Final Presentation

1. CHUBAK OMOROV (2B5047)
Chubak Omorov (2B5047) Prof. Adam Acar

2. SECTION 1:
5 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN KYRGYZ REPUBLIC
• World Nomad Games
• Shoro Company
• Samsung
• Beeline KG
• KELDIKE Jewelry Company

3. 1. WORLD NOMAD GAMES
#World Nomad Games
was a most shared Kyrgyz
event on social medias.
Its campaign found
emotional response by
Kyrgyz and others who
likes nomadic culture. Also
it has positive impact to
image of Kyrgyz Republic
as a tourist destination.
The WNG was launched in
Facebook, Instagram and
Twitter. An its Ads were
shown by Euronews.
A short Video of WNG
https://www.facebook.com/worldnomadgames/?fref=ts

4. 2. SHORO COMPANY
SHORO Company produces national
drinks. Company uses social medias like
Facebook, Instagram effectively, and
makes Ads on national, cultural themes.
For example Shoro leveraged from recent
World Nomad Games and launched video
Ad based on National game.
https://www.youtube.com/watch?v=jHkPy7gPIws
VideoAd

5. 3. SAMSUNG
SAMSUNG advertised its SUHD TV with most popular
Instagram user (Eldana_Foureyes) in Kyrgyz. Eldana_foureyes
has 515K followers in small Kyrgyzstan. She is most popular
on social world of Kyrgyz.
Consequently except for TV channels Video Ad became very
popular on Facebook and Instagram.
Video

6. 4. BEELINE KG
BEELINE mobile company successfully use
Social media and expands own subscribers.
In 2016 Beeline started to advertise own
service with two young comedy actors. They
were popular in the country and also in social
medias like Facebook and Instagram. Company
leveraged their popularity and humor for own
promotion. Costomers reacted very positively
to these funny Ads.
Video

7. 5. KELDIKE
KELDIKE Jewelry Company’s
social media promotions are
outstanding. It uses Facebook,
Instagram, Twitter and OK.ru.
Keldike produces jewelry from
silver and in national Kyrgyz
style only. Company’s
subscribers and followers in
social media are mostly
(90%)women, and it uses
celebrities also in Ads.

8. SECTION 2:
3 COMPANIES IN THE SAME INDUSTRY
• HYATT REGENCY BISHKEK
• JANNAT RESORT
• FUTURO HOTEL
✩ ✩✩ ✩✩
✩ ✩ ✩✩
✩ ✩✩

9. FACEBOOK
HYATT (5.0K) JANNAT(14.8K) FUTURO (4.8K)
Mostly posts cuisine, events
photos
Mostly posts location, guests and
spa photos
Mostly posts rooms photos
Rare uses UGC Uses UGC Uses USG (not often)
Rare asks question Rare asks question Rarely asks question
Posts each day or twice a day Posts once a week Posts once a month
All kinds of content, except
for irrelevant topics
Focuses on campaigns Mixed content
Most engaging post: A photo of
own cuisine (49 likes, 15 shares)
(not sponsored)
Most engaging post: A picture of
celebrity (43 likes, 38 shares)
(not sponsored)
Most engaging post: A photo of
new conference hall (216 likes, 14
shares) (might be sponsored)

10. INSTAGRAM
HYATT (3.325K) JANNAT (10.6K) FUTURO (4.4K)
Mostly posts photos of
supplementary services
Mostly posts guests photos and
discount campaigns
Mostly posts rooms photos
Rare uses UGC Rare uses UGC Rare Uses USG
Rare asks question Often asks question Rarely asks question
Posts frequently Posts once a week Posts rarely
Only relevant content Focuses on guests and strong
sides as resort, location
capabilities
Relevant content
Most engaging post: A picture of
cooking Chef(73 likes) (not
sponsored)
Most engaging post: A picture of
a celebrity (335likes)(not
sponsored)
Most engaging post: A photo of
new conference hall (56 likes)
(might be sponsored)

11. OWN WEB SITE
HYATT JANNAT FUTURO
Mostly posts coming meeting
and marriage photos
Mostly posts photos of guests
and marriages
Mostly posts rooms and
environment photos
No UGC No UGC No USG
No Rare question Rarely asks question
All kinds of content, except
for irrelevant topics
Focuses on campaigns and
recreation topics
Only related content

12. Photos of three Hotels

13. SUMMARY
• I compared three different hotels in class(5 stars, 4 stars, and 3 stars). I chose Hotel business
because it is fast growing industry in Kyrgyzstan. With increasing of foreign tourists (3m each
year) Hotel business also growths intensively.
• All three hotels use social media, but not equally active. For example they use Instagram
more than Facebook. And they use own website just as a information source, not a
promotion media.
• As a result of analysis Social media marketing for Hotels is not priority because they use
actively Web sites like Booking.com, Tripadviser.com or Hotels.com
• All three Hotels mostly posts photos and almost similar content
• They are not active in conversation with customers. They aim more content marketing than
social media marketing. And they do not base Brand strategy on social networks, they just
highlights product/service Features/Attributes.
• The analysis reveals that Hotels in Kyrgyzstan use SMM very poorly, because their costumers
mostly foreign guests and tourists.