How changing a margarine brand's tone of voice helped it slide back into its rightful category.
Another case study from the writers at Verbal Identity.
We made this presentation for client "Nagani Group of Industries" in 2011. This represent Brand Identity Design & Development, Packaging and Advertisements.
Sensory branding? How can you brand the senses? (Almost all my friends asked me before the discussion)
Have you noticed the unique CRUNCH sound in any of the kellogs commercials (any where in the world?)
Or did you flew in singapore airlines and wondered why you still remember about the
journey even after 2 days??
Well, Kellogs has copy righted the crunchines sound thats coming in their commercials
( I.e particular decibel sound that brings the CRUNCH sound!)
And singapore airlines has made the frangrance unique for them, and the frangrance will revolve around you in the inflight magazine, Towel, free gifts that you brought from the flight!
Sounds interesting?
Welcome to Sensory Branding.
We made this presentation for client "Nagani Group of Industries" in 2011. This represent Brand Identity Design & Development, Packaging and Advertisements.
Sensory branding? How can you brand the senses? (Almost all my friends asked me before the discussion)
Have you noticed the unique CRUNCH sound in any of the kellogs commercials (any where in the world?)
Or did you flew in singapore airlines and wondered why you still remember about the
journey even after 2 days??
Well, Kellogs has copy righted the crunchines sound thats coming in their commercials
( I.e particular decibel sound that brings the CRUNCH sound!)
And singapore airlines has made the frangrance unique for them, and the frangrance will revolve around you in the inflight magazine, Towel, free gifts that you brought from the flight!
Sounds interesting?
Welcome to Sensory Branding.
Cross cultural communication - marketing gaffesPavan Reddy
ย
CROSS-CULTURAL COMMUNICATION - MARKETING GAFFES, what if big companies miss concentrating on communication when they're launching their products in a new country or continent
Your logo is not your brand. Your website is not your brand. You don't have to be a major corporation to become a brand. These are all myths that must be displaced for you (and your company) to succeed. Your brand is the community of fans and advocates that surrounds you. Brand activator Patrick Hanlon unleashes his evolutionary new concept on brands and branding that anyone can manage.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
an AGORA Marketing Group publication
Volume 01. Issue 02.
Yen by AGORA is for marketing people who have a yen for inspiration. Learn something new. Refreshing ideas with new perspectives.
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
ย
The โnew economyโ has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. Youโll walk away with a mini action plan for success!
Cross cultural communication - marketing gaffesPavan Reddy
ย
CROSS-CULTURAL COMMUNICATION - MARKETING GAFFES, what if big companies miss concentrating on communication when they're launching their products in a new country or continent
Your logo is not your brand. Your website is not your brand. You don't have to be a major corporation to become a brand. These are all myths that must be displaced for you (and your company) to succeed. Your brand is the community of fans and advocates that surrounds you. Brand activator Patrick Hanlon unleashes his evolutionary new concept on brands and branding that anyone can manage.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
an AGORA Marketing Group publication
Volume 01. Issue 02.
Yen by AGORA is for marketing people who have a yen for inspiration. Learn something new. Refreshing ideas with new perspectives.
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
ย
The โnew economyโ has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. Youโll walk away with a mini action plan for success!
Where is the branding practice heading to, some thoughts. A presentation made at a seminar at School of Management Studies, Cochin University of Science and Technology, Kochi 22, Kerala, India
Text analytics is more when harry met sally than predator vs alien v1Verbal Identity
ย
Text analytics works best when it works hand-in-hand and digit-in-digit with structured data.
This slide is filleted from a presentation by the Medway Youth Trust on their highly successful text analytics project.
The internal brand narrative needs villians as much as heroes.Verbal Identity
ย
It's easy when you're writing the brand narrative to focus on looking for heroes inside. But don't forget what Hollywood knows: the bigger the villain, the bigger the hero.
Write first, right later...how to write betterVerbal Identity
ย
Sometimes we all need help to erm, you know, write better stuff and that.
Here's how the writers at Verbal Identity help brand owners (and each other) to write better.
Enjoy.
Social media is push and pull and that's why you need a verbal identity lVerbal Identity
ย
In this 1 minute presentation, Chris West, of www.verbalidentity.co.uk explains why he believes its essential that brands understand the conversations they're in, in Social Media.
But shows why you still need Traditional Media.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
ย
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
ย
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The key differences between the MDR and IVDR in the EUAllensmith572606
ย
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices โ the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
ย
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
ย
Spread the love, spread the margarine
1. โSpread the love.โ โ How a new verbal identity helped a once-famous
margarine brand become category-relevant again.
Backstory Success
A multi-nationalโs margarine brand had been The different verbal identities for the brand
losing market share since the mid-90s. Why? brought the new positioning to life and the
And how could a new verbal identity help? Worldwide Board commissioned a brand
rejuvenation.
Insight
What could it mean for your brand?
From its launch in the 80s, the brand had
always been positioned as a help for mums- We are inspired by the psychological theory of
in the kitchen. However, over time the mumsโ Transactional Analysis. In any conversation, the
positioning had changed. They were no longer speaker and the listener subconsciously adopt
domestic short-order cooks; now they were different, hierarchical personas. Conflict occurs
expected to be home-chefs. We realised that when the one party has taken up an unexpected
the brand needed to start talking about itself in a position - think of the parent speaking down to a
way which reflected this shift. But how could we child who wants to be spoken to as an adult.
persuade the Worldwide Board?
Creative execution What personas have your consumer
and brand subconsciously adopted?
We rewrote the on-pack copy in the voice of 3 Are they in conflict? If so, how could
instantly recognisable and very different chefs: a new verbal identity bring them
Jamie, Delia and Nigella. better into line?
If youโd like to find out more about how Verbal Identity is using tone of voice, brand e: YoWesty@verbalidentity.co.uk / t: +44 (0) 20 8127 6265
narrative and copy analytics to give brands an unfair advantage, please call Chris West. Find out much much more about verbal identity on Twitter: @verbid