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Similar to Social Media Group Presentation MKT 378
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Social Media Group Presentation MKT 378
- 1. Verizon, AT&T, and T-Mobile's Use of Social Media to Drive the Sales Forces By: Janelle Barry, Kavon Hall, William Siembor, Frank Tufano
- 2. Objectives Identify what ‘social networking’ is Discuss how the top phone companies use social networking to drive the sales force Discuss specific tactics the companies use Talk about interactions between companies and customers via social networking
- 3. What is social networking? Social networking is the use of websites and applications to interact with others Usually between users with similar interests
- 4. Verizon and Twitter Verizon is the #1 phone service provider in the US Strong belief in the use of social media marketing to increase sales “Stalking- Competitors” on Twitter
- 6. Verizon Using Facebook and Instagram Verizons Facebook use similar to that of Twitter “How to” Videos Instagram and the use of pictures to drive the sales force
- 7. AT&T Twitter 600,000 followers Advertisements Retweet customers #itcanwait DriveMode
- 8. AT&T Instagram Contests Customer interaction Two-way conversations Display phone features
- 9. AT&T Facebook 5.5 million likes Notifications to followers Upload photos Writing on wall
- 10. T-Mobile & Twitter 445k followers Multiple accounts Customer interaction #hashtag
- 11. T-Mobile & Instagram 45k followers Pre-orders Linked posts Emoji polls and tagging friends
- 12. T-Mobile & Facebook 5.2 million likes Promotions & new products Customer interaction Customer notifications
- 13. Conclusion All 3 major phone companies use social networking to drive their sales force Through updates on product releasing, providing customer service, etc. They use it to increase brand recognition as well Exceptional & quick customer service interactions will lead to retention
- 14. References Bledsoe, T. S., Harmeyer, D., & Wu, S. F. (2014). Utilizing Twitter and #Hashtags Toward Enhancing Student Learning in an Online Course Environment. International Journal Of Distance Education Technologies, 12(3), 75-83. Barreto, A. M. (2014). The word-of-mouth phenomenon in the social media era. International Journal Of Market Research, 56(5), 631-654. doi:10.2501/IJMR-2014-043 Brustein, J. (2014, May 2). How T-Mobile Increases Competition Without Lowering Your Phone Bill. Retrieved November 13, 2014. Howard, D., Mangold, W. G., & Johnston, T. (2014). Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons, 57(5), 657-665. Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal Of Market Research,
- 15. References Cont. Is switching cell-phone service worth the hassle?. (2014). Consumer Reports Money Adviser, 11(2), 7. Moritz, S. (2013). AT&T and Verizon play leapfrog. Bloomberg Businessweek, (4337), 34-32. Nobre, H., & Silva, D. (2014). Social Network Marketing Strategy and SME Strategy Benefits. Journal Of Transnational Shwom, B., & Snyder, L. (2012). How can you apply persuasive strategies in your social media communication? In Business communication: Polishing your professional presence (Second ed.). Upper Saddle River: Pearson. Spangler, T. (2009). FiOS TV Friends the Web. Multichannel News, 30(28), 32. The history of at&t. (2014). Retrieved from http://www.corp.att.com/history/ Verizon Communications Inc. (2014). SWOT Analysis. Verizon Communications SWOT Analysis, 1-10. Verizon is Twitter-stalking competitors' angry customers. (2013). Forbes.com Wood, N. T., & Burkhalter, J. N. (2014). Tweet this, not that: A comparison between brand promotions in microblogging
- 16. Questions?
Editor's Notes
- -93 million monthly subscribers -@Verizon has over 249K followers - @VZWSupport and @VerizonSupport @VerizonWireless, @VerizonFiOS, and @VZEnterprise -In 2011 Verizon held the first of its free webinars presented by the Verizon Small Business Center. Award winning social media publisher John Jantsch of Duct Tape Marketing started by showing how easy it can be to search for business leads on Twitter. The tips John provided were to help businesses realize the value in their social media presence. Converting customers, according to John, is like courting them. It’s a slow process that requires building trust and value. Once you have your customer’s attention, you must then provide them with a reason to keep coming back. Here’s where the content you provide solidifies the relationship, along with the strategic use of various tools to assist you. Social media is a great place for business promotions. Special events like flash sales (offered via Tweets) can be used to create a unique offer just for those who follow your Tweets. -Verizon has also been recently spotted “stalking” unhappy customers of competitors…This is a huge way that companies like Verizon can use social media to actively compete with competitors through making statements that represent the entire companys image.
- For example 18-year-old Australian James Yammouni lives in L.A. and broadcasts videos of his hijinks with his four ‘mates’ on Twitter; (when he tweets “Goodnight,” it gets favorited over 3,000 times). He’s also a T-Mobile customer and two weeks ago he tweeted a complaint about his $180 phone bill and the suspension of his service, which got thousands of retweets. Also with Harry Styles supporting the Verizon brand its literally free celebrity endorsements for companies.
- On Verizons website they state “Facebook and Youtube are good sites to introduce new products and “how to” videos. Facebook can create a dialogue between your business and your customers or prospects. The opportunity exists on social media to reward your best customers and create VIP areas on your webpages for preferred customers. Facebook provides a place to showcase products and invite dialogue with your users. You can use Facebook to include telephone numbers and URL’s as appropriate for your user base to reach you in person or through your website. Instagram- Is valuable to Verizon because it allows them to exclusively upload pictures and product designs of new releases before they're on the market. This influences customers to provide feedback in comments, tags, and reposts on how they view the product. In doing so this allows Verizon to accommodate to consumer demands when in the idea stage or prototype stage of product development. These are huge advantages for companies and social media outlets like Instagram are making this possible for sales and marketing teams.