Philips Enterprise Social Network: From Audiences to Communities

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A presentation about our learnins in our two year journey into enterprise social networking. We see a shift from audiences to communities. This presentation shows the difference between audiences and communities but also highlights the skills a community manager need.

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Philips Enterprise Social Network: From Audiences to Communities

  1. 1. From Audiences to CommunitiesLearnings from PhilipsDennis AgusiCorporate CommunicationsNovember 2012
  2. 2. Today’s Agenda From How it all audiences to Q&A started communitiesConfidential Corporate Communications, November 2012 2
  3. 3. A strong diversified industrial group leading in health and well-being Our mission: Improving people’s lives through meaningful innovation.Confidential Corporate Communications, November 2012 3
  4. 4. Today’s Agenda From How it all audiences to Q&A started communitiesConfidential Corporate Communications, November 2012 4
  5. 5. What is Connect Us? Collaboration made simple Connect Us = Enterprise Social Network Powered by Comparable withConfidential Corporate Communications, November 2012 5
  6. 6. Today And here are we today! 39,646 members • Over 110,000 messages are posted • Over 170,000 comments are posted • Over 140,000 likesConfidential Corporate Communications, November 2012 6
  7. 7. It’s about relationships, not technology Most companies approach But it’s really about creating it as a technology issue relationships to address gapsConfidential Corporate Communications, November 2012 7
  8. 8. Today’s Agenda From How it all audiences to Q&A started communitiesConfidential Corporate Communications, November 2012 8
  9. 9. From audiences to communities From focusing on audiences To focusing on communitiesConfidential Corporate Communications, November 2012 9
  10. 10. Social technologies allow everyone to communicate We are not the only communicators in the organization anymore “Confidential Social technologies allow everyone to communicate Corporate Communications, November 2012 10
  11. 11. What does this mean? A switch in thinking on how we communicate Before Now Not visible for everyone Visible for everyone Control No control Top-down Bottom-up/side-to-side/top-down One-to-many Many-to-manyConfidential Corporate Communications, November 2012 11
  12. 12. Audiences vs Communities Audiences Communities Audiences can be created Communities must be developed Audiences are automated Communities are personal Audiences are disengaged Communities are engaged Audiences are Set it and Forget it Communities Are Partnerships Audiences operate independently Communities work togetherConfidential Corporate Communications, November 2012 12
  13. 13. What are the skills of a community manager Helpdesk Troublemaker Coach Connects Encourages people to sharing people Comedian Drives conversations TeacherConfidential Corporate Communications, November 2012 13
  14. 14. Today’s Agenda From How it all audiences to Q&A started communitiesConfidential Corporate Communications, November 2012 14
  15. 15. “ Questions? ”Confidential Corporate Communications, November 2012
  16. 16. “ From Audiences to Communities A shift in how we think and approach communications dennisagusi in/dennisagusi or dennis.agusi@philips.comConfidential Corporate Communications, November 2012

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