SlideShare a Scribd company logo
Social Media in China
Imitating the pioneers, Adapting to the national condition


Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng
How many people use Internet in China?
Unit:10 Thousand




       The Num of Netizen                                   Internet Penetration



                            China Internet Network Information Center:http://www.cnnic.cn
Up to 12/2012




         513,000,000
                38.3%
Who use the Internet in China?




       China Internet Network Information Center:http://www.cnnic.cn
Who use the Internet in China?




       China Internet Network Information Center:http://www.cnnic.cn
Most of them are under

    40 years old!
Who use the Internet in China?
Most of them are students

          >30%
Who use the Internet in China?




       China Internet Network Information Center:http://www.cnnic.cn
Most of them are live in city

        >70%
What do they do on the Internet?




         China Internet Network Information Center:http://www.cnnic.cn
Numerous factors help drive Chinese to engage in social media


Language and Culture

Government –controlled media policy

Rural-to-urban migration that has separated families

The loneliness of the one-child generation

A distrust of information from government-controlled media.

                            “Social Media in China: The Same, but Different”
                                                        by Thomas Crampton
+6
The Top 6 website in China
             QQ.COM,the Public Enemies
1996




1999
The Top 6 website in China
 UP TO 09/30/2011




        ACTIVE USERS : 711,700,000
        USERS ON LINE AT THE SAME TIME:

        145,400,000
The Top 6 website in China

    E-commerce                 IM
                                             Portal




   Game                                               Client Application




                                    Search
                 Video/Audio
The Top 6 website in China
             BAIDU.COM
1998




2000
The Top 6 website in China
The Top 6 website in China
1995

2003
The Top 6 website in China

                                      24Hours

                                                3,360,000,000RMB
                21 Minute
                              200,000,000RMB




  8 Minute   100,000,000RMB




Turnover in 2011-11-11,The Singles’ Day
The Top 6 website in China




 FOUNDER:Zhidong Wang          CURRENT CEO:Guowei Cao




     NEWS               BLOG             MICRO-BLOG
2006
2009
Sina Weibo allows users to post videos and photos,
comment on other people’s updates,
 and easily add comments when re-posting a friend’s message.



And 140 Chinese characters can hold much more information than 140 letters.




                                  “Social Media in China: The Same, but Different”
                                                              by Thomas Crampton
The Top 6 website in China
The Top 6 website in China
2005
2006
Longer form content,
 up to 70% of which                        Short videos of cute animals
 is professionally produced                or silly domestic mishaps
                                           that may be popular among the watchers
 And Youku often buy the copyright
 Of the TV shows or movies.

                                             Less than 15 minutes per day
 Chinese spend hours a day on it.            spent by Americans on YouTube


More like online TV stations
or digital video recorders
                                     “Social Media in China: The Same, but Different”
                                                                 by Thomas Crampton
The Top 6 website in China
The Top 6 website in China




Founder &CEO: Yizhou Chen
2005

       2004
Social Media in China
Imitating the pioneers, Adapting to the national condition
Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng

More Related Content

What's hot

Submitted by john david rojas agudelo
Submitted by john david rojas agudeloSubmitted by john david rojas agudelo
Submitted by john david rojas agudelo
henryojedazuares
 
niklaz y haos
niklaz y haosniklaz y haos
niklaz y haos
henryojedazuares
 
Career of mark zuckerberg
Career of mark zuckerbergCareer of mark zuckerberg
Career of mark zuckerberg
nayanbanik
 
Facebook
FacebookFacebook
What's New and Exciting in Scholarly Publishing
What's New and Exciting in Scholarly PublishingWhat's New and Exciting in Scholarly Publishing
What's New and Exciting in Scholarly Publishing
TeeTee
 
MARK ZUCKERBERG presentation
MARK ZUCKERBERG presentationMARK ZUCKERBERG presentation
MARK ZUCKERBERG presentation
Naitik Patel
 
Facebook,
Facebook,Facebook,
Facebook,
mike
 
Rahm 2.0
Rahm 2.0Rahm 2.0
Mark Zuckerberg - Facebook
Mark Zuckerberg - FacebookMark Zuckerberg - Facebook
Mark Zuckerberg - Facebook
Pulkit Bordia
 
Reputation & risk: sexting, trolling and girlfriend revenge sites
Reputation & risk: sexting, trolling and girlfriend revenge sitesReputation & risk: sexting, trolling and girlfriend revenge sites
Reputation & risk: sexting, trolling and girlfriend revenge sites
Rob Jewitt
 
