The document discusses how the rise of the "demand economy" presents challenges for businesses to meet consumer expectations of ubiquitous connectivity, mobility, and transparency. It outlines key trends like the growth of connected devices, next-generation media, and cloud computing that are driving this change. The CEO argues that by leveraging the scale and capabilities of Akamai's intelligent platform, which delivers 15-30% of all web traffic, businesses can achieve better results, simplify operations, reduce costs, and have a smaller environmental impact to succeed in the demand-driven marketplace.
Ways to better communicate with your clients to cut down on conversational clutter, keep clients happy while making good design decisions and design projects on budget.
The document provides instructions for updating a WordPress site, including summarizing the differences between posts and pages, adding users, changing default settings, editing menus and images sizes, and adding and editing posts. Admin login details are at the top, followed by explanations of key WordPress concepts and step-by-step instructions for common administrative tasks like customizing site settings and content.
This document provides an overview of an HTML bootcamp course. It will cover how websites work, what HTML is, how to write HTML, CSS and its relationship to HTML, using HTML in WordPress, common mistakes to avoid, and going beyond the bootcamp. It outlines the basic structure of an HTML document and common tags used. It also provides instructions on writing an HTML letter, adding tags, and editing the letter home file. It discusses CSS and how to add inline styles to HTML elements to change properties like color, background color, fonts, and using div tags.
The document discusses the shift from outbound to inbound marketing. As consumers have become more informed online and less loyal, the traditional sales funnel has inverted, with 57% of purchasing decisions made before contact. Inbound marketing focuses on attracting visitors with helpful content, converting leads, and delighting customers into promoters. It tells the full story to build trust over interruptive pitches. The reach and recycle concept uses digital tools like blogs, social media and email to continuously engage an audience throughout the buying cycle. A survey found 40% of local businesses plan to increase online marketing spending.
The document provides an overview of HTML tags and their uses. It discusses common tags like <p>, <h1>-<h6>, <ul>, <ol>, <li>, and <img>. It also covers how to create links with <a> tags, embed images with <img> tags, and use inline styles. The document lists common color codes, font families, and how to use <span> and <div> tags to target specific elements or sections. It concludes with additional resources for learning HTML and CSS further.
A companion to the blogging for leads presentation the workbook breaks down the 10 week success recipe to generate leads using your website into step by step activity templates. See Blogging for Leads Presentation for examples.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
The document discusses how the rise of the "demand economy" presents challenges for businesses to meet consumer expectations of ubiquitous connectivity, mobility, and transparency. It outlines key trends like the growth of connected devices, next-generation media, and cloud computing that are driving this change. The CEO argues that by leveraging the scale and capabilities of Akamai's intelligent platform, which delivers 15-30% of all web traffic, businesses can achieve better results, simplify operations, reduce costs, and have a smaller environmental impact to succeed in the demand-driven marketplace.
Ways to better communicate with your clients to cut down on conversational clutter, keep clients happy while making good design decisions and design projects on budget.
The document provides instructions for updating a WordPress site, including summarizing the differences between posts and pages, adding users, changing default settings, editing menus and images sizes, and adding and editing posts. Admin login details are at the top, followed by explanations of key WordPress concepts and step-by-step instructions for common administrative tasks like customizing site settings and content.
This document provides an overview of an HTML bootcamp course. It will cover how websites work, what HTML is, how to write HTML, CSS and its relationship to HTML, using HTML in WordPress, common mistakes to avoid, and going beyond the bootcamp. It outlines the basic structure of an HTML document and common tags used. It also provides instructions on writing an HTML letter, adding tags, and editing the letter home file. It discusses CSS and how to add inline styles to HTML elements to change properties like color, background color, fonts, and using div tags.
The document discusses the shift from outbound to inbound marketing. As consumers have become more informed online and less loyal, the traditional sales funnel has inverted, with 57% of purchasing decisions made before contact. Inbound marketing focuses on attracting visitors with helpful content, converting leads, and delighting customers into promoters. It tells the full story to build trust over interruptive pitches. The reach and recycle concept uses digital tools like blogs, social media and email to continuously engage an audience throughout the buying cycle. A survey found 40% of local businesses plan to increase online marketing spending.
