Museums are increasingly using social media like Twitter, Facebook, and podcasts to connect with new and diverse audiences. The document discusses how museums can form connections through social media by promoting a new exhibit on Twitter, an educational program on Facebook, and a lecture series as a podcast. It emphasizes that the purpose of social media for museums is to connect people and form new links in the community.

1. How Museums use Social Media

3. Museums in Social Media
The use of social media in
museums is not necessarily about
reinventing the wheel but, for
providing a new interface in order
to connect with new audiences
and attract a more diverse
network.

14. 100 Best Curator and Museum Blogs

15.  Using all of these museum related events, form connections
through three different social media outlets.
 A New Exhibit: Sustainable Peterborough: Before, Now, and
Beyond (Twitter)
 An Educational Program: Sustainability in Action (Facebook)
 A Lecture Series: Word on the Hill (Podcast or SlideShare)
Make sure to add your own ideas,
thoughts and reactions.
Remember the purpose of social
media is to connect people and
make new links within a
community!

16.  Dilenschneider, Colleen. “Why Your Nonprofit’s Number of Social Media Followers Doesn’t Matter.” Know Your Own Bone.
Colleendilen.com, Creative Commons License, 2012. Web. 6 Feb 2012. http://colleendilen.com/
 Doctorow, Cory. “Ebooks: Neither E, Nor Books.” O’Reilly Emerging Technologies Conference. 12 Feb. 2004. Web. 6 Feb. 2012.
http://craphound.com/ebooksneitherenorbooks.txt
 Facebook. Facebook.com. 2012. Web. 6 Feb. 2012. www.facebook.com
 “Facebook is more than just a fad – and museums need to learn from it.” Theartnewspaper.com. The Art Newspaper, n.d. Web. 6 Feb.
2012. http://theartnewspaper.com/articles/Facebook%20is%20more%20than%20a%20fad—
and%20museums%20need%20to%20learn%20from%20it/17207
 “Five Ways for Museums to Use YouTube.” Museumnext.org. Museum Next, n.d. Web. 6 Feb. 2012.
http://www.museumnext.org/2010/blog/five-ways-for-museums-to-use-youtube
 “Four Ways Museums Can Use Foursquare.” Culturalentrepreneur.org, 2012. Web. 6 Feb. 2012.
http://culturalentrepreneur.org/blog/four-ways-museums-can-use-foursquare/
 Huxley, Ken. “The RedShift Report.” Ontario Science Centre, n.d. Web. 6 Feb. 2012. http://www.ontariosciencecentre.ca/report/
 Lavallee, Andrew. “Museums Try YouTube, Flickr to find new Works for the Walls.” The Wall Street Journal Online, 2006. Web. 6 Feb.
2012. http://www.thomasisrael.be/documents/article%20wall%20street%20journal%2013-10-06%20print.pdf
 LinkedIn. Linkedin.com. 2012. Web. 6 Feb. 2012. www.linkedin.com
 Maculan, Lena. “Podcasting and Museums – Shock and Awe, or New Opportunities.” Culture24, June 2006. Web. 5 Feb. 2012.
http://www.culture24.org.uk/places+to+go/east+midlands/leicester/art37770

17.  “Museum Analytics.” Museum-analytics.org. Museum-analytics, n.d. Web. 6 Feb. 2012. http://www.museum-analytics.org/
 “Museums in Social Media.” Litot-es. Litot-es.com, n.d. Web. 6 Feb. 2012. http://litot.es/museums-in-social-media/

“Museums on Facebook.” Musesphere.com. Musesphere, n.d. Web. 6 Feb. 2012. http://www.musesphere.com/Facebook/
 “Museum Knowledge Workers for the 21st Century.” My Canadian Museum Reference for Technologies, 2012. Web. 6 Feb. 2012.
http://www.pro.rcip-chin.gc.ca/carrefour-du-savoir-knowledge-exchange/travailleurs_savoir-knowledge_workers/2_3-eng.jsp
 Pinterest. Pinterest.com, 2012. Web. 6 Feb. 2012. www.pinterest.com.
 “The Power of Social Media.” YouTube, LLC, 2012. Web. 5 Feb. 2012. http://www.youtube.com/watch?v=HOqRjNXxXBA
 Thomas, Emily. “100 Best Curator and Museum Blogs.” OnlineUniversities.com. Online Universities, 2012. Web. 5 Feb. 2012.
http://www.onlineuniversities.com/blog/2009/07/100-best-curator-and-museum-blogs/
 SlideShare. SlideShare.net. 2012. Web. 5 Feb. 2012. www.slideshare.net.
 Twitter. Twitter.com. 2012. Web. 6 Feb. 2012. www.twitter.com
 Radian6. Salesforce.com Canada. 2012. Web. 6 Feb. 2012. http://www.radian6.com/
 “Using Social Media in Museums – Listserv Discussion Summary.” Ontario Museum Association. Ontario Museum Association, 2009.
Web. 7 Feb. 2012. http://www.museumsontario.com/pd/35/_345/131
 What do people want from Museums on Facebook?” Museumnext.org. Museum Next, n.d. Web. 6 Feb. 2012.
http://www.museumnext.org/2010/blog/what-do-people-want-from-museums-on-facebook
 “What is LinkedIn? – Part 1.” Youtube.com, 2008. YouTube, 2012. Web. 6 Feb. 2012. http://www.youtube.com/watch?v=2pXWrHN0el

18. We’ve uploaded this presentation to
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