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Presented by Sylvia Cintrón
Building strong, mutually beneficial relationships with networks, affiliates and strategic partners
• Situation: Affiliate struggling to increase earning• Objective: Increase conversions• Solution:   Create a strategically...
Customization                                                           Compliance                                        ...
Think outside of the box and provide affiliates with customized solutions and increaseloyalty to improve earning potential...
Creating a unique campaign with strategic, successful affiliate mentoring• Objective: Increase qualified Web traffic• Solu...
Sylvia Cintrón | sylvia@area203.com | @sylviacintron
The Four M’s of Effective Affiliate Marketing Management
The Four M’s of Effective Affiliate Marketing Management
The Four M’s of Effective Affiliate Marketing Management
The Four M’s of Effective Affiliate Marketing Management
The Four M’s of Effective Affiliate Marketing Management
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The Four M’s of Effective Affiliate Marketing Management

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Sylvia Cintrón, Digital Media Director at AREA203 Digital, shares her experiences and accomplishments in the implementation of the core 4 M’s of effective affiliate marketing management values.

Experience level:
Beginner, Intermediate

Target audience: Merchant/Advertiser

Niche/vertical: Affiliate Management

Sylvia Cintrón, Digital Media Director, AREA203 Digital

Published in: Business
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The Four M’s of Effective Affiliate Marketing Management

  1. 1. Presented by Sylvia Cintrón
  2. 2. Building strong, mutually beneficial relationships with networks, affiliates and strategic partners
  3. 3. • Situation: Affiliate struggling to increase earning• Objective: Increase conversions• Solution: Create a strategically, special placement and content campaign with a leading online shopping and coupon site• Result: Increase conversion by 37% within the first 9 months “You Cant Manage What You Dont Measure.” — F. John Reh
  4. 4. Customization Compliance Optimization Implementation ActivationRecruitment
  5. 5. Think outside of the box and provide affiliates with customized solutions and increaseloyalty to improve earning potential.• Objective: Increase qualified phone-in traffic• Solution: Set up a customized phone-in traffic filter campaign• Result: Increase volume by 24% and conversions by 12%
  6. 6. Creating a unique campaign with strategic, successful affiliate mentoring• Objective: Increase qualified Web traffic• Solution: Set up an affiliate ping-posting hybrid to drive better-qualified customer campaign• Result: Increased volume by 55% and conversions by 34% YOY“The way a team plays as a whole determines its success. You may have the greatestbunch of individual stars in the world, but if they don’t play together, the club won’t beworth a dime.” — Babe Ruth
  7. 7. Sylvia Cintrón | sylvia@area203.com | @sylviacintron

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