The document provides an overview of HTML tags and their uses. It discusses common tags like <p>, <h1>-<h6>, <ul>, <ol>, <li>, and <img>. It also covers how to create links with <a> tags, embed images with <img> tags, and use inline styles. The document lists common color codes, font families, and how to use <span> and <div> tags to target specific elements or sections. It concludes with additional resources for learning HTML and CSS further.
A companion to the blogging for leads presentation the workbook breaks down the 10 week success recipe to generate leads using your website into step by step activity templates. See Blogging for Leads Presentation for examples.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
The document provides guidance on developing a strategic marketing plan using an inbound marketing approach. It discusses leveraging existing marketing assets to attract and engage customers through relevant content. The plan involves setting goals based on understanding the target market, then creating messaging, choosing appropriate channels, and establishing a content schedule. It emphasizes tracking results, tweaking ineffective strategies, and growing efforts over time by recycling high-performing content across new channels. The goal is to attract and delight customers so they promote the business through word-of-mouth.
Here are the key components of a strategic plan for online marketing:
- Website: Professional, clean, easy to navigate with calls to action and works on all devices. Incorporate keywords and tracking.
- Blog: Integrated with website, provides timely and relevant content, easy to share on social media with calls to action on each post and easy email subscription. Regularly updated content.
- Email Marketing: Drives people back to website with consistent branding, timely delivery that complements blog and promotes offerings/events. Trackable.
- Offers: Valuable downloads/content relative to customer needs at each stage, original or repurposed from blog with landing pages, descriptions and calls to action.
This document discusses how marketing and business practices need to adapt to changing consumer behaviors and expectations. It outlines a "4 Way Test" for goals involving truthfulness, fairness, building goodwill, and benefitting all parties. Applying this test can help businesses embrace information shifts by focusing on connecting with customers and addressing their desires for honesty, value, and immediacy. Specifically, the 4 Way Test can help Columbia businesses succeed by guiding them to set and evaluate goals in a way that considers all stakeholders.
This document summarizes Prof. Alex Pentland's research on using wearable sensors to measure social interactions and networks. In 3 sentences: Pentland discusses how wearable sensors can log proximity and location data to map social networks and measure face-to-face interactions. His research has found correlations between vocal tones measured in short conversations and outcomes like salary negotiations, speed dating results, and depression. Pentland argues that understanding social signaling and dynamics from sensor data can improve social software and applications.
This document provides information about a final report on social networking from December 2011. It discusses how social networks need to know how to market to new users of all ages. It then introduces Addressable Minds, a technique created by Dr. Howard Moskowitz that uses conjoint analysis and surveys to develop targeted messaging for different market segments based on their preferences. The document provides an example of potential messaging developed for social networks using Addressable Minds.
Unified marketing is providing the right message to the right audience through their preferred channel. It involves understanding audiences through data collection and segmentation, then engaging them with relevant content across multiple channels like social media, email, search, and display advertising. With unified marketing and measurement of results, organizations can increase website visits and social media followers.
This document discusses knowledge management strategies and visions. It proposes transforming an organization called Vantage into a central place to connect, collaborate, collect, and communicate knowledge by enabling expertise networks, workspaces for client collaboration, improved knowledge collection and dissemination, and integrated content sharing. The goal is to empower associates and instill growth through an enterprise 2.0 framework providing social networking, mobile team collaboration, and systems to engage clients and the business network.
The document summarizes a study conducted using Addressable Minds to develop targeted messaging for increasing gym membership. Addressable Minds is a technique that uses surveys to uncover hidden consumer preferences and segment the market. The study team developed survey questions, analyzed the results to identify 4 market segments, and created tailored marketing phrases for each segment aimed at gyms.
Peter Muir of Bizucate presents the value and benefit of event driven marketing far beyond the event itself using a webinar as an example. We delivered this for XPLOR's membership.
The document outlines a 5-step process for developing integrated engagement calendars: 1) develop engagement themes, 2) generate ideas, 3) refine ideas across channels, 4) create a color-coded integrated calendar, and 5) measure and refine the process. Some engagement theme examples include health, education, and fundraising. Various idea generation techniques are listed such as surveys, competitions, and workshops. The calendar would group ideas by theme and channel to coordinate engagement.
1) A study found that the fear of public speaking is more common than the fear of death, with 45% of people reporting a fear of public speaking compared to 30% for the fear of death.
2) Effective communication skills, including oral presentation skills, are very important for career success. Interpersonal and communication skills are often the top criteria that employers use to evaluate and select graduates.