China1
China1China1
China1
Ge Orge
 
History of facebook
History of facebookHistory of facebook
History of facebook
Alifya Kotwal
 
China1
China1China1
China1
Ge Orge
 
History of Facebook
History of FacebookHistory of Facebook
History of Facebook
Muhammet Boran
 
Web2 Asia Startonomics Beijing
Web2 Asia Startonomics BeijingWeb2 Asia Startonomics Beijing
Web2 Asia Startonomics Beijing
Web2Asia
 
Mark Zuckerberg
Mark ZuckerbergMark Zuckerberg
Mark Zuckerberg
Tamer Rezk
 
The story of Facebook.
The story of Facebook.The story of Facebook.
The story of Facebook.
Anvitanigam
 
Social networking risks
Social networking risksSocial networking risks
Social networking risks
LRMoodle-LRC
 
The History of Facebook: 10 Year Anniversary
The History of Facebook: 10 Year AnniversaryThe History of Facebook: 10 Year Anniversary
The History of Facebook: 10 Year Anniversary
Business 2 Community
 
Mark zuckerberg biography summary
Mark zuckerberg biography summaryMark zuckerberg biography summary
Mark zuckerberg biography summary
Mokter Emon
 

What's hot (20)

Submitted by john david rojas agudelo
Submitted by john david rojas agudeloSubmitted by john david rojas agudelo
Submitted by john david rojas agudelo
 
niklaz y haos
niklaz y haosniklaz y haos
niklaz y haos
 
Career of mark zuckerberg
Career of mark zuckerbergCareer of mark zuckerberg
Career of mark zuckerberg
 
Facebook
FacebookFacebook
Facebook
 
What's New and Exciting in Scholarly Publishing
What's New and Exciting in Scholarly PublishingWhat's New and Exciting in Scholarly Publishing
What's New and Exciting in Scholarly Publishing
 
MARK ZUCKERBERG presentation
MARK ZUCKERBERG presentationMARK ZUCKERBERG presentation
MARK ZUCKERBERG presentation
 
Facebook,
Facebook,Facebook,
Facebook,
 
Rahm 2.0
Rahm 2.0Rahm 2.0
Rahm 2.0
 
Mark Zuckerberg - Facebook
Mark Zuckerberg - FacebookMark Zuckerberg - Facebook
Mark Zuckerberg - Facebook
 
Reputation & risk: sexting, trolling and girlfriend revenge sites
Reputation & risk: sexting, trolling and girlfriend revenge sitesReputation & risk: sexting, trolling and girlfriend revenge sites
Reputation & risk: sexting, trolling and girlfriend revenge sites
 
China1
China1China1
China1
 
History of facebook
History of facebookHistory of facebook
History of facebook
 
China1
China1China1
China1
 
History of Facebook
History of FacebookHistory of Facebook
History of Facebook
 
Web2 Asia Startonomics Beijing
Web2 Asia Startonomics BeijingWeb2 Asia Startonomics Beijing
Web2 Asia Startonomics Beijing
 
Mark Zuckerberg
Mark ZuckerbergMark Zuckerberg
Mark Zuckerberg
 
The story of Facebook.
The story of Facebook.The story of Facebook.
The story of Facebook.
 
Social networking risks
Social networking risksSocial networking risks
Social networking risks
 
The History of Facebook: 10 Year Anniversary
The History of Facebook: 10 Year AnniversaryThe History of Facebook: 10 Year Anniversary
The History of Facebook: 10 Year Anniversary
 
Mark zuckerberg biography summary
Mark zuckerberg biography summaryMark zuckerberg biography summary
Mark zuckerberg biography summary
 

Viewers also liked

China Social Media Landscape - February 2014
China Social Media Landscape - February 2014China Social Media Landscape - February 2014
China Social Media Landscape - February 2014
Joshua Morgan
 
Building your brand through social in china next digital(asia pacific digital...
Building your brand through social in china next digital(asia pacific digital...Building your brand through social in china next digital(asia pacific digital...
Building your brand through social in china next digital(asia pacific digital...
Asia Pacific Digital
 
Social media in china
Social media in chinaSocial media in china
Social media in china
Tekir Oy
 
Social media in china
Social media in chinaSocial media in china
Social media in china
Bin yuan
 
China Social Network
China Social Network China Social Network
China Social Network
Li Zhang
 
Netpop | Connect Social Networkers China 2008 Teaser
Netpop | Connect Social Networkers China 2008 TeaserNetpop | Connect Social Networkers China 2008 Teaser
Netpop | Connect Social Networkers China 2008 Teaser
Netpop Research
 
