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BabelTalk, Praha, 20.02.2014,

Hello from Poland :)
Dawid Pacha
• Katowice, Warsaw
• Social media consultant
• Social Media Thursday co-founder
• Startups: Social Desk, Reald...
It started like this.
Few people who knew each other from the web.
May, 2012
It got little bit out of control.
We had to provide more value to newcomers.
We had to evolve
Presentations, discussions, debates and beer.
Who comes?
Others liked
the idea
Social Media Thursdays take place
in Warsaw, Cracow, Wrocław,
Katowice, Łódź, Białystok
and Szczecin...
Wider horizons
We had to evolve
International guests, new areas (3D printing, startups...)
Values that we keep
• it's totally independent, not commercial,
• it's opened, free of charge,
• it's open sourced,
• it's...
Funny
sweater
party

Xmas
party

Karaoke
party

Outdoor
party
How companies sell?

#1

current and
former
clients

#2

customer
recommendations

#3

reach new
customers
via ads
Fans, followers and subscribers.

We think we got it, but we still
don't know you much.
Realdeal

Start with your reach
and expand.
What's the benefit?
1-click sign in - Facebook, G+, VK...
Sharing with friends.
Embedding anywhere.
E-mail - use it in next...
Lead

buy

Sales funnel

don't buy

Reminders

Sale

buy

don't buy

Why
not?
Learn user's motivation.
Case study: Unhuman
Brand

• #1 special
offer for
fans
Case study: Unhuman
Brand

• #2 people

share it,
cause they
get a better
deal
Case study: Unhuman
Brand

• #3 we

boost
shares
with
sponsored
stories
Results: Unhuman

40%

33%
27%

•
•
•
•

tiny advertising budget
500 leads
100 sales (+50 Euro/sale)
10% reach from Google...
Let's test how Realdeal
works for you. For free.
hello@tryrealdeal.com

Thank you!
#babeltalk presentation - Social Media Thursdays in Poland and Realdeal
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#babeltalk presentation - Social Media Thursdays in Poland and Realdeal

  1. 1. BabelTalk, Praha, 20.02.2014, Hello from Poland :)
  2. 2. Dawid Pacha • Katowice, Warsaw • Social media consultant • Social Media Thursday co-founder • Startups: Social Desk, Realdeal, School of New Media
  3. 3. It started like this. Few people who knew each other from the web. May, 2012
  4. 4. It got little bit out of control. We had to provide more value to newcomers.
  5. 5. We had to evolve Presentations, discussions, debates and beer. Who comes?
  6. 6. Others liked the idea Social Media Thursdays take place in Warsaw, Cracow, Wrocław, Katowice, Łódź, Białystok and Szczecin. Every month.
  7. 7. Wider horizons We had to evolve International guests, new areas (3D printing, startups...)
  8. 8. Values that we keep • it's totally independent, not commercial, • it's opened, free of charge, • it's open sourced, • it's about cooperation, • share knowledge, don't brag&boast, • it's about having fun.
  9. 9. Funny sweater party Xmas party Karaoke party Outdoor party
  10. 10. How companies sell? #1 current and former clients #2 customer recommendations #3 reach new customers via ads
  11. 11. Fans, followers and subscribers. We think we got it, but we still don't know you much.
  12. 12. Realdeal Start with your reach and expand.
  13. 13. What's the benefit? 1-click sign in - Facebook, G+, VK... Sharing with friends. Embedding anywhere. E-mail - use it in next campaigns. Insight - real time updates and the map of influence. Integration with your E-commerce.
  14. 14. Lead buy Sales funnel don't buy Reminders Sale buy don't buy Why not? Learn user's motivation.
  15. 15. Case study: Unhuman Brand • #1 special offer for fans
  16. 16. Case study: Unhuman Brand • #2 people share it, cause they get a better deal
  17. 17. Case study: Unhuman Brand • #3 we boost shares with sponsored stories
  18. 18. Results: Unhuman 40% 33% 27% • • • • tiny advertising budget 500 leads 100 sales (+50 Euro/sale) 10% reach from Google+ despite the fact... OWNED REACH EARNED REACH PAID REACH
  19. 19. Let's test how Realdeal works for you. For free. hello@tryrealdeal.com Thank you!

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