3) There are many techniques that can be used to improve public speaking abilities, such as practicing content organization, understanding audience and their learning styles, using visual aids effectively, and planning presentations with structure and variety. Preparation, practice, and getting feedback are important.
Slidedeck from Monica Pitts' talk at WordCamp St Louis 2018.
Read the article with accompanying information at https://mayecreate.com/blog/sales-in-development/
To achieve healthy web presence, a business needs two things: a plan to get people to their website and a website that doesn't "stink". The plan involves cleaning up online listings and directories, asking for reviews, optimizing social media presence, and creating a content marketing strategy using blogging, search ads, and other online activities. The website must have compelling content, load quickly on mobile devices, be properly formatted with keywords, have individual pages for each service, and include updated blog posts and projects. Together, an effective traffic plan and high-quality website can attract customers and help businesses reach their goals.
ComoGives Marketing & Social Media Workshop Slides 2017MayeCreate Design
This document summarizes a workshop on using social media and marketing for a nonprofit fundraising campaign called CoMoGives. It includes statistics from past CoMoGives campaigns, an agenda for the workshop covering topics like goal setting, leveraging assets, and using different social media platforms. Tips are provided for social media strategies, creating content, and preparing for the upcoming CoMoGives campaign. Past grant winners also shared their experiences.
The document describes a series of digital marketing workshops hosted by MayeCreate in Columbia, MO on the second Wednesday of each month. The workshops cover topics such as writing for the web, online marketing planning, blogging, Google Analytics, HTML, and more. Workshops are offered in-person for $20 or online as webinars for $10. Registration and additional information can be found on MayeCreate's website.
This document provides guidelines for using a company logo. It includes the approved colors, fonts, and file formats for the logo. The logo should not be modified, recolored, or have other elements added to it. A "no-zone" is specified to keep other graphics and text outside of in order to keep the logo clear. Alternate small and all-black/all-white logo versions are available for certain uses. High and low resolution logo files are provided in specific file formats for print vs digital use. Contact information is given to request additional logo formats or clarification on usage guidelines.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
The document provides guidance on developing a strategic marketing plan using an inbound marketing approach. It discusses leveraging existing marketing assets to attract and engage customers through relevant content. The plan involves setting goals based on understanding the target market, then creating messaging, choosing appropriate channels, and establishing a content schedule. It emphasizes tracking results, tweaking ineffective strategies, and growing efforts over time by recycling high-performing content across new channels. The goal is to attract and delight customers so they promote the business through word-of-mouth.
Here are the key components of a strategic plan for online marketing:
- Website: Professional, clean, easy to navigate with calls to action and works on all devices. Incorporate keywords and tracking.
- Blog: Integrated with website, provides timely and relevant content, easy to share on social media with calls to action on each post and easy email subscription. Regularly updated content.
- Email Marketing: Drives people back to website with consistent branding, timely delivery that complements blog and promotes offerings/events. Trackable.
- Offers: Valuable downloads/content relative to customer needs at each stage, original or repurposed from blog with landing pages, descriptions and calls to action.
This document discusses how marketing and business practices need to adapt to changing consumer behaviors and expectations. It outlines a "4 Way Test" for goals involving truthfulness, fairness, building goodwill, and benefitting all parties. Applying this test can help businesses embrace information shifts by focusing on connecting with customers and addressing their desires for honesty, value, and immediacy. Specifically, the 4 Way Test can help Columbia businesses succeed by guiding them to set and evaluate goals in a way that considers all stakeholders.
This document summarizes Prof. Alex Pentland's research on using wearable sensors to measure social interactions and networks. In 3 sentences: Pentland discusses how wearable sensors can log proximity and location data to map social networks and measure face-to-face interactions. His research has found correlations between vocal tones measured in short conversations and outcomes like salary negotiations, speed dating results, and depression. Pentland argues that understanding social signaling and dynamics from sensor data can improve social software and applications.
This document provides information about a final report on social networking from December 2011. It discusses how social networks need to know how to market to new users of all ages. It then introduces Addressable Minds, a technique created by Dr. Howard Moskowitz that uses conjoint analysis and surveys to develop targeted messaging for different market segments based on their preferences. The document provides an example of potential messaging developed for social networks using Addressable Minds.