Web2Asia - Online Social Networks In China
Web2Asia - Online Social Networks In ChinaWeb2Asia - Online Social Networks In China
Web2Asia - Online Social Networks In China
Web2Asia
 
China Social Media Marketing: How to get started!
China Social Media Marketing: How to get started!China Social Media Marketing: How to get started!
China Social Media Marketing: How to get started!
Rogier Bikker
 
Chinese Social Media Brief: Overview, SNS Analysis and Key Trends
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsChinese Social Media Brief: Overview, SNS Analysis and Key Trends
Chinese Social Media Brief: Overview, SNS Analysis and Key Trends
Imagination
 
Chinese Social Media - Quick Guide to Important Sites
Chinese Social Media - Quick Guide to Important SitesChinese Social Media - Quick Guide to Important Sites
Chinese Social Media - Quick Guide to Important Sites
Chris Baker
 
Social, Digital & Mobile in China 2014
Social, Digital & Mobile in China 2014Social, Digital & Mobile in China 2014
Social, Digital & Mobile in China 2014
We Are Social Singapore
 
Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015
We Are Social Singapore
 
2016 China's Social Media Trend Report
2016 China's Social Media Trend Report2016 China's Social Media Trend Report
2016 China's Social Media Trend Report
Chris Baker
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017
Chris Baker
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
We Are Social Singapore
 

Viewers also liked (15)

China Social Media Landscape - February 2014
China Social Media Landscape - February 2014China Social Media Landscape - February 2014
China Social Media Landscape - February 2014
 
Building your brand through social in china next digital(asia pacific digital...
Building your brand through social in china next digital(asia pacific digital...Building your brand through social in china next digital(asia pacific digital...
Building your brand through social in china next digital(asia pacific digital...
 
Social media in china
Social media in chinaSocial media in china
Social media in china
 
Social media in china
Social media in chinaSocial media in china
Social media in china
 
China Social Network
China Social Network China Social Network
China Social Network
 
Netpop | Connect Social Networkers China 2008 Teaser
Netpop | Connect Social Networkers China 2008 TeaserNetpop | Connect Social Networkers China 2008 Teaser
Netpop | Connect Social Networkers China 2008 Teaser
 
Web2Asia - Online Social Networks In China
Web2Asia - Online Social Networks In ChinaWeb2Asia - Online Social Networks In China
Web2Asia - Online Social Networks In China
 
China Social Media Marketing: How to get started!
China Social Media Marketing: How to get started!China Social Media Marketing: How to get started!
China Social Media Marketing: How to get started!
 
Chinese Social Media Brief: Overview, SNS Analysis and Key Trends
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsChinese Social Media Brief: Overview, SNS Analysis and Key Trends
Chinese Social Media Brief: Overview, SNS Analysis and Key Trends
 
Chinese Social Media - Quick Guide to Important Sites
Chinese Social Media - Quick Guide to Important SitesChinese Social Media - Quick Guide to Important Sites
Chinese Social Media - Quick Guide to Important Sites
 
Social, Digital & Mobile in China 2014
Social, Digital & Mobile in China 2014Social, Digital & Mobile in China 2014
Social, Digital & Mobile in China 2014
 
Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015
 
2016 China's Social Media Trend Report
2016 China's Social Media Trend Report2016 China's Social Media Trend Report
2016 China's Social Media Trend Report
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 

Similar to Social media in china

Digital China - Some thoughts
Digital China - Some thoughtsDigital China - Some thoughts
Digital China - Some thoughts
imagination digital
 
Navigating the Social Media Landscape In China
Navigating the Social Media Landscape In ChinaNavigating the Social Media Landscape In China
Navigating the Social Media Landscape In China
Gravity Media
 
FMCG Digital Overview
FMCG Digital OverviewFMCG Digital Overview
FMCG Digital Overview
Tim Sparke
 
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Eugenie Savina
 
Online Video & Social Media Facts
Online Video & Social Media FactsOnline Video & Social Media Facts
Online Video & Social Media Facts
after5MediaServices
 
Social media FBLA presentation
Social media FBLA presentationSocial media FBLA presentation
Social media FBLA presentation
Angela Lechtenberg
 
Marcom Beijing 2010- Social Media Session
Marcom Beijing 2010- Social Media SessionMarcom Beijing 2010- Social Media Session
Marcom Beijing 2010- Social Media Session
Dr Matt McDougall
 
