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Rahm 2.0
- 1. Rahm 2.0Using InternetTechnologies and Network Analysis in Political Campaigns EffectivelyBy ShahidBarkat, Jesu Joseph and Aaron RosenthalLoyola University ChicagoHonors 204, Fall 2010George Thiruvathukal, Course Professor
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- 3. Howard DeanCreating amovement
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- 5. GoalsBarack ObamaFollowing inDean’s footsteps
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- 7. Ron Paul- TheMoneybomb
- 8. Surprising stats500 +millions of users30 billion pieces of content shared each monthImportance of Home Page
- 9. Facebook Edge AlgorithmWhatare the nodes and vertices in Facebook?Each edge has 3 components
- 10. How many peoplehave time to kill daily?The more popular (more views/ratings) the more people see it (YouTube homepage)
- 11. How viewers areattracted?TitleSubscribers*Length of video/overall entertainment value*
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- 13. Rahm Emanuel51 yearsold (November, 1959-Present)Born in Israel, volunteered with IDF, Israeli Defense ForcesFormer Illinois Representative In US House of RepresentativesFormer White House Chief of Staff under President ObamaCandidate for Chicago Mayor in 2011
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- 15. Plan to WinStrategyWhite MajorityHispanic MajorityBlack MajorityAsian MajorityWith black dot = High Jewish PopulationWith white dot = High Irish Population
- 16. Plan to Win:FacebookUse the Facebook algorithmGain attention from the massesMarketing Tool
- 17. Mark Kirk 18,000fans/likes
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- 19. What was thedifference?KirkControversial statementsGiannouliasAgreeable statements agreed by most of his fan base
- 20. Plan to Win:YoutubeTitleSubscribers*Length of video/overall entertainment value*
- 21. Plan to Win:TwitterThe Rahm Response
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- 23. To Followers (Oncea day)Plan to Win: OverviewLink Everything
Editor's Notes
- #14 According to an interview conducted with Dr. Alan Gitelson, There are 4 crucial voting blocs in this election: Black vote, Latino vote, Irish vote (6.6%), Jewish vote (specifically because of Emanuel's presence).In order for a candidate to win, a candidate must capture two.the Black bloc is already split between the major Black candidates.Latino vote can be split as well, also often have problems with registration.Irish bloc have not put forward a candidate yet.Jewish vote will come out for Rahm.Rahm is going to need a lot of money from outside of the city.Rahm must appeal to Latinos and Blacks.Emanuel should reach out to Daly and Michael Madigan. (Immigration Reform is a way to mobilize Hispanic faction).
- #15 Since the key groups are Hispanics, blacks, Irish, and Jewish, the best place to concentrate a candidate’s, like Rahm Emanuel, forces is in the heart of Chicago where a variety of groups including hispanics, blacks, and Irish live. Rahm Emanuel, who comes from a Jewish background can focus less on the Jewish demographic since he is the popular candidate within that demographic. In this area, there are a lot of inter-connections between different groups. Therefore, if Rahm Emanuel can focus a great amount of resources into this area, he can gain great support from the different important demographic groups. Thus, using clustering and weak-ties between demographic groups as bridges, Rahm Emanuel can spread his specific campaign message through these groups to increase voter awareness and eventually turnout.Hispanics can be influenced by topics such as immigration reform, reform of drug punishments, and decrease in racial profiling.Blacks can be influenced by topics such as reform in drug punishments, abolishment of racial profiling, and prison-to-work incentives to help past inmates.