Unified marketing is providing the right message to the right audience through their preferred channel. It involves understanding audiences through data collection and segmentation, then engaging them with relevant content across multiple channels like social media, email, search, and display advertising. With unified marketing and measurement of results, organizations can increase website visits and social media followers.
This document discusses knowledge management strategies and visions. It proposes transforming an organization called Vantage into a central place to connect, collaborate, collect, and communicate knowledge by enabling expertise networks, workspaces for client collaboration, improved knowledge collection and dissemination, and integrated content sharing. The goal is to empower associates and instill growth through an enterprise 2.0 framework providing social networking, mobile team collaboration, and systems to engage clients and the business network.
The document summarizes a study conducted using Addressable Minds to develop targeted messaging for increasing gym membership. Addressable Minds is a technique that uses surveys to uncover hidden consumer preferences and segment the market. The study team developed survey questions, analyzed the results to identify 4 market segments, and created tailored marketing phrases for each segment aimed at gyms.
Peter Muir of Bizucate presents the value and benefit of event driven marketing far beyond the event itself using a webinar as an example. We delivered this for XPLOR's membership.
The document outlines a 5-step process for developing integrated engagement calendars: 1) develop engagement themes, 2) generate ideas, 3) refine ideas across channels, 4) create a color-coded integrated calendar, and 5) measure and refine the process. Some engagement theme examples include health, education, and fundraising. Various idea generation techniques are listed such as surveys, competitions, and workshops. The calendar would group ideas by theme and channel to coordinate engagement.
1) A study found that the fear of public speaking is more common than the fear of death, with 45% of people reporting a fear of public speaking compared to 30% for the fear of death.
2) Effective communication skills, including oral presentation skills, are very important for career success. Interpersonal and communication skills are often the top criteria that employers use to evaluate and select graduates.
3) There are many techniques that can be used to improve public speaking abilities, such as practicing content organization, understanding audience and their learning styles, using visual aids effectively, and planning presentations with structure and variety. Preparation, practice, and getting feedback are important.
Slidedeck from Monica Pitts' talk at WordCamp St Louis 2018.
Read the article with accompanying information at https://mayecreate.com/blog/sales-in-development/
To achieve healthy web presence, a business needs two things: a plan to get people to their website and a website that doesn't "stink". The plan involves cleaning up online listings and directories, asking for reviews, optimizing social media presence, and creating a content marketing strategy using blogging, search ads, and other online activities. The website must have compelling content, load quickly on mobile devices, be properly formatted with keywords, have individual pages for each service, and include updated blog posts and projects. Together, an effective traffic plan and high-quality website can attract customers and help businesses reach their goals.
ComoGives Marketing & Social Media Workshop Slides 2017MayeCreate Design
This document summarizes a workshop on using social media and marketing for a nonprofit fundraising campaign called CoMoGives. It includes statistics from past CoMoGives campaigns, an agenda for the workshop covering topics like goal setting, leveraging assets, and using different social media platforms. Tips are provided for social media strategies, creating content, and preparing for the upcoming CoMoGives campaign. Past grant winners also shared their experiences.
The document describes a series of digital marketing workshops hosted by MayeCreate in Columbia, MO on the second Wednesday of each month. The workshops cover topics such as writing for the web, online marketing planning, blogging, Google Analytics, HTML, and more. Workshops are offered in-person for $20 or online as webinars for $10. Registration and additional information can be found on MayeCreate's website.
This document provides guidelines for using a company logo. It includes the approved colors, fonts, and file formats for the logo. The logo should not be modified, recolored, or have other elements added to it. A "no-zone" is specified to keep other graphics and text outside of in order to keep the logo clear. Alternate small and all-black/all-white logo versions are available for certain uses. High and low resolution logo files are provided in specific file formats for print vs digital use. Contact information is given to request additional logo formats or clarification on usage guidelines.
A 10 week recipe with examples explaining how to use your blog to generate leads on your website. From our May 9, 2014 Workshop. See workbook for templates.
To add a user to a Google Analytics profile, you first login to your analytics account and select the account, property, or view to which you want to add access. Then under the "User Management" section, enter the Gmail address of the user, set the account permissions, and click "Add" to complete the process. Notifying the user by email is optional.
