As we all know, social media has become a vital marketing channel for reaching customers and building your brand. But with so many platforms and metrics to track, it can be challenging to know which ones matter and how to move the needle on those that impact your bottom line.This measures how involved your audience is with your content. It's calculated by taking the total engagements (likes, comments, shares) and dividing by your total number of followers or reach. Aim for at least a 1% engagement rate on Facebook and Instagram.

1. And How an Agency Can
Help You Improve Yours
SOCIAL MEDIA
METRICS THAT
MATTER

2. As we all know, social media
has become a vital marketing
channel for reaching customers
and building your brand. But
with so many platforms and
metrics to track, it can be
challenging to know which ones
matter and how to move the
needle on those that impact
your bottom line

3. Engagement rate: Follower/fan growth: Click-through rate:
Some to focus on three key metrics that are important to
monitor across all of your social profiles:
This measures how involved
your audience is with your
content. It's calculated by
taking the total engagements
(likes, comments, shares)
and dividing by your total
number of followers or reach.
Aim for at least a 1%
engagement rate on
Facebook and Instagram.
While vanity metrics like
total followers aren't as
meaningful, consistent
monthly growth shows
momentum and that people
are finding value in your
content. Aim for at least 5%
to 10% growth each month.
measures the percentage of
people who click on a link in
your posts. A high CTR
shows your content is
compelling and driving
traffic. Anything over 2% is
good, especially on
platforms like LinkedIn,
where clicks matter more.

4. Website
Blog Post
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https://sociallyin.com/
https://blog.sociallyin.com/
https://blog.sociallyin.com/threads-for-business
Read More
https://blog.sociallyin.com/
https://blog.sociallyin.com/threads-for-business
S O C I A L L Y I N
Sociallyin is a social media marketing and advertising agency dedicated to
assisting businesses of all sizes accelerate their growth with effective use of
social media. Our experienced team understands how best to utilize it to
reach target audiences, build brand recognition, and generate leads.
F O R B U S I N E S S Q U E R I E S
Phone Number
Email
(404) 585-4659
info@sociallyin.com
https://sociallyin.com/
Blog
https://blog.sociallyin.com/
Website