The list of Polish social media websites and services.

1. IN POLAND
SOCIAL MEDIA LANDSCAPE
Dawid Pacha
Babel Camp
31.09.2013

2. DAWID
PACHA
Lecturer:
Event organizer:
Social Media Consultant:
Startup Co-founder:
Warsaw School of Economics
#CZWRTK, MakerSpace
Społem, Mitu, New Agency
Social Desk, Fantastisch, Real Deal

3. SOCIAL
WEB
SOCIAL
CLOUD
SOCIAL
INDUSTRY
AGENCIES
PEOPLE
EVENTS
B2C
WEBSITES
APPS
B2B
TOOLS
VENDORS

5. SOCIALIZER: SUCCESS STORY
• Created in mid-2010
• First months: Microsoft, Ford,Volvo,
Samsung, Polpharma
• IPO after 18 months
• Now: Socializer, LubięTo and Socialformance
• 01.2013 - 06.2013 - 2 MLN Euro revenue, 125 K Net Income
ŁUKASZ
MISIUKANIS

6. PKT: LONGTAIL STORY
• started: mid-2011
• mass market, small companies
and brands
• economy of scale, still growing
• They are not the only one: Panorama Firm,
Home.pl, Zumi.pl
1
MLN Euro
in
6 months

7. CZWARTEK SOCIAL MEDIA
• started: in Warsaw May, 2011
• first meeting: 13 people
• today: 7 cities, 50-300 participants/month
• visit us, share your story!

8. CZWARTEK SOCIAL MEDIA
Warszawa, Białystok,
Kraków, Katowice,
Szczecin, Łódź,
Wrocław
STARTED
SMALL
GREW BIG
WITH LOVE

9. BLOGGERS, INFLUENCERS
TOMEK
TOMCZYK
GRZEGORZ
MARCZAK
MADAME
JULIETTE
KASIA
TUSK

10. SOCIAL WEB
• Big national, domestic players
• Not many born globals
• If you want to enter Poland, do it fast!
18 000 000
USERS
37 000
000
PEOPLE

11. 8 MLN
ACTIVE
USERS
BIGGEST
GAMING
PLACE
STARTED
IN 2006
MACIEJ
POPOWICZ

12. 1st
SOCIAL
NETWORK-
ING SITE
HOT OR
NOT
USERS
LIKE TO
PAY
RAFAŁ
AGNIESZCZAK

13. POLISH
LINKEDIN
2,1 MLN
ACTIVE
USERS
HEAD-
HUNTERS
MARIUSZ
GRALEWSKI

14. POLISH
TUMBLR
1,5 MLN
USERS
/MONTH

15. POLISH
DIGG
6,4MLN
USERS
IN MAY,
2013
350 000
ACOUNTS

16. SINCE 2001
400 000
USERS/
DAY
20 000
ENTRIES/
DAY

17. OVER
300 000
BLOGS
2000
BLOG
POSTS
/DAY
3 000
COMMENTS
/DAY

18. OVER 1
MLN UU
/MONTH
STARTED
IN 2012
POLISH
HUFFINGT
ONPOST
TOMASZ
LIS

19. WINNER
OF MANY
CONTESTS
MICHAŁ
SADOWSKI
FB,
INSTAGRA
M
INFLUENCER
TRACKING

20. KAMIL
BARGIEL
HISTORY
FROM THE
START
GOOD IN
FORUMS &
BLOGS
SENTIMENT
ANALYSIS

21. DR ANNA
MIOTK
FIRST
ONE ON
THE
MARKET
NOT
ONLY
SOCIAL
MEDIA

22. SOCIAL
MEDIA
ANALYTICS
OPTIMIZATI
ON TOOL
REPORTING
DR JAN
ZAJĄC

23. FB APPS
OUT OF
THE BOX

24. CUSTOMIZ.
FLASH
GAMES
PAWEŁ
JARCO
RUNS ON
FACEBOOK
NEWSFEED

25. REAL DEAL
COUPON
CLOUD
TOOL
LAUNCH
SOON

28. REAL DEAL
• Social Media, Facebook Newsfeed and Mobile ready
• Deals are leads,
• Email reminders,
• All sort of deals, including free stuff
• PROMO https://realde.al/babelCamp

29. WHAT A GREAT AUDIENCE!
THANK YOU :)
LET’S STAY INTOUCH
+48 600 947 052
www.NewAgency.pl
@dawidpacha