishi, Sappe ICHITAN OISHI SAPPE Post picture and information about promotion. Post picture and information about promotion. Mostly post pictures and information about the benefit of drinks. Post future events. Post future events. Mixed contents. High interaction. High interaction. Rarely post. Post frequently. Post frequently. Promote campaign. Promote campaign.
  11. 11. Webpage: Ichitan, Oishi, Sappe ICHITAN OISHI SAPPE Gave information about the brand and product. Gave information about the brand and product. Gave information about the brand and product. Information for investors. Information for investors. Information for investors. Promotion and events. Promotion and events. Promotion and events. Work recruitments. Work recruitments. Work recruitments. Promote campaign. Promote campaign. Promote campaign.
  12. 12. SUMMARY For Ichitan and Oishi drink, the two companies strategy are nearly identical. Promotion and campaign and social media are nearly the same (lucky draw and price campaign). They mostly promote their campaign as their priority in Facebook and Instagram and information about the company and product and job recruitment on website. For Sappe drink, the information they promote in social media are their advantages of their drink that will help with beauty while webpage only gave information about the company and product and jobs recruitment.

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