Presented at the Health Systems Research Institute's WHO Fellowship Program on June 19, 2017 in Bangkok, Thailand

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Social Media in Health
Nawanan Theera-Ampornpunt
Faculty of Medicine Ramathibodi Hospital
Mahidol University
SlideShare.net/Nawanan
nawanan.the@mahidol.ac.th
June 19, 2017

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Image Source: http://michaelcarusi.com/2012/01/01/when-you-should-not-become-a-social-media-manager/
Social Media & Social Networks

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Social Media
• “A group of Internet-based applications that build
on ideological and technological foundations of
Web 2.0, and that allow the creation and
exchange of user-generated content”
(Andreas Kaplan & Michael Haenlein)
Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The
challenges and opportunities of social media". Business Horizons 53 (1). p. 61.

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Types of Social Media & Examples
• Collaborative projects (Wikipedia)
• Blogs & microblogs (Twitter)
• Social news networking sites (Digg)
• Content communities (YouTube)
• Social networking sites (Facebook)
• Virtual game-worlds (World of Warcraft)
• Virtual social worlds (Second Life)
Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The
challenges and opportunities of social media". Business Horizons 53 (1). p. 61.

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Some Common Social Media Today
Use of brands, logos, trademarks, or tradenames do not imply endorsement or affiliation

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The Age of User-Generated Content
Time’s Person
of the Year 2006:
You

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Let’s look at some
social media case studies...

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Social Media Case Study #1: Professionalism
Disclaimer (by Nawanan):
Presented for academic
discussion as case study only.
No intention to blame or
criticize those involved.

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http://news.mthai.com/hot-news/world-news/453842.html
Social Media Case Study #2: Selfie

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http://pantip.com/topic/33678081
https://www.facebook.com/photo.php?fbid=971229119583658&set=a.37957656541558
6.90794.100000897364762&type=1&theater
Social Media Case Study #3: Selfie

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http://manager.co.th/Entertainment/View
News.aspx?NewsID=9580000076405
Social Media Case Study #4: Privacy

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Social Media Case Study #5: Confused Accounts

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Social Media Case Study #6: No Fact Check
Source: Facebook Page โหดสัส V2 อ้างอิงภาพจากหน้า 7 นสพ.ไทยรัฐ วันที่ 6 พ.ค. 2557 และ
http://www.reuters.com/article/2013/10/16/us-philippines-quake-idUSBRE99E01R20131016

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Social Media Case Study #7: Digital Marketing

15. 1515http://c2.likes-media.com/img/c88376b3e79ac46a289879d2178e9b41.600x.jpg
Social Media Case Study #8: Security Awareness

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http://www.doctorcpr.com/blog/5-things-
doctors-should-never-post-on-social-
media/
Social Media Best Practice Resources

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Risks of Social Media
• Blurring lines between personal & professional lives
• Work-life balance
• Inappropriate & unprofessional conduct
• False/misleading information
• Limitations & liability of online consultations
• Privacy risks

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With social media risks,
should we stop using them?

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Maslow's Hierarchy of Needs
Image Source: http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

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Why People Use Social Media?
• To seek & to share information/knowledge
• To seek & to share valued opinion
• To seek & to give friendship/relationship
• To seek & to give mental support, respect, love,
acceptance
• In simplest terms: To “socialize”

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Some Social Media in Healthcare: PatientsLikeMe
PatientsLikeMe.com

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Some Social Media in Healthcare: CaringBridge
CaringBridge.org

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Why People Use Social Media in Healthcare?
• To seek & to share health information/knowledge
– Information asymmetry in healthcare
– Information could be general or personalized
• To seek & to share health-related valued opinion
• To seek & to give friendship/relationship
• To seek & to give mental support, respect, love,
acceptance during medical journeys
• To consult/socialize/give support among colleagues

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• Richard Davies deBronkart Jr.
• Cancer survivor & blogger
• Found proper cancer treatment
through online social network after
diagnosis
• Activist for participatory medicine &
patient engagement through
information technology
Meet E-Patient Dave
http://www.epatientdave.com/

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• Not “Electronic” Patient
• Engaged
• Equipped
• Empowered
• Educated
• Enlightened
• Etc.
Dave’s E-Patient Definition
From Dr. Danny Sands’ tutorial presentation at AMIA2013

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Conclusion
• Social Media is an inevitable trend today
• Social Media is important in daily lives because it
provides access to information and socialization
• Social Media is important in health because it helps
empower, engage and educate patients (“e-
patient”)
• Social Media is important because of the potential
risks if not aware and careful

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Conclusion
• Hospitals should have a policy and training program on
social media and security & privacy
• Health professional societies should have a policy and
awareness on social media use for their members
• Healthcare providers should be aware of the risks and use
social media carefully, cautiously, and ethically