A simple social media guide to use when organising TEDx event.

1. Social media guidelines for
Greta Danuleviciute

2. This will cover:
o What do we want to achieve
o How?
o Content guidelines

3. Aims to reach
via social media

4. Increase awareness
and interest in event

5. Encourage registration

6. Engage with community

7. How?

8. Posting news, pictures and videos of event

9. Introducing our TEDx team

10. Asking and answering questions

11. Sharing TED
talks that inspire

12. Sharing updates and
information about our
speakers

13. Content guidelines
1. 2. 3.

14. 1. Imagery

15. Colourful and
creative

16. 2.Language

17. o
As simple as possible
o
Beware of acronyms
o
Never use a long word when a short one will do
o
Write as you would talk
o
Remove the waffle – less is more

18. 3. Voice and tone: active, personal
and more conversational

19. o Speak in the
first person.
o Use your
own voice.
o Bring your
own
personality
to the
forefront.

20. ...but be mindful that
you are representing
the organisation

21. Also remember…

22. …don’t mention
event sponsors

23. …avoid political, religious, rude or
controversial content

24. When in
doubt don’t post

25. Finally…
o Tweet daily
o Facebook 2-3
times a week
o Use hashtags:
#TED, #TEDx,
#TEDxBradford

26. Credits:
Photos:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Flickr/Self Portrait in Sepia/ W.E. Jackson
Flickr/The contents of my bag/ sickmouthy
Flickr/Vintage Conversation/ Tom Fahy
Flickr/Feeding the pigeons/ AisforAmy91
Flickr/The OrchestraBy /*S A N D E E P*
Flickr/Mafias del Mundo: The Carlton Crew/ MafEneas
Flickr/four-divers/ x-ray_delta_one
Flickr/Compass Study/Calsidyrose
Flickr/doubt/Stefano Mortellaro
Flickr/Run~~!!/wonderjimmy
Flickr/a failed reminder/sharyn morrow
Flickr/Binoculars/ºNit Soto
Flickr/Nottke's Family Entertainment Center/battlecreekcvb
Flickr/Unsure face/termie
Flickr/good question!/massdistraction
Flickr/speaker/Tim Geers
Flickr/keyboard/Quinn deEskimo
Flickr/Clicking Fingers Graffiti, Edinburg/Treefell
Flickr/Keyboard/Quinn deEskimo
Flickr/Keyboard/Quinn deEskimo
Flickr/901/1000 [hashtag] /Shovelling Son