How to Create a Google Account to Access your Analytics ReportsMayeCreate Design
To access Google Analytics reports, you must first create a Google account, which does not need to be a Gmail account. You can create an account by going to www.google.com/analytics, clicking "create an account" and filling out the sign up form with your email and other details. Once completed, you will have successfully made a Google account specifically for accessing your analytics reports.
This document provides guidance on writing for the web. It discusses knowing your purpose and speaking to your audience. It recommends determining what to write by considering your audience's goals, challenges, and interests. It also provides tips on polishing your writing style through proper formatting, appropriate tonality, and concise presentation. The document emphasizes writing content that will motivate readers to take desired actions.
Web analytics provides detailed statistics about website visits that can be used to measure marketing efforts, optimize performance, and make informed decisions about content and design. Google Analytics is the most widely used web analytics service that generates statistics about visits and visitors. It allows marketers to analyze metrics like traffic sources, search terms, visitor behavior, and location to gain insights about how visitors engage with a website.
The document provides guidance on using Facebook for business purposes. It defines key Facebook terminology like personal profiles, pages, groups, walls, news feeds, likes, and fans. It explains how to set up and customize a Facebook page, including changing the cover photo, profile picture, and adding administrators. The document also provides tips on formatting posts and comments, posting photos/videos, events, and using features like replies. It discusses best practices for engaging fans like post scheduling, highlighting important posts, and organizing content. Overall, the document is a quick reference guide for businesses to understand the basic functions and features of Facebook pages.
This document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology, how to set up and customize a business Facebook page, best practices for posting content, how to measure success, strategies for generating more fans, and whether to outsource or handle social media in-house. The goal is to help businesses understand how to effectively use Facebook as part of their overall social media and marketing efforts.
An introduction to HTML, including a description of how it works, common tags and appropriate image sizes and types. This presentation shows you how to create hyperlinks, manipulate text, use fonts and change colors on your website.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
To add a user to a Google Analytics profile, login to your analytics account and select the account. Go to the Users tab and click the + New User button. Enter the user's Gmail address and set their role as a User or Administrator, then click Add User.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
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Easy Earnings Through Refer and Earn Apps Without KYC.pptxFx Lotus
Learn how to make extra money with refer and earn apps that don’t require KYC. Find out the advantages, top apps, and strategies to boost your earnings quickly and easily.
1. WRITING FOR THE WEB: PERFECTING YOUR PROCESS
1. SET GOAL:
Knowledge Action
Your agenda Their agenda
HOW?
2. DETERMINE TIME LINE:
First draft
Revised
Finalize
Send/Publish Date
3. BRAINSTORM KEY WORDS (web content only):
4. ASSESS AUDIENCE:
Will these factors impact effective delivery of Income
your message? If so, how?
Relatio-
Gender
nship
Education
Location Interests
Level
Commun-
Age ication
Style
Life
Style
1|P a g e w w w .M a y e C r e a t e . c o m | ( 5 7 3 ) 4 4 7 - 1 8 3 6 | 3 0 7 L o c u s t | C o l u m b i a , M O 6 5 2 0 1
2. WRITING FOR THE WEB: PERFECTING YOUR PROCESS
Communication style:
Strong-Willed Sociable Steady Precise
Competitive Talkative Laid Back Exact
Demanding Open Modest Analytical
Independent Enthusiastic Trustworthy Systematic
Direct Energetic Family Oriented Follows Rules
Self-Centered Persuasive Sincere Quiet
Decisive Spontaneous Patient Careful
Tough Emotional Careful Formal
Impatient Impulsive Calm Disciplined
Style writing tips
Brief and to the Positive and Take your time Go into details
point conversational
Do what you say you’ll Keep it formal
Results oriented Quirky and friendly do – builds trust
Explain why
Focus on the future Ask for feedback Remember the little
Reflect on the past
things
Get to business Get personal (working results)
Human interest
Be excited!
5. MAKE AN OUTLINE (What basic content do you want to cover?):
2|P a g e w w w .M a y e C r e a t e . c o m | ( 5 7 3 ) 4 4 7 - 1 8 3 6 | 3 0 7 L o c u s t | C o l u m b i a , M O 6 5 2 0 1
3. WRITING FOR THE WEB: PERFECTING YOUR PROCESS
6. GET IT ALL OUT (free flow, don’t worry about the content or grammar):
7. REVISE FOR STYLE:
Is it written properly for your medium?