Online Video & Social Media Facts
Online Video & Social Media FactsOnline Video & Social Media Facts
Online Video & Social Media Facts
After 5 TV Media Services
 
Online Video & Social Media Facts
Online Video & Social Media FactsOnline Video & Social Media Facts
Online Video & Social Media Facts
katherinescovar
 
Social Media in China ASAE am11
Social Media in China ASAE am11Social Media in China ASAE am11
Social Media in China ASAE am11
Peter Turner
 
Social media in china ring xu
Social media in china  ring xuSocial media in china  ring xu
Social media in china ring xu
alisonsimmance
 
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...
Nagendra Singh
 
Social Media Trends and the Network
Social Media Trends and the NetworkSocial Media Trends and the Network
Social Media Trends and the Network
Skeeve Stevens
 
Social media
Social mediaSocial media
Social media
Banky Ojutalayo
 
Social media primer 0510.v2
Social media primer 0510.v2Social media primer 0510.v2
Social media primer 0510.v2
hessiej.com
 
The Korean Thumb Culture
The Korean Thumb CultureThe Korean Thumb Culture
The Korean Thumb Culture
Alexandra Pujol
 
Vac Presentation Sept 09
Vac Presentation Sept 09Vac Presentation Sept 09
Vac Presentation Sept 09
PCM creative
 
Snapchat History
Snapchat HistorySnapchat History
Snapchat History
Dotha Keller
 
Old Or New? The Future Of Media?
Old Or New? The Future Of Media?Old Or New? The Future Of Media?
Old Or New? The Future Of Media?
Altogether Digital
 
Phil Blogosphere
Phil  BlogospherePhil  Blogosphere
Phil Blogosphere
Purpleminds
 

Similar to Social media in china (20)

Digital China - Some thoughts
Digital China - Some thoughtsDigital China - Some thoughts
Digital China - Some thoughts
 
Navigating the Social Media Landscape In China
Navigating the Social Media Landscape In ChinaNavigating the Social Media Landscape In China
Navigating the Social Media Landscape In China
 
FMCG Digital Overview
FMCG Digital OverviewFMCG Digital Overview
FMCG Digital Overview
 
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
 
Online Video & Social Media Facts
Online Video & Social Media FactsOnline Video & Social Media Facts
Online Video & Social Media Facts
 
Social media FBLA presentation
Social media FBLA presentationSocial media FBLA presentation
Social media FBLA presentation
 
Marcom Beijing 2010- Social Media Session
Marcom Beijing 2010- Social Media SessionMarcom Beijing 2010- Social Media Session
Marcom Beijing 2010- Social Media Session
 
Online Video & Social Media Facts
Online Video & Social Media FactsOnline Video & Social Media Facts
Online Video & Social Media Facts
 
Online Video & Social Media Facts
Online Video & Social Media FactsOnline Video & Social Media Facts
Online Video & Social Media Facts
 
Social Media in China ASAE am11
Social Media in China ASAE am11Social Media in China ASAE am11
Social Media in China ASAE am11
 
Social media in china ring xu
Social media in china  ring xuSocial media in china  ring xu
Social media in china ring xu
 
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...
 
Social Media Trends and the Network
Social Media Trends and the NetworkSocial Media Trends and the Network
Social Media Trends and the Network
 
Social media
Social mediaSocial media
Social media
 
Social media primer 0510.v2
Social media primer 0510.v2Social media primer 0510.v2
Social media primer 0510.v2
 
The Korean Thumb Culture
The Korean Thumb CultureThe Korean Thumb Culture
The Korean Thumb Culture
 
Vac Presentation Sept 09
Vac Presentation Sept 09Vac Presentation Sept 09
Vac Presentation Sept 09
 
Snapchat History
Snapchat HistorySnapchat History
Snapchat History
 
Old Or New? The Future Of Media?
Old Or New? The Future Of Media?Old Or New? The Future Of Media?
Old Or New? The Future Of Media?
 
