Social media is push and pull and that's why you need a verbal identity l
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In this 1 minute presentation, Chris West, of www.verbalidentity.co.uk explains why he believes its essential that brands understand the conversations they're in, in Social Media. But shows why you still need Traditional Media.
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Social media is push and pull and that's why you need a verbal identity l
- 1. It’s all about new media. And old media. Social Media just changed how a Consumer chooses a product and brand
- 2. Web 1.0 “Push” communications
- 4. Web 2.0 Push and Pull
- 6. From now on, brands are in a conversation with consumers... ...whether they like it or not.
- 7. But you need traditional media to get brands in the initial decision set! ...whether they like it or not.
- 8. HBR: Dec 2010
- 9. But not everyone is equally engaged with a brand.
- 10. Different layers, different messages.
- 11. Verbal Identity isn’t just the strategy behind the conversations you’re in.
- 12. Verbal Identity isn’t just the strategy behind the conversations you’re in. It’s also the strategy behind the conversations your customers are in.
- 14. Who’s Chris West anyway? 20 years as an award-winning copywriter for top London agencies (including Saatchi & Saatchi, BBH, Leagas Delaney, and Mother) and his own firm (clients include Unilever, Selfridges, Harry Winston, Tourneau, EMAP, Myla, Christie’s). Now leading a UK consultancy specialising in giving brands a competitive Verbal Identity in Social Media at www.verbalidentity.co.uk
Editor's Notes
- ON the journey to purchase, (Consider -> Evaluation), consumers start deleting brands from their initial set of considered brands,...but they also start adding in others, driven to consideration by recommendations of their peers on Social Media.