Exploring Social Commerce

1. B Y : D I L L O N W A L K E R
Exploring Social Commerce

2. Moments of Truth
 First Moment- when the
customer chooses a
product from the shelf.
 Second Moment- when
the customer is satisfied
or dissatisfied with the
product.

3. Types of Social Commerce
 Purchase Pals- these
pals and people shop
with us and help us make
purchasing decisions.
They make the shopping
experience more
enjoyable.

4. Zones of Social Commerce
 Social shopping-
interacting with others
while shopping.
 Retail/Sales
 Human Resources
 CRM/ Service

5. What is Social Commerce?
 Social commerce is a
subset of
electronic commerce that
involves social media,
online media that
supports social interaction
, and user contributions to
assist online buying and
selling of products and
services.

6. The Five Step Process
 Occurs when a customer
is making an important
purchase
 Steps
 1)problem recognition
 2) Information search
 3 )Alternate evaluation
 4) Purchase
 5) Post-purchase
evaluation

7. Ratings & Reviews
 Ratings and reviews help
other customers make
purchasing decisions.
 This also gives customers
a voice.
 Also notifies the
producer of customer
thoughts and opinons.
 This can help or hurt
brand popularity.

8. Share Tools
 This allows users and
consumers to easily
share their experiences
and items to other media
sites quickly and
efficiently.
 This can also help or hurt
a brand’s popularity.

9. Benefits of Social Commerce
 More buyers
 Better customer
experience
 Sharing experiences
 Sharing brands
 Sharing innovative ideas
 Increasing brand
popularity
 Globalization