Phil Blogosphere
Phil  BlogospherePhil  Blogosphere
Phil Blogosphere
 

Recently uploaded

The Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptxThe Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
RezStream
 
Uk Visa Complete Guide and application process
Uk Visa Complete Guide and application processUk Visa Complete Guide and application process
Uk Visa Complete Guide and application process
pandeypratikwgblindi
 
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
Assessing the Influence of Transportation on the  Tourism Industry in NigeriaAssessing the Influence of Transportation on the  Tourism Industry in Nigeria
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
gsochially
 
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptxWayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptx
cosmo-soil
 
Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
Unique Tahiti
 
How To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American AirlinesHow To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American Airlines
flyn goo
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
Savita Yadav
 
Best Places to Stay in New Brunswick, Canada.
Best Places to Stay in New Brunswick, Canada.Best Places to Stay in New Brunswick, Canada.
Best Places to Stay in New Brunswick, Canada.
Mahogany Manor
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
v6ldcxuq
 
Un viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxxUn viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxx
Judy Hochberg
 
Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
Judy Hochberg
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
Eastafrica Travelcompany
 

Recently uploaded (12)

The Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptxThe Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
 
Uk Visa Complete Guide and application process
Uk Visa Complete Guide and application processUk Visa Complete Guide and application process
Uk Visa Complete Guide and application process
 
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
Assessing the Influence of Transportation on the  Tourism Industry in NigeriaAssessing the Influence of Transportation on the  Tourism Industry in Nigeria
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
 
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptxWayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptx
 
Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
 
How To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American AirlinesHow To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American Airlines
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
 
Best Places to Stay in New Brunswick, Canada.
Best Places to Stay in New Brunswick, Canada.Best Places to Stay in New Brunswick, Canada.
Best Places to Stay in New Brunswick, Canada.
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
 
Un viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxxUn viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxx
 
Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
 

Social media in china

  • 1. Social Media in China Imitating the pioneers, Adapting to the national condition Xinfeng Gao Lecturer ,College of Fine Arts and Communication Qingdao Agriculture University,China Email/Gtalk:colorbird.net@gmail.com Facebook: http://www.facebook.com/gaoxinfeng
  • 2. How many people use Internet in China? Unit:10 Thousand The Num of Netizen Internet Penetration China Internet Network Information Center:http://www.cnnic.cn
  • 3. Up to 12/2012 513,000,000 38.3%
  • 4. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  • 5. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  • 6. Most of them are under 40 years old!
  • 7. Who use the Internet in China?
  • 8. Most of them are students >30%
  • 9. Who use the Internet in China? China Internet Network Information Center:http://www.cnnic.cn
  • 10. Most of them are live in city >70%
  • 11. What do they do on the Internet? China Internet Network Information Center:http://www.cnnic.cn
  • 12.
  • 13.
  • 14.
  • 15. Numerous factors help drive Chinese to engage in social media Language and Culture Government –controlled media policy Rural-to-urban migration that has separated families The loneliness of the one-child generation A distrust of information from government-controlled media. “Social Media in China: The Same, but Different” by Thomas Crampton
  • 16. +6
  • 17.
  • 18. The Top 6 website in China QQ.COM,the Public Enemies
  • 20. The Top 6 website in China UP TO 09/30/2011 ACTIVE USERS : 711,700,000 USERS ON LINE AT THE SAME TIME: 145,400,000
  • 21. The Top 6 website in China E-commerce IM Portal Game Client Application Search Video/Audio
  • 22. The Top 6 website in China BAIDU.COM
  • 24. The Top 6 website in China
  • 25. The Top 6 website in China
  • 27. The Top 6 website in China 24Hours 3,360,000,000RMB 21 Minute 200,000,000RMB 8 Minute 100,000,000RMB Turnover in 2011-11-11,The Singles’ Day
  • 28. The Top 6 website in China FOUNDER:Zhidong Wang CURRENT CEO:Guowei Cao NEWS BLOG MICRO-BLOG
  • 30. Sina Weibo allows users to post videos and photos, comment on other people’s updates, and easily add comments when re-posting a friend’s message. And 140 Chinese characters can hold much more information than 140 letters. “Social Media in China: The Same, but Different” by Thomas Crampton
  • 31. The Top 6 website in China
  • 32. The Top 6 website in China
  • 34. Longer form content, up to 70% of which Short videos of cute animals is professionally produced or silly domestic mishaps that may be popular among the watchers And Youku often buy the copyright Of the TV shows or movies. Less than 15 minutes per day Chinese spend hours a day on it. spent by Americans on YouTube More like online TV stations or digital video recorders “Social Media in China: The Same, but Different” by Thomas Crampton
  • 35. The Top 6 website in China
  • 36. The Top 6 website in China Founder &CEO: Yizhou Chen
  • 37. 2005 2004
  • 38. Social Media in China Imitating the pioneers, Adapting to the national condition
  • 39. Xinfeng Gao Lecturer ,College of Fine Arts and Communication Qingdao Agriculture University,China Email/Gtalk:colorbird.net@gmail.com Facebook: http://www.facebook.com/gaoxinfeng