2. DT C………..……………………………………………………………….……..
Rebirth of Sound
Old phones give new life
• In Thailand hearing aids are
expensive, depriving so many of
normal life.
• Asking people to donate old
mobile phones as they got new
ones.
• Parts like earphones, speakers
and circuit boards went straight to
creating basic but effective hearing
aids for those who could never
afford the standard models.
Released: June 2014
https://www.youtube.com/watch?v=nDb67mV1M3A
3. KN RR………..……………………………………………………………….……..
Flavor of Home
Power of a home cooked meal
• “They believe life should be full of flavors,
and what better flavor to celebrate than the
taste of home,”
• Capture a true and authentic story from
different part of Thailand that brings to life
how flavor is so much more than just taste.
Released: July 2015
https://www.youtube.com/watch?v=D-GBbl8_vZQ
4. C KE………..……………………………………………………………….……..
Be Fizzy, Be Bold, Share a Coke
Nicknames printed on cans
• The campaign is aimed at
encouraging young Thais to
express their feelings and connect
with one another
• To inspire customers to connect
with the Coca-Cola brand and
drink more Coke.
• More than 80 nicknames and 10
expressions, such as “Kon Pi-sed”,
“Kon Suay”, and “Kon Lor”, had
been chosen by Coca-Cola to print
on its cans and bottles.
Released: September 2013
https://www.youtube.com/watch?v=Afic3ADG9WY
5. The Mirror Foundati n………..……………………………………………………………….……..
The Missing Look-Alike
Remember the faces of missing people
• The campaign aids people’s recognition
of the faces of missing people by using
Thai celebrities faces and was launched
nationwide with the help of numerous to
demonstrate to people how missing
people can be recognized.
• Scientifically, people’s brains are wired
to more easily remember new information
when it is connected to information that
they are already familiar with.
Released: August 2016
https://www.youtube.com/watch?v=D-GBbl8_vZQ
8. SCB
Siam Commercial Bank is the first bank of Thailand
KRUNGSRI
Bank of Ayudhya Public Company Limited is ranks as the
fifth largest bank in Thailand
KTB
Krung Thai Bank Public Company Limited is a state-owned
bank under license issued by the Ministry of Finance.
BANKING………..……………………………………………………………….……..
Most active banks on Social Media
9. • Mostly posts their products
news and events
• Quotes with their cartoon
characters
• Mostly posts their products
news and events
• Pictures with their cartoon
characters
• Mostly posts their products
news and events
• Encourament life quotes
Posted everyday
(at least 3-4)
Posted everyday
(at least 3-4)
Posted everyday
(at least 3-4)
Rarely uses UGC Rarely uses UGC Rarely uses UGC
Customer rarely ask question Customer often ask question Customer often ask question
Respond to the customer
comment within that day
Respond to the customer
comment within that day
Respond to the customer
comment within that day
3.2K Total Page Likes 1.4K Total Page Likes 1.1K Total Page Likes
Facebook
Comparison
10. • Mostly posts Landscape
photos
• Their products and events
• Mostly posts their products,
news , events with their
cartoon characters
• Mostly posts lifestyle photos
Posted every week
(at least 1)
Posted everyday
(at least 1-2)
Posted everyday
(at least 1-2)
Rarely uses UGC Rarely uses UGC Rarely uses UGC
Customer rarely ask question Customer rarely ask question Customer rarely ask question
23.7k Followers 17.3k Followers 10.3k Followers
317 posts 557 posts 2,608 posts
Instagram
Comparison
11. • Mostly posts their
advertisements and events
• TV program that they
sponsored – Investments
and start up business
• How to use their Application
• Mostly posts their
advertisements and events
• TV program that they
sponsored – Entertainment
• Promote their line
application
• Mostly posts their
advertisements and events
• Promote their website
Posted every month Posted every 1-2 month Posted 1-2 times a year
Often uses UGC Often uses UGC Often uses UGC
Customer often leave comment Customer often leave comment Customer often leave comment
Rarely respond to the
customer comment
Rarely respond to the
customer comment
Rarely respond to the
customer comment
Subscribe 43,194 Subscribe 12,746 Subscribe 5,208
YouTube
Comparison
12. SUMMARY………..……………………………………………………………….……..
“Banking Industry” In Thailand
Facebook Instagram YouTube
1 78% 77% 17%
2 48% 55% 6%
3 52% 39% 5%
• Company in the same industry have a very similar trend on
social media and use same strategy.
• Facebook tends to be their most active platform for all the
companies in Banking industry.
• Banking sector in Thailand has yet to fully adopt the idea of
Social Media Marketing, their activeness are not very frequent
and not many activities has been done under Social Media.
Credit: http://thailandzocialawards.com/candidates/