Twitter: Max 140 characters, goal
1 2 3
124
Facebook: Max 63,206 characters,
goal 100-119
1. Blog: Max unlimited, goal 205-500
2. Email Newsletter: Select your style,
magazine, hybrid
3. or single topic and follow suit
Is it written inverted pyramid style?
Does the intro grab the reader’s attention?
Do you get the most important information first?
Is it properly formatted for easy skimming?
Consider composing in Word to easily recognize spelling and grammar errors
Keep paragraphs short, 3 -5 sentences
Break up every few paragraphs with a sub heading to help viewers skim for content
Create visual hierarchy with text sizing and colors
Bold key information
Break apart information into bulleted lists
Place captions with graphics to emphasize key elements
Use meaningful original graphics instead of clip art or stock photos whenever possible
Remove content that isn’t needed
3|P a g e w w w .M a y e C r e a t e . c o m | ( 5 7 3 ) 4 4 7 - 1 8 3 6 | 3 0 7 L o c u s t | C o l u m b i a , M O 6 5 2 0 1
4. WRITING FOR THE WEB: PERFECTING YOUR PROCESS
Does your piece match the tonality of your company style?
Conservative Distinct
Clinical Brave
Traditional Courageous
Professional Heavy
Resonate Steady
Powerful
Agreeable Innocent
Fair Warm
Friendly Calm
Pleasant Easy going
Helpful Gentle
Tender Laid back
Kind Neutral
Quaint
Lively Witty
Light Comfortable
Charming Open
Curious Encouraging
Thoughtful Energetic
Cheerful Enthusiastic
Trendy Unusual
Youthful Wild
Clever Funny
Alive Different
Outrageous Noisy
Bold Edgy
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5. WRITING FOR THE WEB: PERFECTING YOUR PROCESS
8. WRITE A WINNING TITLE:
Short and sweet is best, keep it 50 characters or less
Pack a punch, make it interesting, the subject is the first thing viewers see and maybe the only thing if
it’s not intriguing
Capitalize Letters of Each Word for Easy Recognition
Consider starting emails with the business name so they know who the email is coming from
AVOID: help, percent off and reminder, special, ALL CAPS, !!!!!!!, free
Create urgency and the must read feeling
9. TEST YOUR CALL TO ACTION
Close your eyes and open them, what do you see first?
Think of your text as blocks
Put yourself in the shoes of a viewer, be objective
Do you know where to click instinctively?
Did you ask your viewers to take action? Is it front and center?
Don’t forget your contact information
10. FINAL EDIT:
Plug in additional keywords (web content only)
SPELL CHECK!!!
Read it out loud
Skim it backwards
Send to the proofing authorities in your process
Grammar
o Look for consistent punctuation and capitalization of bulleted lists
o Check for correct comma, semicolon and colon usage
Comma (,) Semicolon (;) Colon (:)
Separates a list of items Separates two independent Provides additional details
Separates phrases clauses (one or both of the and explanation
Separate clauses, connected clauses are short and ideas To introduce a direct quote (a
by a conjunction such as 'but' expressed are usually similar comma can also be used
Introduce a direct quote To separate groups of words
Separate appositives (noun, that are themselves
or noun phrase), or non- separated by commas
defining clauses Semicolons are very effective
when used appropriately
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6. WRITING FOR THE WEB: PERFECTING YOUR PROCESS
Example Free Flow Exercise
Our experience in Joplin.
Our taskforce was deployed to Joplin, MO to search for missing persons. We were assigned to search the
Home Depot area. We piled in the car and drove toward the corner of Main and 20th Street. We drove in
circles around the fallen 19th Street sign a few times in search of 20th Street, looking for Home Depot but
didn’t see the store anywhere in sight. Finally we consulted our GPS navigation system and searched for the
Home Depot. Turns out we were on the corner of Main and 20th Street all along! The street sign from 19th
Street had been torn out of the ground by the tornado and thrown a full city block to the corner of Main and
20th were it lay impaled in the ground. All that was left of Home Depot was a bunch of shelves sticking out of
a bunch of concrete that looked like a parking lot.
The people of Joplin would greatly appreciate all supplies and donations you can provide. Much needed items
are water, bandages, blankets and canned food. Please contact Nancy with the Red Cross at
nancy@theredcross.org to coordinate supply pick up.
What will you write about?
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7. WRITING FOR THE WEB: PERFECTING YOUR PROCESS
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