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Social Media Jargon
& What It Means To You
by Sam Bres Social
Impressions or reach
tells you how many
people saw your post
in their news feed.
Engagements include
any action that a user
takes on your posts.
It includes likes,
comments, shares,
retweets, clicks on
links, etc.
Engagement rate tells
you what percentage of
people who saw your post
took an action.
ER = actions / impressions
Click-through rate (CTR)
tells you what percentage
of people who saw your
post clicked on the link.
CTR = clicks / impressions
Conversions are when a
user takes a desired
action on your site or
social media page. It can
include a purchase,
newsletter sign up, etc.
Conversion rate tells you
what percentage of people
who visited your site took
the desired action.
CR = visits / conversions
What other social media
terms do you want to know?
Let us know in the comments or by tweeting us @sambressocial!

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Social Media Jargon & What It Means To You